>> EVERYONE
>> WELCOME BACK TO CHEDDAR 4TH
MOVEMENT IS
UP TO DESCRIBES ITSELF AS THE
ANSWER TO SOCIAL EQUITY
INITIATIVE AIMS TO PROVIDE
TOOLS THAT TOOLS TO PEOPLE THAT
ENABLES THEM TO OWN AND OPERATE
SUCCESSFUL BUSINESSES. JOINING
US NOW WITH MORE SCREEN
WEBBER'S THE SEO A 4TH MAN OR
MOVE MAKES YOU THINK YOU HAVE
3. LET'S START BY BREAKING DOWN
THE DEFINITION OF SOCIAL EQUITY
FOR OUR VIEWERS WHY THING IN
THE CANNABIS SPACE
SOCIAL EQUITY.
>> IS DEFINED BY SET ASIDE BY
SOMETHING
IN PROGRAMMING TO ALLOW PEOPLE
WHO HAVE BEEN
DISPROPORTIONATELY IMPACTED BY
THE APPLICATION OF CRIMINAL
JUSTICE. TO HAVE PRIORITY
ACCESS TO THE INDUSTRY
RIGHT SO. 8, 2, THIRDS OF ALL
THE LICENSES OF ARE BEING
ALLOCATED GO TO
LEFT SOCIAL EQUITY STATUS.
THE SAME THING IS HAPPENING IN
ILLINOIS RIGHT NOW AND WE'RE
GOING TO SEE THE SAME THING IN
NEW JERSEY, NEW YORK AND AS
MARKETS GO FOR I'M A MEDICAL
SPACE TOO.
RECREATION OR VALUES WE'RE
GOING TO SEE MORE AND MORE
SOCIAL WEAPONS PROGRAM SET UP
AND STAND UP ACROSS
THE COUNTRY.
>> WELL, SOME OF THE TOOLS THAT
YOU HAVE FOUND PROVING TO BE
MOST SUCCESSFUL WHEN IT COMES
TO HELPING THOSE TRANSITIONS.
>> FIRST AND FOREMOST ABOUT
PERSONAL DEVELOPMENT RIGHT OVER
YOU HAVE TO BE TO STAND UP A
BUSINESS THAT I THIN ROLL OTHER
PEOPLE TO WORK IN THAT BUSINESS
AND EARNED THE RIGHT TO DO
BUSINESS WITH YOUR CUSTOMERS
OVER TIME SO I MEAN AS
FUNDAMENTAL CORE
FUNDAMENTAL CROSSED ALL
BUSINESSES SOME PEOPLE OF 5 OR
SOCIAL EQUITY. YOU KNOW
HAVE BEEN DISPROPORTIONATELY
KIND OF CLOSED OUT OR FOUND
THEMSELVES IN AND OUT OF THAT
SITUATION SO YOU HAVE TO START
WITH THE PERSONAL DEVELOPMENT
AND THEN ALL OF THE OTHER
THINGS THAT PEOPLE NEED ACCESS
TO THEIR STARTING BUSINESSES SO
ACCESS TO CAPITAL AND THE
H R THE COUNTY TO HELP WITH
NAVIGATING THE LICENSING
INFRASTRUCTURE IN MANY
JURISDICTIONS WE TAKE CARE OF
ALL OF THOSE.
>> WHEN IT COMES TO THE SPACE
THERE'S BEEN ONE CONVERSATION
AROUND EXPUNGEMENT OF RECORDS
AND MAKING SURE THAT
THAT'S HAPPENING ERR ON THE
MORE RAPID SCALE AND PACE AH
BUT THEN ALSO HOW
DO WE FIND JOBS FOR THESE
PEOPLE THAT ARE COMING OUT
THEY'RE HAVING THEIR RECORDS
CLEARED AND THEY MIGHT
POSSESSED SOME
OF THOSE TRAITS THAT ARE
LOOKING FOR THOSE
CHARACTERISTIC QUALITIES THAT
YOU'RE LOOKING FOR IN TERMS OF
NEW EXECUTIVES ENTREPRENEURS
PEOPLE WANT TO START THEIR
BUSINESS IN THE CANNABIS SPACE.
TELL YOU BEFORE I CAME TO THIS
>> I WAS A BUFFALO, WILD WINGS
STILL HAVE A
BUFFALO WING FRANCHISEE OPERATE
BUSINESSES IN SOUTH L A
CULTURAL COMPETENCY MATTERS SO
JULIO, IT IS THE
ABILITY TO WORK WITH PEOPLE
THAT YOU'RE NOT NECESSARILY OR
CAN REACH IN TO HELP TO DEVELOP
NOT MAKE PEOPLE WRONG FOR WHERE
THEY ARE SURROUND THEM
WITH ALL THE TOOLS NECESSARY TO
BE SUCCESSFUL IS WHY DIVERSITY
IS SO IMPORTANT, ESPECIALLY
DIVERSITY IN OWNERSHIP
WHICH IS I THINK ONE OF THE
SOLVED IN ONE OF THE GREAT
THINGS THAT WE DON'T REALLY
TALK ABOUT WHEN IT COMES TO
SOCIAL EQUITY, BUT IT IS THE
ABILITY TO EXTEND. THE BENEFIT.
