BILLION DOLLARS FOR MORE ON
THIS WE'RE JOINED BY DIMITRIS
ROHDE WHO IS THE CEO AND
CO-FOUNDER A BIG ID TO RICHARD
GOOD TO HAVE YOU HERE WITH US
TODAY CONGRATULATIONS ON THIS
MOST RECENT RAISE TELL US
EXACTLY WHY HE DOES AND HOW YOU
PLAN TO DEPLOY THIS CAPITAL.
>> SURE
SO BECAUSE HE'S A 5 YEAR-OLD
COMPANY THAT HELPS
ORGANIZATIONS GET THIS ABILITY
TO THE DATA THEY
COLLECT ON THEIR CUSTOMERS
OTHER VALUE
IRIS DATA AND THEN WE HELP THEM
DO THINGS WITH THAT IN TERMS OF
PROTEST AND PRIVACY SO WE HAVE
TO COMPLY WITH REGULATIONS LIKE
GDPR CPA WE ALSO HELP THEM DEAL
WITH RETENTION
DATA SECURITY AND I STATIONS
THAT SORT SO IT'S A WHOLE LOT
FOR THAT STARTS WITH HELPING
YOU FIND UNDERSTAND WHAT DID
YOU HAVE AND THEN TAKE ACTION
ON IT FOR SECURITY AND
PRIVACY PURPOSES.
>> WE'LL TALK ABOUT SOME OF THE
COMPANIES AND SERVICES THAT YOU
PROTECT SALES FOR SEN DAS
OFFICE 3.65 G MAIL SLACK BOX, I
MEAN THESE ARE JUST SOME OF MY
JOBS THAT ARE OPEN ON MY
COMPUTER
RIGHT NOW THEY'RE ALSO QUICK
HAITIANS THAT HARBOR
SIGNIFICANT DATA SO WHAT
ADDITIONAL STEPS NEED TO BE
TAKEN FOR THESE MASSIVE FINES
TO ENSURE THEY HAVE THE HIGHEST
LEVEL OF PROTECTION.
>> SO WHAT WE HELP THESE
ORGANIZATIONS THAT HAVE DATA
THEY COLLECT ACROSS OR EMAIL
ACROSS THEIR FILE STORES ACROSS
THE DATA LAKES ACROSS A MODERN
DATA PLATFORMS
LIKE AWS ASHER IS WE LOOK
EVERYWHERE RIGHT THERE'S NO ONE
PLACE WHERE COMPANIES COLLECT
INFORMATION ON THEIR CUSTOMERS
AND EMPLOYEES. I THINK THAT
EVERY WHERE AND IT BASICALLY
LETS THERE AND IT'S IT'S
VULNERABLE THERE AND SO WE HELP
THEM AND WHERE THEY HAVE IT OUT
WITH THE RISK IS AROUND THAT
DATA AND THEN AGAIN WE HELP
THEM TAKE ACTION ON IT. HOW ARE
YOU ABLE TO SEE.
>> WHERE THE MOST THREATS ARE
COMING FROM AND HOW DO YOU LOG
THOSE
IN ANTICIPATED WHERE THREATS
MIGHT EMERGE FROM IN THE FUTURE
AS WELL SO THAT YOU CAN
ACTIVELY PROTECT THESE SERVICES
AGAINST THEM.
>> IT'S YES OR FOCUS IS REALLY
ABOUT IDENTIFYING THE CROWN
JEWELS SO IF YOU THINK
YOU KNOW THE ENGLISH
ROYAL FAMILY STARTED CROWN
JEWELS THEY KEEP IT TO THE
TOWER OF LONDON THEY KNOW WHERE
THEIR SECTOR IS WHERE THE CROWD
>> WELL TODAY PRETTY MUCH
EVERYTHING THAT A COMPANY KIND
OF LEX ON THE CUSTOMERS AND
EMPLOYEES OF THEIR PAST AND
SO THERE. CLIENTS ARE CROWN
JEWELS RIGHT STUFF THAT DEFINES
YOUR DIGITAL ENTERPRISE
AND WHAT WILL HAPPEN IS HAVE NO
IDEA WHERE THAT RESIDES RIGHT
THEY DON'T KNOW THAT IT'S IN
THAT TOWN LONDON IT COULD BE IN
THERE AGAIN. SALES FORCE IT
COULD BE
IN THERE. US IT COULD BE THEIR
ASHER COULD BE IN A FRIEND AND
SO WE HELP THEM GET THEIR ARMS
AROUND UNDERSTANDING
WHERE IT IS WHO'S IT IS WHAT
THE RISK IS AROUND
THE DATA AND THEN TAKE THE
APPROPRIATE ACTIONS TO BETTER
SECURE IT.
