SUPPLY
CHAIN ISSUES ARE MAKING
CHRISTMAS POSSIBLY A LITTLE
LESS MARRIED THIS YEAR FACTORY
SHUT DOWN SHIPPING CONTAINER
SHORTAGES LACK OF LABOR
AND MORE ALL IMPACTING NEARLY
EVERY CONSUMER PRODUCTS
INDUSTRY AND YES THAT IS
INCLUDES HOLIDAY TOYS JOINING
US NOW IS JAMES I'M DEAD DEPUTY
EDITOR OF THE
TOY BOX AND SENIOR EDITOR OF
THE TOY INSIDER. JAMES THANK
YOU SO MUCH FOR JOINING
US CAN'T TALK A LITTLE BIT MORE
ABOUT THIS ISSUE. THE ONGOING
GLOBAL SUPPLY CHAIN PROBLEMS
THAT
ARE IMPACTING. THE TOY INDUSTRY
AND LEADING INTO THIS HOLIDAY
SEASON.
>> CHAIR GOOD MORNING. IT IS A
VERY UNIQUE SITUATION IN THE
TOY INDUSTRY HAS BASICALLY
ENTERED ITS 4TH YEAR OF FACING
SOME TYPE
OF CRISIS. YOU KNOW WE WENT
THROUGH THE CLOSURE OF TOYS ARE
US THEN WE WENT THROUGH THE THE
CHINA AND THE U.S. TRADE WAR
WITH THE TEAM AND THEN IT WAS
INTO THE PANDEMIC AND NOW WE
HAVE THE GLOBAL
SHIPPING CRISIS.
SO JUST SITTING HERE TODAY
CONTAINER PRICES FROM LAST YEAR
AT
THIS TIME ARE UP FROM AS LOW AS
$2500 TO AS MUCH AS
$26,000 FOR A CONTAINER
AND THAT'S IF YOU CAN EVEN GET
A CONTAINER TO GET YOUR GOODS
OUT OF CHINA AND SOME OF THE
OTHER
MANUFACTURING BASES. I'M DAN
YOU'RE LOOKING AT CAN WE GET IT
ON A VESSEL, A SHIP ARE THEIR
WORKERS AT THE DOCTOR THAT TIME
ON
THE WATER IS INCREASED WHEN IT
GETS TO THE U.S. PRIMARILY ON
THE
WEST COAST. PORT OF LOS ANGELES
AND THE PORT OF LONG BEACH
THERE SIDE BY SIDE OUT THERE.
THERE ARE SHIPS ANCHORED OUT
THERE IN THE
BAY SOMETIMES 1520 EVEN AS HIGH
AS 40 SHIPS AWAITING DOCK SPACE
AND THEN WE HAVE A SHORTAGE
OF WORKERS. A SHORTAGE OF
TRUCKERS. IT IS A JAM ACROSS
THE ENTIRE SYSTEM AND WHAT THIS
IS LEADING INTO IS A LOT OF A
REGIONAL OUTAGES OF SPECIFIC
PRODUCTS WHERE YOU CAN'T TELL
WITH ANY KIND OF PRECISION WHAT
IS GOING TO BE AVAILABLE WHEN
AND WHERE.
>> YOU DID SUCH A GREAT JOB OF
HIGHLIGHTING IN BREAKING DOWN
THE DEBT GREAT PASS IT UP HOW
THIS ISSUES IMPACTING THE
INDUSTRY WITH SHIPPING
CONTAINERS. WHAT ADJUSTMENTS
FROM THE CONSUMER SIDE DO YOU
THINK PEOPLE NEED TO KNOW ABOUT
THAT THEY MAY HAVE TO MAKE THIS
HOLIDAY SEASON.
>> NUMBER ONE IS SHOP EARLY AND
I SAY SHOP EARLY
AND OFTEN EVERY YEAR BECAUSE
YOU WANT TO AVOID
DISAPPOINTMENT FOR YOUR KIDS OR
ANYBODY, YOU'RE BUYING
GIFTS FOR USUALLY RUNS INTO
THINGS LIKE A HOT TOY ARE
TRYING TO CHASE NOW IT'S SORT
OF
EVERYTHING BECAUSE IT IS
REGIONAL THAT YOU CAN'T TELL
WHAT WE MIGHT HAVE ON THE
SHELF HERE MIGHT BE COMPLETELY
DIFFERENT THAN SOMETHING THAT
MIGHT BE AVAILABLE OR NOT
AVAILABLE IN
ANOTHER STATE. ALSO PRICING IS
A BIG CONCERN BECAUSE OF COURSE
THE END OF THE DAY SOMEONE IS
GOING TO PAY FOR ALL OF THESE
INCREASES WE'VE ALSO GOT
INFLATION HAPPENING ON TOP
OF THIS. SO THERE ARE INCREASES
IN TOYS. I'VE SEEN SOME THINGS
LIKE ACTION FIGURES JUMP FROM
1999 TO 20 TO 99 AND NOW THEY
ARE 24,
I'VE SEEN HIGHER IN STUFF LIKE
$75 TOYS HITTING THE
$93 RANGE.
