>> WELCOME BACK TO BETWEEN 1001
GUY'S NOR ALL IT WOULD TAKE THE
JOB WITH THAT. APPLE TV PLUS IS
ALMOST HERE AND IT'S ONLY GOING
TO COST 5 BUCKS
A MONTH.
>> JOINING US NOW IS JOHN MAYER
BUYER I PROMISE I WAS GOING TO
GET RIGHT EARLIER SO
CARS NIGHT.
>> THEY WERE JOHN GOOD TO SEE A
MAGIC PART OVER AND STARTED
CAPITALS WON WE ARE REACTIONS
TO APPLE'S BIG REVEAL
YESTERDAY.
>> MY REACTIONS WERE YOU KNOW
IT'S ANOTHER YOU KNOW I THINK
SOLD SOME INCREMENTAL UPDATES
BUT NOTHING BLOWOUT NOTHING
SURPRISING REALLY
AT ALL. AND I THINK THE
CONVERSATION THE HIGHER LEVEL
CONVERSATION WHICH AS YOU GUYS
KNOW I WAS
TALKING ABOUT IS REALLY ABOUT
IN MY OPINION, YOU KNOW WHERE
WHAT IS APPLE DOING WITH ALL
THAT CASH OUT,
YOU KNOW ITS 10 YEAR AFTER YEAR
THESE INCREMENTAL IMPROVEMENTS
THEY'VE BEEN SITTING ON
HUNDREDS OF BILLIONS OF DOLLARS
IN
CASH, THE. BUT BACK HUNDREDS OF
BILLIONS OF DOLLARS IN STOCK IN
YOU KNOW POINT WAS STOCKED
BY DOCKS WHILE YOU KNOW THAT
THE REST OF THE INDUSTRY IS IS
IS LEAPING OUT
OF THEM AND I THINK THE BIGGEST
QUESTION AT THIS POINT IS WHEN
IS APPLE GOING TO BE STARTING
TO USE THEIR THEIR CASH
RESERVES IN
MEANINGFUL WAY TO TO REALLY AND
TRULY DRIVE FORWARD INNOVATIONS
SO WE CAN HOPEFULLY GET
BEYOND THESE. NO INCREMENTAL
UPGRADES EVERY EVERY YEAR WITH
WITH BIRCH ALDER PRODUCTS THAT
SPORT.
>> PUBLICIZE WHAT THAT MEANS
BECAUSE THERE'S THIS ARGUMENT
THAT APPLE IS NOW A VALUE
COMPANY NOT A GROWTH COMPANY
MORE BECAUSE THEY'VE REACHED AS
YOU POINTED OUT KIND OF A
PLATEAU WHEN IT COMES TO
HARDWARE EVEN SERVICES THERE
WATCHING THE APPLE TV PLUS BUT
MAYBE NOT AT AN ACCELERATED
GROWTH PACE THAT THEIR HARDWARE
WAS GROWING, WHERE'S THAT
GROWTH GOING TO COME FROM FOR
APPLE
IS IT AUTONOMOUS VEHICLES IS
THAT AI WHERE'S WHAT'S THAT.
>> WELL THAT'S THAT'S WHERE THE
TREE DRIVES ME CRAZY, THE MOST
ABOUT OUT AND ON THE LONGTIME
COUPLE THEM. GROUP TO COMPLETE
WE INSPIRED BY AL GORE AND
STEVE JOBS ON YOU KNOW, HE'S ME
TO SAY THESE THINGS ON AND THE
ANSWER IS NO.
>> WE'RE LIVING IN
THE MOST CREDIBLE TOOK
EXPLOSION EVER IN HISTORY,
YOU GOT HUGE NEW INDUSTRIES
FROM ELECTRIC VEHICLES
AUTONOMOUS VEHICLES TOO AI
MACHINE LEARNING. AND
ALL SORTS OF THINGS ARE UNDER A
BIG TECH COMPANIES ARE MAKING
HUGE BETS SAID SUCH AS AMAZON
AND FACEBOOK CAN GOOGLE YOU
KNOW YOU LOOK AT GOOGLE'S THE
MINE PROGRAM TO YOU KNOW READ
THE WORLD IN A I I MEAN THESE
ARE THINGS THAT OTHER COMPANIES
ARE DOING BETTER PAVING THE WAY
FOR MONUMENTAL
FUTURE GROWTH. MEANWHILE, APPLE
IS ESSENTIALLY SITTING AROUND
ON THIS HUGE AMOUNT
OF CASH AND NOT REALLY DOING
ANYTHING WITH THAT I MEAN THE
BLOWS MY MIND THAT THE MOST
APPLE IS SPENT ON
THE NET WAS IHSAN IS THE
BILLION DEAL FOR BEATS BACK IN
2014. AND MEANWHILE, FACEBOOK
IS GONE AND WE'VE MADE HUGE
BETS SUCH AS SPENDING ALMOST NO
ONE SHOULD
THEIR BOTTOM LINE ON WHAT CELL
WHICH IS A GREAT BET FOR THEM,
YOU KNOW EVER SINCE SO I GUESS
WHERE I STAND THOSE I'M I'M I'M
REALLY HOPING
THAT APPLE CAN CAN CAN TAKE A
BIT A MORE YOU KNOW LARGE
THAT'S YOU KNOW I THINK THEY
SHOULD HAVE YOU KNOW WELL AND
TRIED TO BUY TESLA YOU KNOW I
THINK THAT THAT CHANCE IS
PROBABLY COME AND GONE SINCE
THE COMPANY'S A HECK OF A LOT
MORE AND SO I THINK THEY ALSO
SHOULD HAVE TRIED TO BUY
>> AND THEY ARE IF THEY ADDED
BY NETFLIX THAT WOULD
AMEND OBVIOUSLY HUGE, BUT YOU
THINK JOHN THAT TIM COOK IS THE
RIGHT PERSON TO TAKE APPLE TO
THE NEXT LEVEL OR WILL A SHIFT
IN TIDES INVOLVED NEW
MANAGEMENT POTENTIALLY.
