BEHAVIOR AND BUYING PATTERNS OF
AMERICANS.
>> FASCINATING AT HIM RUTH
THANKS
FOR JOINING. YES. I THINK IT
HAS CHARITIES MANAGING DIRECTOR
AT SITE US AMC.
>> OUR GUYS SWITCHING GEARS
HERE BREAKOUT GOLF STARS ARE
PUTTING THE SPORT IN THE
SPOTLIGHT, BOTH FOR YOUNGER
FANS AND TECH INNOVATORS AND
OFF AT 18 BIRDIES IS TAKING
A SWING. JOINING US NOW SCOTT
MCNEALY FOUNDER OF
SUN MICROSYSTEMS AND ANYWAY WHO
IS THE CEO OF
18 VARIES ANDY GREAT TO HAVE
YOU BACK HERE WITH US TODAY
SCOTT PLEASURE TO SPEAK WITH
YOU ANNIE, LET'S START WITH YOU
WHAT EMERGING ROLE THIS MOBILE
TECH PLAY IN THE GOLF WORLD.
>> TECHNOLOGY IS BECOMING A
BIGGER PART OF EVERYBODY'S LIFE
IN EVERY VARIABLES AND FOR GOLF
IS DOING THE
SAME THING. THE PARTY IS REALLY
ABOUT MAKING GOLF MORE
WORK COMMUNION AND MORE
CONNECTED AS A COMMUNITY SO
EVERYBODY CAN BE SUPPORTED AND
HAVE FUN AND GROW THE GAME
TOGETHER.
>> CASES EXPLAINING HOW YOU.,
>> 18 BIRDIES IS A IS A
WONDERFUL WAY TO JUST
BRING TECHNOLOGY TO THE GOLF
COURSE AND
TAKE TECHNOLOGY. DO TO BRING
THE GAME TO YOU WHEN YOU'RE NOT
AT THE
GOLF COURSE SHOULD LEAD
EVERYBODY HAS A SHORT AMOUNT OF
TIME THIS MAKES IT MORE
ENJOYABLE GOT A VERY VERY HARD
GAME. AND THIS IS SORT OF YOUR
15TH CLUB AND INDISPENSABLE AND
IMPORTANT 15TH CLUB THAT YOU
ACTUALLY CAN CARRY AROUND WITH
YOU AFTER
THE ROUND. YOU CAN DO SOCIAL
THINGS YOU CAN DO PURCHASE IN
YOU CAN GET BETTER AT THE GAME
YOU CAN PRACTICE YOU CAN GET
TIPS YOU CAN PLAY DIFFERENT
KIND OF GAMES ON COURSE INSTEAD
OF AND IF YOU'VE EVER PLAYED
GOLF AND YOU GET A TRIPLE BOGEY
YEAR OF 15 OR SOMETHING YOU
WANT TO THROW YOUR CLUB'S HIM.
WE HAVE WAYS TO KEEP YOU
EXCITED AND HAVING FUN EVEN
THOUGH EVERY NOW AND THEN YOU
HAVE
THE CLASSIC ALL THAT TO YOU
KNOW GOLF OF HIS FLOCK SPELLED
BACKWARDS IS SOMETIMES WE NEED
TO FIND WAYS OTHER
THAN A A SCORE TO UH TO TO
JUDGE OURSELVES. I'M 18 BREEZE
AS VERY COOL WAYS TO DO THAT.
>> SCOTT I'VE GOT BOTH OF THOSE
SCORES BEFORE IN A HOLE AND ON
A SERIES OF HOLES AND OF ALSO
GOING OUT AND SO MY CLUBS AFTER
A AROUND SO YES, I'M EXPERIENCE
ALL
THOSE THINGS AND ANY I ACTUALLY
I'M A USER OF YOUR APP I TOLD
YOU THIS LAST TIME THAT WE
HAD DRAWN WHAT I'D BE
INTERESTED IN KNOWING THOUGH,
ESPECIALLY AS WE'VE GOT A
GROWING
WAVE OF THE SMARTWATCH USERS
AND WEARABLE TECH USERS WHO ARE
OUT THERE ON THE COURSE 18
BIRDIES ALSO IS PAIRING WITH A
LOT OF THOSE SMART WATCHES THAT,
ARE OUT THERE YOU SEE A HIGHER
PROPENSITY OF SMART WATCHES ERS
VERSUS MOBILE DEVICE
USERS THOUGH WHO ARE WILLING TO
PAY MORE TO USE SOME OF THE
FEATURES IN THE ACT.
>> A WHOLLY WE'RE SEEING MORE
MORE USES ALL
THE WALK OUT AS IT TO HOLD THEM
TO NOW GET OFF COURSE AND
ATTRACT DISCOURSE NOTHING THAT
FRIENDS CAN ONLY CONTINUE TO
ROLL SO WE ARE FOCUSING A LOT
ON MAKING
THE WALK ASKED US A SECOND
HOMES CAN
USE IT O 2 TOGETHER WITH YOUR
PHONE OR INDEPENDENTLY
ON IT. AND CONTINUE TO SERVE A
PURPOSE MAKE YOU ENJOY IT MORE
OR SENT MORE SUCCESSFUL OF
COURSE AND SAME TIME TRY IT WAS
FUN MOMENTS. THOSE POSITIVE
MOMENT, WHERE YOU ACTUALLY
DO WELL I LET USED TO
NOT BE DISTRACTED OR FOCUS TOO
MUCH ON THE ROVER
SCHOOL OVERALL WE'RE DEFINITELY
SEEING THE WALK AND THE YEAR IS
LOW THERE FROM 2 AS THEY ARE
FREE ALL THE PRODUCTS YOU CAN
BE USING ON AND OFF THE GOLF
COURSE, THE WHOLE GAME.