IT'S SORT OF A CRAPSHOOT BASED
ON THE INDIVIDUAL COMPANY AND
HOW THEY CAN MITIGATE THESE
COSTS BUT AT THE END OF THE DAY
WE ARE GOING TO BE PAYING MORE
FOR THIS STUFF BUT I REALLY
DON'T THINK IT'S GOING TO GET
TOO MUCH PUSHBACK FROM PARENTS
BECAUSE FOLKS ARE
KIND OF CASH FLUSH RIGHT NOW
YOU KNOW THERE'S WE HAD THE
STIMULUS CHECKS. NOW THERE'S
CHILD CREDITS COMING IN AND
STUFF. SO IF YOU HAVE TO PAY A
COUPLE
EXTRA DOLLARS. I DON'T THINK
MOM AND DAD ARE GOING TO CARE
TOO MUCH WHEN IT COMES TO
TAKING CARE OF THEIR KIDS.
>> YEAH JAMES I NEVER THOUGHT
THAT I WOULD BE DOING A STORY
WHERE WE'RE TALKING ABOUT TOYS
AND INFLATION, BUT WE KNOW IT
IS FAR REACHING AS FAR AS
IMPACT ACROSS ALL SECTORS RIGHT
NOW. WE HAVE SEEN A LOT OF
CHANGES TO CONSUMER HABITS AND
SENTIMENT THROUGHOUT THIS
PANDEMIC HOW DO YOU THINK IT IS
THAT TOY RETAILERS AND BRANDS
SPECIFICALLY OUR DATA CAME TO
CHANGES WITH CONSUMER SHOPPING
HABITS DURING THIS TIME.
>> WELL FROM THE BRAND
PERSPECTIVE WE'VE SEEN A LOT OF
GOOD IT WAS IN DIRECT TO
CONSUMER AND A FEW OF THE
COMPANIES THAT ARE REALLY
KNOCKING IT OUT OF THE PARK
ON THAT HASBRO HAS THEIR HASBRO
PULSE PROGRAM GOING ON MATTEL'S
BEEN DOING THIS MATTEL
CREATIONS THING FUN CO IS DUE
IN GIGANTIC BUSINESS SELLING
DIRECT TO CONSUMER SO WE'VE GOT
THAT SIDE OF IT AND THEN ON THE
MASS RETAIL A LOT OF
THE ORDER ONLINE PICK UP
IN-STORE OMNI-CHANNEL
FULFILLMENT TARGET REALLY DOES
A GREAT JOB WITH HOW THEY USE
THEIR STORES DISTRIBUTION
CENTERS. SO THERE'S A LOT OF
JUST MAKING IT EASIER TO GET
THINGS AND THEN I HAVE TO GIVE
IT UP TO FOR THE INDEPENDENT
TOY STORES THEY ARE A CRUCIAL
PART OF THIS BUSINESS A LOT OF
NEIGHBORHOOD TOY STORES THAT
HAVE BEEN AROUND FOR YEARS THAT
ARE PART OF THEIR COMMUNITY AND
THEY'RE GOING GRASSROOTS.
THEY'RE CONNECTING WITH
FAMILIES USING FACEBOOK LIVE
AND INSTAGRAM STORIES AND
TIKTOK WE KNOW A LEARNING
EXPRESS STORE IN BIRMINGHAM,
ALABAMA WITH
2 MILLION FOLLOWERS ON TIKTOK
AND THEY'RE BUILDING EXCITEMENT
FOR NEW TOYS
BY SHOWING THEIR DAILY
DELIVERIES AND SAYING HEY LOOK
AT THIS COOL THING. COMING GET
IT AND OF COURSE A LOT OF
THOSE FOLLOWERS. THEY'RE NOT IN
BIRMINGHAM BUT THEY'RE GOING TO
SEEK THAT OUT
WHEREVER THEY LIVE AND THAT'S
AWESOME BECAUSE IT'S ALL ABOUT
HAVING FUN AND GETTING THAT
EXCITEMENT GOING.