>> NO I I I THINK TIM COOK IS A
PHENOMENAL LEADER, BUT I THINK
HE WAS A PHENOMENAL LEADER FOR
APPLE, REALLY UP
UNTIL AROUND 2016 OR SO WHICH
YOU KNOW COINCIDENTALLY IS
AROUND WELL. MOST OF THE
REVENUE STARTED CLOCK TOWER AND
SO HE'S DONE A PHENOMENAL JOB
TO TO TO MAKE A COUPLE OF THE
FIRST COMPANY
TO IT. BUT JOIN DOLLARS
VALUATION BUT APPLE IS NOW IN A
PHASE WHERE THEY NEED ANOTHER
STEVE JOBS LIKE BIGGER THING IN
A VISIONARY THAT'S THAT'S NOT
GOING TO BE YOU KNOW SO FOCUSED
ON THESE
INCREMENTAL IMPROVEMENTS AND
IT'S GOING TO BE MAKING LARGER
SUCH AS LIKE WHAT WHAT GOOGLE
IS DOING WITH DEEP MIND AN AI
AND WHAT LET'S SAY I'M A ZONE
IS DOING WITH MORNING OUT THERE
THIS YEAR'S THOUSANDS OF NO
CASH YOUR LIST GROCERY STORES
TO TRY TO DOMINATE
PHYSICAL RETAIL, YOU KNOW THESE
ARE THINGS THAT OTHER COMPANIES
ARE DOING WITH FAR
LESS CAPITAL THAT IS MOST
LIKELY GOING TO RESULT
IN HIM.
>> HUGE GAINS IN THE LONG JOHN
LET'S TALK ABOUT APPLE TV PLACE
HERE OBVIOUSLY
YOU KNOW TYING IT ALSO TO THE
FACT THAT YOU CAN GET A YEAR'S
SUBSCRIPTION IF YOU BUY ARE NOT
A BUNCH OF THE NEW HOT AND
WHERE THAT APPLE
IS OFFERING ALSO YOU CAN GET IT
FOR 5 BUCKS SO IT'S EVEN
CHEAPER THAN NETFLIX AND
DISNEY PLUS BUT DO YOU THINK
PEOPLE ARE ACTUALLY STILL GOING
TO PAY
FOR IT THE END THE DAY YOU KNOW
THEY ONLY HAVE A COUPLE SHOWS
THAT EVEN ANNOUNCED SO FAR.
>> IT'S REALLY QUESTIONABLE I
MEAN THE THING THAT COMES TO
YOU KNOW WE'VE ALL BEEN WAITING
TO SEE WHAT APPLE'S CONTENT
WILL LOOK LIKE WHEN THEY
RELEASED THIS FALL, BUT
MOST PEOPLE DON'T EVEN REALIZE
THAT WE'VE ALREADY SEEN WHAT A
LOT OF
APPLE'S CONTESTS. HAS LOOKED
LIKE IT AND HASN'T BEEN GOOD,
YOU KNOW APPLE DID A HANDFUL OF
THE ORIGINAL SHOWS YOU KNOW YOU
CAN TAKE PLANET OF THE APPS FOR
EXAMPLE, I DON'T KNOW ANY ONE
WHO EVEN KNOWS WHAT THAT SHOW
IS ANYMORE AND THAT SHOULD HELP
ORIGINAL SO THEY DON'T HAVE
A STRONG OCCURRED AT ALL WITH
CONTENT AND SO I THINK THE
PRICE POINT IS GREAT OF $5.