>> THIS IS A WAY TO GET A
YOUNGER PEOPLE WHO MIGHT NOT TO
TOUCH GOAL.
SO FAR IN THEIR LIFE TO GET
INVOLVED IN THE SPORT.
>> ABSOLUTELY I BIG PART OF
OUR PUSH IS THAT WHO ARE DRAWN
AND
GROW AGAIN AND BY MAKING WITH
THE PHONE IS MAKING MORE FUN,
YOU KNOW I THINK IT'S VERY
CLEAR
TO ALL A LOT OF THOSE THAT WE
BELIEVE CALLED NEWS BE MORE FUN
IN A BOMB AND 10 GOLFERS
I MEET WHAT I ASKED THEM, HEY
YOU PLAY
AT ALL IS THAT ARE ANSWERING
YES OR NO. IT WAS SAY I'M NOT
VERY GOOD
AT IT. SO TOO OFTEN THAT OFFERS
INTER AROUND HIS ROOM BY IT OR
IF YOU HIGH SCHOOL OR A
SPORT CAR. SO HEAT INJURIES AS
A NUMBER OF FEATURES TO COME BY
DESPITE HOLDING
GOLFERS TOO TAKE A MORE
HOLISTIC VIEW OF THEIR TIME
ON IT WORSE THERE IS A REDUCING
THEIR ROUNDS TO A NUMBER AND BY,
DOING SO. THEY WILL BE A LOT
MORE HEALING FOR YOUNGER PEOPLE
TO COME IN AND SAY HEY THIS IS
FUN. THIS IS SOMETHING I WANT
TO TRY.
>> SCOTT WHAT REALLY IMPRESSED
YOU ABOUT 18 BURGERS AND
PARTICULARLY THIS YEAR YOU KNOW
AS YOU'VE GOT KIND OF THE
PERFECT
TRIFECTA AND RORY WINNING THE
FEDEX CUP BROOKS WINNING THE
PLAYER OF THE YEAR AND THEN
TIGER WINNING THE MASTERS.
I MEAN WHAT MORE COULD AN
INVESTOR IN A GOLF TECH COMPANY
ASK FOR.,
>> MY SON IS A ACTUALLY STARTED
ON THE PGA TOUR. MAVERICK
MCNEALY IN HIS FIRST
PROFESSIONAL START AS A PGA
TOUR
MEMBER SO THROW PAULA TIGERS
WINDS BUT THE SO IT DIDN'T
REALLY GET IT FOR YOU, THAT
IT ID. BUT THE YOU
KNOW THAT 18 BIRDIES IS THE
LARGEST GOLF COMMUNITY OUT
THERE IT'S OVER A MILLION USERS
AND WHAT THE TIME IS EXACTLY
RIGHT FOR FOR WHAT 1830'S IS
DOING IN THE OLD DAYS YOU ARE
ALLOWED TO BRING YOUR CELL
PHONE OUT ON THE GOLF COURSE,
AND YOU ARE ALLOWED TO.
TALKER COMMUNICATE OR WHATEVER
AND PEOPLE ARE FIGURING OUT
KIDS ARE NOT GOING TO STAY AWAY
FROM THERE PHONE FOR
4 HOURS PLAN AROUND THE GULF
AND IT'S BEEN ACCEPTED AND THE
THE DRESS CODES ARE BEING
RELAXED KIDS DON'T WANT TO
DRESS UP THEY NEVER WANT TO
DRESS UP. SO YOU FIX THOSE 2
THINGS AND NOW YOU HAVE A WAY
FOR KIDS TO REALLY HAVE A GOOD
TIME I WILL
TELL YOU THE GOLF IS A GREAT
SPORT TO TEACH PERSONAL
DISCIPLINE.
CONTROLLED. LEARNING ABOUT
HARD WORK
CAN PAY OFF ITS A VERY VERY
GOOD SPORT TO TEACH YOUR
CHILDREN, IT'S A GREAT PLACE
TO HAVE. KIDS SPEND TIME AND I
THINK MORE AND MORE PARENTS ARE
GOING TO LET THEIR KIDS OUT
THERE PLAYING GOLF. IT'S A IT'S
A GREAT WAY TO BABYSIT THEM ALL
DAY LONG. AND HAVING THIS
ELECTRONIC CONNECTION IS
ABSOLUTELY CRITICAL FOR THE
DIGITAL NATIVES THAT ALL THE
YOUNG PEOPLE ARE TODAY AT THE
TIMES PERFECT.
>> I AGREE SCOTT MCNEALY
FOUNDER OF SUN MICROSYSTEMS AND
ANY LOUIS C 18 BI