>> I LOVE THAT STORY I THINK
THAT'S AMAZING THAT A LOT
OF THESE SMALLER MORE
INDEPENDENT STORES ARE REACHING
CUSTOMERS IN THAT DO YOU HAVE
TO KNOW.
>> WHAT ARE SOME OF THEM MUST
HAVE HOTTEST.
>> WAYS FOR RETAILERS AND
CONSUMERS THIS HOLIDAY SEASON.
YOU DID SAY SURE EARLY.
>> I DID I WANT TO START RIGHT
OFF WITH A STOCKING STUFFER I
LOVE THIS LITTLE GUY. THIS IS
MY SQUISHY
LITTLE DUMPLING THIS IS FROM
WOW EVEN A LITTLE $15
INTERACTIVE BOY THAT LIGHTS UP
HAS SOUNDS ABOUT
50 DIFFERENT REACTIONS, THERE'S
4 DIFFERENT CHARACTERS TO
COLLECT AND I'VE HEARD RUMORS
THAT THERE'S A FEW MORE ON
THE WAY. THAT'S SOMETHING
TOTALLY AFFORDABLE ABOUT $15
MAJOR RETAILERS
HAVE IT. GOOD FOR KIDS AND FOR
ADULTS I'VE HAD THAT ONE
SITTING ON MY DESK FOR A WHILE
AND DON'T PLAN ON LETTING
THEM GO.
>> THIS HERE ANOTHER ONE
KIDS COLLECTORS.
>> TINY TV CLASSICS FROM BASIC
FUN. THESE ARE DECADES,
SPECIFIC MINUTE
YOUR TV'S I CALL THEM TV'S FOR
YOUR TOYS BECAUSE THEY'RE ABOUT
AND SCALE WITH A DOLLAR AN
ACTION FIGURE. THESE ACTUALLY
PLAY CLIPS FROM YOUR FAVORITE
TV SHOWS
AND MOVIES WITH SOUND WITH
WORKING REMOTES THIS IS BACK TO
THE FUTURE SO
THIS ISN'T 80'S TV. THEY HAVE A
RETRO BATMAN ONE WITH THE 60'S
TV THEY'VE GOT FRIENDS WITH THE
90'S TV
SOUTH PARK. THERE'S ANOTHER
WAVE COMING OUT THOSE ARE AN
EXCLUSIVE WALMART RIGHT NOW BUT
$25 GOOD FOR KIDS OR FOR
COLLECTORS GOOD
FOR GROWN-UPS AND WE CAN GO
INTO SOME OF THE STUFF THAT I
DON'T HAVE HERE IN FRONT OF ME,
POKEMON IS GIGANTIC
RIGHT NOW THE POKEMON BATTLE
ACADEMY GAME WAS NAMED GAME OF
THE YEAR
AT THAT TONY AWARDS THAT'S THE
TOY OF THE YEAR AWARDS EARLIER
THIS YEAR IT'S A BOARD GAME
BRINGS THAT THAT
CUSTOMIZABLE CARD GAME THE
TRADING CARD GAME INTO IT AND
TEACHES THE ENTIRE FAMILY HOW
TO PLAY SO NOW MOM AND DAD, THE
GRANDPARENTS, THEY CAN GET
INVOLVED IN PLAY
AND THEN SKRIPAL LOVE SCRUFF
LOVES CUTIE CUTS FROM THE FOLKS
AT MOOSE TOYS THESE ARE LITTLE
RESCUE PETS THAT ARE PLUSH
AND THEY COME WITH THAT PERTAIN
RAZOR THE KIDS CAN ACTUALLY
GROOM THEM AND THEN WHEN THE
HAIR COMES OFF
THAT SORT OF BECOMES A BED FOR
THEIR LITTLE DOG YOU CAN GET
LIKE A FRENCH YEAR A YORKIE
THOSE ARE A LOT
OF FUN SORT OF THE FINAL THING
THAT I IN OUR QUICK HIT LIST
HERE IS UP
PLAYMOBIL HAS THIS NEW DYE KNOW
RISE LINE WHICH COMBINES 2
THINGS THAT KIDS ARE LOVING
RIGHT NOW DINOSAURS ARE SUPER
HOT AGAIN AND OF COURSE KIDS
LOVE ROBOTS AND MECH SUITS AND
ALL OF THAT. WELL THIS PAIRS
THEM TOGETHER
AND I KNOW RISE LINE BASICALLY
GIANT ROBOTS FIGHTING GIANT DIE
A SOURCE IN THIS HUMANS
INVOLVED SO.
>> IT'S A LOT OF FUN STUFF TO
LOOK OUT TO OTHERS, I LOVE THAT