>> WHAT ABOUT THE CROWN JEWELS
THAT REALLY
DEFINE OUR.
>> DIGITAL SOCIETY YOU THINK
ABOUT SOME OF THE SOCIAL MEDIA
PLATFORMS THAT ARE OUT THERE
FACE.
>> WELL FROM WHAT
WE REMEMBER 533 MILLION USERS
HAD THEIR PHONE NUMBERS AND
PERSONAL DATA LEAKED ONLINE
EARLIER THIS MONTH FACEBOOK
REVEALED THAT DO YOU THINK THAT
FEDERAL GOVERNMENT PERHAPS IS
SCRUTINIZING THESE INCIDENTS
ENOUGH AND WHAT CAN THE
GOVERNMENT OR EVEN PRIVATE
COMPANIES DO TO ENSURE THAT
THERE IS A REVIEW THAT THERE IS
A STRATEGY TO COUNTER THIS.
>> YES SO THIS
STATE.
>> STATE LAWS AROUND DATA
BREACH NOTIFICATION TODAY BUT
AS THE OLD ADAGE SAYS KIND
AN OUNCE OF PREVENTION IS
BETTER THAN THAT KIND OF A
POUND
OF CURE AND SO EVEN MORE
COMPANIES YOU CAN DO IT OR
LEGISLATION'S WE FOCUSED ON IS
HOW DO YOU PREVENT THESE
INCIDENTS BEFORE THEY HAPPEN
RIGHT, AND ONE WAY TO TO DO
THAT IS TO PROVIDE REGULATIONS
AROUND THE
OVER COLLECTION. YEAH BECAUSE
TODAY COMPANIES ARE ESSENTIAL
TO COLLECT AND
STORE EVERYTHING AND THE MORE
YOU KEEP THEM OR YOU LOSE TRACK
OF AND THE MORE YOU MAKE IT
EASIER FOR
BAD ACTORS. TO COME IN AND
ACTUALLY TAKE AND MISUSE AND
ABUSE AND SO FORTH AND SO THE
BEST OF THE BEST CURE HAS
ALWAYS PREVENTION AND SO INDEED
BASICALLY HELPS ORGANIZATIONS
DO IS BETTER ACCOUNT FOR THAT
DATA SO THAT THEY CAN PROVIDE
MORE DIRECT ACCOUNTABILITY TO
THEIR CUSTOMERS.
>> THE MAJOR ABDOUL TO MY
FINISH BUT WHAT IS THE MOST
COMMON MISTAKE THAT YOU SEE
WHEN COMPANIES. WHEN IT COMES
TO COMPANIES DATA PROTECTION.
>> THE IDEA THE MOST COMMON IS
THAT THEY WAIT FOR AN INCIDENT
TO HAPPEN AND THEN OBVIOUSLY
THERE'S KIND OF A PANIC AT THE
DISCO SO TO SPEAK AND SO THEY
NEED TO TAKE
MORE CARE.
>> UNDERSTANDING WHAT
THEY HAVE.
>> AND HOW THEY CAN DEAL WITH
THAT LONG FOR AN
INCIDENT OCCURS. AND I THINK
SOME OF THE NEW PRIVACY
REGULATIONS CPA, CALIFORNIA
GPR EUROPE. SHE OR STEP IN THAT
DIRECTION RIGHT THERE THEY
REQUIRE A NICE NOW TO BE MORE
RESPONSIBLE STEWARDS THE DATA
THAT THEY COLLECT ON THEIR
CUSTOMERS AND THEIR OTHER HIGH