BUT YOU KNOW IT'S A IT'S A
HILL BATTLE AND ESPECIALLY WHEN
DISNEY'S IN THE PICTURE AND
THAT WHICH IS GETTING STRONGER,
YOU KNOW BY THE MONTH AND TO BE
HONEST. IT'S JUST ANOTHER
EXAMPLE OF APPLE, YOU KNOW
SHOULD
HAVE HAPPENED WE NEED A BIG
ACQUISITION TO TAKE THIS PLACE
IS SUPPOSED TO TRY TO FIGURE
AND OUT ON THEIR OWN ONE.
WE ALL KNOW CONTENT HAS NOT
BEEN A SPECIALTY ABOUT THE
HISTORIC RATE
WILSON'S FOR.
>> A SKEPTICAL ABOUT APPLE'S
CONTENT ABILITIES AND
QUESTIONING WHETHER CAPITAL IS
GOING. DO YOU THINK SPENDING
A TOP ON OF MONEY ON ORIGINAL
CONTENT COULD POTENTIALLY WORK
FOR APPLE GIVEN THAT WE'VE
HEARD RUMORS IN ABOUT $15
MILLION PER EPISODE EVEN MORE
THAN HBO SPENT ON GAME OF
THRONES AND MONEY MAYBE HELP TO
FIX APPLE'S CONTENT PROBLEMS.
>> YOU KNOW I THINK IT CAN TO A
VERY SMALL DEGREE I MEAN THE
REALITY IS THOUGH THERE ARE
OTHER COMPANIES AND START-UPS
OUT THERE LIKE
NETFLIX LIKE HULU WHO HELD
MAKING COMPELLING CONTENT THAT
PEOPLE WANT YOU KNOW IN THEIR
DNA JUST LIKE APPLE HOUSE, YOU
KNOW
SELLING SMARTPHONES THE DNA AND
SO AGAIN I THINK APPLE WILL DO
AN OK JOB WITH WITH THEIR
CONTENT. YOU KNOW EFFORTS
BUT AGAIN I THINK IT JUST
DOESN'T REALLY MAKE SENSE TO ME
WHY THEY WOULD HAVE AN OUT AND
BOUGHT AND ALL RED
THE EXISTING SUCCESSFUL GROUND
WITH THIS HUGE IT'S PROBABLY
HOW I MEAN IF YOU REALLY THINK
ABOUT IT. APPLE STANDS AT
THIS POINT OVER A QUARTER
TRILLION DOLLARS A QUARTER
TRILLION DOLLARS STOCK
BUY DUCKS WHERE NONE OF THAT
MONEY GOES TOWARD INNOVATION,
NONE OF THAT MONEY GOES TOWARDS
BUILDING PRODUCTS ARE BILLING
THE DIVISION TOOK ALL
GOES TOWARDS. BOND BACK STOCK
TO INFLATE THE PRICE OF THE
STOCK. ESSENTIALLY WHICH WHICH
MAKES MOST EXECUTIVES A HECK OF
A LOT
MORE WEALTHY BUT DOESN'T GO
TOWARDS ANY LONG-TERM OR THE
NATION THERE SO SO IT'S THESE
KINDS OF YOU KNOW DYNAMICS
THAT THAT ACTUALLY YOU KNOW
FRUSTRATE ME AS AS A LONGTIME
FAN OF APPLE AND AND SOMEONE
YOU KNOW DOES WANT TO SEE THEM
SUCCEED IN THIS EVER-INCREASING
YOU KNOW WORLD OF OF OF TECH
COMPANIES AND COMPETITION AND
AND YOU KNOW THE OTHER
CONCERN IS. APPLE STILL JUST
DECLINING HEAVILY IN MARKET
SHARE INTERNATIONALLY. I MEAN I
JUST CAME BACK FROM CHINA
WHERE YOU KNOW APPLE AND THE
IPHONE IS IS ALMOST SOMETHING
TO BE LOCKED AND LITERALLY BY
LOCALS
IN CHINA BECAUSE OF HOW WILL
LOCAL COMPARE.
>> THOSE ARE NOW DOING OVER THE
I CALLED JOHN TO THAT POINT
WHAT TYPE OF COMPANY DOESN'T
MAKE SENSE THEN FOR APPLE TO
ACQUIRE IS IT AN INTERNATIONAL
AND HE MAY BE A COMPANY IN
CHINA IS THE CONTENT COMPANIES.
A HARDWARE COMPANY WHAT MAKES
THE MOST SENSE TO YOU.
>> I THINK IN TERMS OF 4 FOCUS
ON REVENUE GROWTH WHICH I THINK
EVERYONE STILL WANTS TO SEE
ESPECIALLY THE
INVESTOR CROWD. IT WILL MAKE
SENSE FOR APPLE BY
A COMPANY IS THAT ARE ARE DOING
WELL WHERE THEY ARE YOU KNOW
LOCAL MANUFACTURING AND