LOOK GREAT.
>> YEAH THAT CONTINUED RECOVERY
TO STOP IT LOOKING GOOD OUT
THERE. A SPECIAL KIND OF DOUGH
BY LIVE AT
10 QUARTERS AS ALWAYS THANK YOU
SO MUCH DONNA THANKS GUYS GET
TO SEE AT.
>> ALL RIGHT WELL FASHION GOING,
HIGH TECH WITH NEW OUTFITS ABLE
TO CREATE FRAGRANCES AND
ELIXIRS BASE, SOMEONE'S
PERSONAL. AS A,
PAEAN SERVICE, AND BAILING THE
INNOVATION AT NEW YORK FASHION
WEEK INJURED IS 1000 LUXURY
THIS SHE'S A SENIOR DIRECTOR OF
GLOBAL SPONSORSHIPS AT BP AND
FREDERICK MCDONALD'S MANAGER OF
CORPORATE ALLIES. IT SAYS AT
CIRCUS OLE. FREDERICK WILL
START WITH YOU A FIX QUITE WHAT
EXACTLY THESE GARMENTS DO.
>> THERE IT'S A LOT OF FUN,
IT'S ONE OF THOSE THINGS THERE
WE'VE BEEN WORKING WITH AS A
KEY TO TRYING REALLY ENGAGE
WITH OUR CUSTOMERS IN A WHOLE
NEW WAY AND WHAT WE WANT TO DO
IS MAXIMIZE ARE ON SITE
EXPERIENCE AND HOW CAN WE DO
THAT WE KNOW IT'S ALL ABOUT
CUSTOMIZING THE EXPERIENCES TO
THEIR PEOPLE TO THE FANS TO THE
SPECTATORS, BETTER THERE.
SO WE WORK WITH SAPD TO
PUT TOGETHER A QUESTIONNAIRE TO
GET PEOPLE TO TELL US THEIR
PREFERENCES AND FROM THERE WE
GET THEM A PERSON LIES
FRAGRANCE LUXOR'S THAT'S A LOT,
OF FUN.
>> 9 OF THE SHIP SAFETY SIDE
HOW DID THIS COME TO GET I MEAN
PEOPLE ARE NATURALLY THANKING
YOU KNOW FASHION RETAIL
PERHAPS.
>> PRECISELY WHAT WE'RE
ACTUALLY REALLY EXCITED ABOUT
THE OPERA TRINITY TO LEVERAGE,
NEW YORK FASHION WEEK. IT
OBVIOUSLY TAKES OVER NEW YORK
ARE SO
HAPPY TO HERE AN SUV HAS HAD A
LONGSTANDING PARTNERSHIP WITH
US ARE JUST ELATED BEEN IN SEP
CUSTOMER
FOR 20 YEARS WE'VE BEEN IN A
MARKETING PARTNERSHIP FOR 10
YEARS AND SO ROCK ON CERTAINLY
WORKING FOR
HOW WE CAN PUSH THE ENVELOPE
WHAT WE CAN DO
TOGETHER TO TO REALLY ENHANCE
THE CONSUMER EXPERIENCE BECAUSE
SEP IS NOT A CONSUMER BRAND AND
WE WANT TO PLAY LIKE WHEN WE
HAVEN'T AMAZING PARTNERS LIKE
SIRTE THAT CAN HELP US
DO THAT.
>> SO THIS IS FABULOUS AFTER
OUR VIEWERS THAT ARE ABLE TO
WATCH WHAT IS HAPPENING ON
SCREEN HERE FREDRICKA EXPLAIN
WHAT EXACTLY OUT WE'RE SEEN A
ON THE SCREEN RIGHT NOW.
>> YEAH, IT'S A LOT OF FUN,
IT'S WE WORKED WITH THE FASHION
TECH DESIGNER AND A QUICK BREAK
AND AT THE END THE
DAY WITH CREATED THIS COSTUMES
TO MAXIMIZE THE EXPERIENCE ON
SITE SO WHAT WE'RE SEEING HERE
ARE THE ELECTORS ACTUALLY BEING
MADE BASED ON PEOPLE'S
PREFERENCES SO AGAIN WE'RE
ASKING PEOPLE WHAT THEY LIKE
AND FROM THERE A QUOTE RATES
FROM I THINK HE'S HELPING US
ANALYZE
THE DATA AND CREATE THE
FRAGRANCES OR THE LECTURES BASE
THEIR LIKES IS THIS THE FUTURE.