>> IF YOU SEE THE MOST
MAY BE AMONG
OUR ESTABLISHED INSTITUTIONS
WHERE WE'VE BEEN ABLE TO MAKE
THIS A A A MORE VISIBLE TOPIC
AND BE GIVING THOSE
WHO HAVE PAD AND AN EQUAL AND
YOU OPPORTUNITY AT OF THEIR
LIVES. REALLY PROMOTED.
>> WELL, YOU KNOW I THINK IN
THE CANNABIS INDUSTRY RIGHT NOW
THAT THAT THE
TOPIC IS I'M AT THE FRONT OF
EVERYBODY'S MIND BECAUSE WE'VE
SEEN LEGISLATION STALLED IN
BOTH NEW YORK AND IN NEW
JERSEY. WHERE THERE'S A LOT OF
MONEY AT PLAY BECAUSE OF
SOCIAL EQUITY, SO AH, YOU KNOW,
THERE'S A BIG EMPHASIS AS IT
RELATES TO CANDIDATES NOW THAT
THE MODEL THAT WE HAVE
TRANSFERABLE RIGHT SO YOU COULD
STAN PEOPLE UP THEIR OWN
BUSINESSES REALLY ANY RETAIL
BUSINESS
FOR SURE BUT I THINK WE'RE
GOING TO SEE A LOT OF
CONVERSATION AROUND CANNABIS
CALIFORNIA YOU'VE SEEN A LOT OF
ACTIVITY TODAY STOOD UP SOCIAL
EQUITY BUSINESSES
IN OAKLAND. YOU IN SAN
FRANCISCO AND YOU'RE ABOUT TO
SEE A LOT HE STOOD UP IN LA
THEN THAT WILL FOLLOW A
ILLINOIS MASSACHUSETTS HAS HAD
THE SUCCESS STORIES, I KNOW
THEY'RE GOING MAKE THE PROGRAM
MORE
MORE ROBUST.
>> THERE'S A TOTAL CHANGE AND
WAY OF THINKING AS WELL THAT'S
BEING PROMOTED BY SOME CEOS IN
IN CALIFORNIA MARK MONEY OFF
PARTICULAR SALES FOR SEE A
RECENTLY CITY CAPITALISM AS WE
KNOW IT
IS DEAD. AND IT'S TIME FOR A
NEW FORM OF CAPITALISM THAT
FOCUSES MORE ON
SOCIETAL GOOD WHAT'S YOUR
REACTION TO THE WORDS FROM THE
SALESPERSON YEAH I THINK HE'S
ABSOLUTELY RIGHT AND YOU KNOW I
THINK THAT WE'RE GOING TO FARM
INCOME INEQUALITY.
>> AND THE ABILITY LIVE
EQUITABLY IN OUR COUNTRY
THROUGH CAPITAL IT I DON'T
THINK THAT WE CAN
NOT BE QUINTESSENTIALLY
AMERICAN BUT WE CAN BE CREATED
AND HOW WE DESIGN OUR
R R BUSINESS STRUCTURES IN
ORDER TO ADDRESS THESE ISSUES
AND HELP PEOPLE GAIN ACCESS
WAYS THAT THEY OTHERWISE
WOULDN'T.
>> AND THEN THIS MIGHT NOT EVEN
JUST BE A GOOD IDEA WHAT YOU'RE
FOR THOSE SORT OF IN THE KIND
OF THE SECTOR EITHER WAY IT CAN
APPLY RELATED TO ALL SECTORS AS
WELL EXPLAIN HOW YOU CAN
EXTEND THAT.
>> WELL I THINK WE'VE SEEN
EXAMPLES OF IT KNOWS I THINK
WHAT YOU'D CALL A DOZEN IS
PRETTY TO A SOCIAL ACTION
REALLY A LOT OF THEIR
FORMER EMPLOYEES BEING THERE ON
OUR PARTNERS ARE FRANCHISEES IN
THEIR SPACE
FOR A A SMALL AMOUNT OF CAPITAL
IN VERSUS WAS TYPICAL IN THE
FRANCHISE. STAY. SO I THINK
THERE'S EXAMPLES OF WHAT WHAT
WORKS
ALL ARE READY WHAT WE'RE DOING
AT WORK MOVEMENT IS IS HAS SOME
SIMILARITIES.
>> DO YOU THINK THAT WILL START
TO SEE MORE CEOS PRIORITIZE
SOCIETY RATHER THAN JUST STOCK
PRICE
WHEN SHAREHOLDERS.
>> I THINK SUCCESS BEGETS
SUCCESS AND SO AS SOCIAL EQUITY
PROGRAMMING IN
THE IDEA. AND THE RESULTS
PEOPLE'S LIVES ACTUALLY
CHANGING IN US OF BEING ABLE TO
SEE HOW IT BENEFITS ALL OF ALL
OF US IN SOCIETY, NOT JUST
THE OWNER. BUT AS PEOPLE SEND
THEIR KIDS TO MORE COMPETITIVE
SCHOOLS AS THEY HAVE BETTER
HEALTH OUTCOMES IS THERE.
BUT THAT DISSIPATE
INSIDE MORE WE SEE THE NEED TO
LIFT ON COMMUNITIES AND
ECONOMIES. I THINK PEOPLE WILL
BE MORE. ACCEPTING OF THE ID