>> I THINK SO
I E IN JUST ABOUT ANY INDUSTRY
IT'S ALL ABOUT THE PERSONAL
TOUCH AND IT'S ABOUT
IDENTIFYING PEOPLE
AS INDIVIDUALS AND SO WHILE
THIS IS A VERY FUN EXAMPLE, IT
IS A VERY
TANGIBLE EXAMPLE OF CREATING
PERSONALIZED EXPERIENCES.
NO MATTER WHAT INDUSTRY YOU'RE
IN JUST SO HAPPENED TO BE THAT
HE'S
AN ENTERTAINMENT. I'M IN
TECHNOLOGY. AND WE HAPPEN TO BE
IN THE FASHION WORLD
THIS WEEK.
>> INTERESTING USE OF THE
ACQUISITION YOU MENTIONED
QUALTRICS OF COURSE ACQUIRED BY,
A CPA IN 2018 LEE 2018, YES,
THEY HAVE BILL MCDERMOTT ON
TALKING ABOUT THAT
INTERESTINGLY ENOUGH THOUGH
WHEN YOU LOOK AT SOME OF THESE
OUTFITS THE DESIGNS AND THE
COLLAPSE RATION OF ROLLING THIS
OUT DURING NEW YORK FASHION
WEEK. WHAT DO YOU HOPE PEOPLE
TAKE AWAY FROM.
>> I'LL TAKE A STAB AT AND THAT
I LOVE FOR YOU TO ADD ON SO
WHAT WE'RE HOPING FOR PEOPLE TO
TAKE AWAY IS
PERSONALIZED EXPERIENCES ARE
JUST SO IMPORTANT FOR EVERY
BUSINESS THAT YOU'RE AN AND
WHILE THIS IS A FUN WAY TO DO
THAT WE WANT PEOPLE FROM IN SEP
PERSPECTIVE
TO KNOW THAT WE CAN HELP YOU
MAKE YOUR CUSTOMER FEELS
SO SPECIAL AND FEEL LIKE
THEY'RE THE MOST IMPORTANT
PERSON TO YOU AS A BUSINESS AND
SO THAT'S WHAT WE'RE REALLY
EXCITED ABOUT THAT SMOKE FROM
SEP WE WANT PEOPLE TO TAKE AWAY
FROM THIS. BUT WE LEVERAGE OUR
PARTNERSHIPS WITH IT AND OTHER
AMAZING BRANDS TO
DO THAT.
>> YEAH AND THEN ON OUR SIDE
AND IT CERTAINLY IS ALL ABOUT
INNOVATION AND CREATIVITY WAS A
REALLY THE PILLARS OF WHAT
WE DO. AND WE WANT TO MAXIMIZE
THE ON-SITE EXPERIENCE AND MAKE
SURE THAT OUR CUSTOMERS
CAN REALLY ENGAGE IN UNIQUE
WAYS AND MEMORABLE WAYS BECAUSE
YOU ALWAYS REMEMBER THE FIRST 6
ALLAY SHOW YOU LIKE THE SMELL
OF POPCORN BUT WHAT OUR
ATHLETES AND ARTISTS WHO ARE
PRETTY INCREDIBLE SO
WE'RE REALLY LOOKING FORWARD TO
WORKING WITH SAPD CREATE
SOMETHING REALLY SPECIAL
FOR THEM.
>> SO DOES THE GREEN AND RED IS
THE ELIXIR PRODUCED A GREEN
JUICE DURING FASHION WEEK IS
THAT IS THAT I WOULD NEED IF I
WAS ALWAYS ON THE GO RUNNING
FROM SHOW TO SHOW A GREEN
JUICE, A MEDIC AT THE TAIL IT.,
>> SO THAT THERE ALCOHOLIC
BEVERAGES AND
NON-ALCOHOLIC BEVERAGE WHICH IS
REALLY BASED ON WHAT YOU'RE
LOOKING FOR SO IF YOU'RE HAVING
PROBLEMS WITH
THERE MIGHT BE AN INFUSION WITH
SOME CAMEO IN IF YOU'RE
FIGHTING A COLD MAYBE A LITTLE
BIT OF GINGER. SO WE'RE
REALLY PLAYING ON WHAT PEOPLE
LIKE AND HOW THEY'RE FEELING
AND THIS IS ONE OF THOSE THINGS
WHERE WE HAVE A FEW DIFFERENT
INGREDIENTS BUT AT THE END OF
DAY IT'S REALLY EXPONENTIAL IN
TERMS OF WHAT YOU CAN DO YOUR
CITY THE ONES THAT.
>> ALL RIGHT NOT AS OF YET NOT
AS YET OKAY BEING CANADA.,
INGESTION YOU KNOW WHER