JEFF FIRST PRESIDENT
EVER BOW WHICH IS OWNED BY
EXPEDIA JEFF A LOT OF US HAVE
BEEN SEEING THESE
ADVERTISEMENTS FOR THE FIRST
TIME THIS YEAR WHEN DID YOU
START INVESTING HEAVILY IN
MARKETING TO RAISE BRAND
AWARENESS.
>> WE STARTED INVESTING REALLY
HEAVILY LAST SUMMER AS WE
STARTED TO SEE PENT UP DEMAND
FOR PEOPLE LOOKING FOR THE
OPPORTUNITY TO TAKE
SAFE GETAWAY BREAK FREE FROM
BEING STUCK AT HOME ALL THE
TIME DURING THE PANDEMIC AND SO
WE SAW A LOT OF PEOPLE LOOKING
FOR GREAT WHOLE HOMES THAT ARE
PERFECT FOR FAMILIES TO GET
AWAY FOR A LONG WEEKEND OR A
WEEK OR EVEN A MONTH.
AND WE WATCHED A LOT OF GREAT
TOOLS MAKE THAT POSSIBLE TO
REALLY EXCEL ABOUT HOW MANY NEW
CUSTOMERS WE'VE INTRODUCED TO A
GREAT WAY TO TRAVEL TOGETHER.
>> THE 2020 GAVE RISE TO THIS
NEW
TERM FLEX HAITIAN WOULD YOU
KIND OF ALLUDED TO THERE.
IT'S BASICALLY WHEN YOUR FAMILY
GOES
ON VACATION. BUT YOU KNOW YOU
STILL CAN WORK YOU STILL CAN
ATTEND SCHOOL AND DO IT
ALL REMOTELY POST-PANDEMIC IF
WE COULD EVER GET THERE DO YOU
EXPECT THAT THIS TREND WILL
CONTINUE.
>> ABSOLUTELY I DO
AND WE'VE SEEN FROM PEOPLE
WHOSE A COMPLEX CASE AND LAST
YEAR AN IMPLICATION IN OUR
DEFINITION IS EXTENDING A
VACATION TO GET MORE TIME
AWAY FROM WHERE YOU CAN ALSO
TAKE ADVANTAGE OF THE
FLEXIBILITY OF EITHER REMOTE
SCHOOL OR REMOTE WORK
AND OF THE PEOPLE WE'VE
SURVEYED TOOK ONE LAST YEAR TO
3RD SET THEY'RE LIT
LIKELY TO DO IT AGAIN SO WE
DEFINITELY THINK THAT'S A TREND
THAT'S HERE TO STAY AS MORE
AND MORE. JOB ENVIRONMENTS ARE
GOING TO ACCOMMODATE
FLEXIBILITY IN THE WORKPLACE
AND PEOPLE ARE STILL FEELING
WHY COULD TOP LOOKING FOR WAYS
TO TAKE A BREAK FROM THEIR
NOMINEE.
>> EXPECTING FOR THIS YEAR IN
TERMS OF OF TRAVEL ARE YOU
SEEING PEOPLE ALREADY MADE.
TRAVEL PLANS IN VACATION PLANS
FOR THE REST OF THIS YEAR.
>> DEFINITELY SO WHEN WE LOOK
BACK AT THIS TIME PERIOD.
SO THE FIRST YOU KNOW 6 OR 7
WEEKS OF 2020 VERSUS
THIS YEAR. AND MOST OF THAT
LAST YEAR WAS PRE THE REAL
PANDEMIC IMPACT
ON TRAVEL WHAT WE'RE SEEING IS
OUR TOP SUMMER DESTINATIONS ARE
ALREADY MORE THAN HALF BOOKED
FOR
THIS YEAR. AND THAT'S ABOUT 25%
AHEAD OF WHERE WE WERE LAST
YEAR. AND SO IT'S A PRETTY
DRAMATIC
INCREASE ENDING A LOT OF PEOPLE
ARE WANTING TO BE SURE THEY CAN
LOCK IN THAT PERFECT HOME TO
RECONNECT WITH FAMILY AND
LOVED ONES.
>> LET'S JUST TAKE A BREAK AND
BE SURE THEY'VE GOT ON THE WE
DO ENCOURAGE PEOPLE TO VOTE
EARLY THIS YEAR. I THINK A LOT
OF THE TOP DESTINATIONS AND
HOMES ARE KIND OF SOME LOUDER.
>> WHAT WHERE ARE PEOPLE GOING.
>> IT'S A LOT OF THE SAME
CONTINUATION THAT WE'VE SEEN
SINCE THE PANDEMIC STARTED AND
SO TYPICALLY A PREFERENCE
FOR THEM ASKED TO TRAVEL A LOT
OF DRIVE 2 OCCASIONS AND
GENERALLY PEOPLE ARE
LOOKING TO KIND OF GET INTO
NATURE AND SO THAT MAY FEEL
LIKE A FEATURE RIVER LAKE HOUSE
OR A TRIP TO THE MOUNTAINS IN
CLOSER TO NATIONAL PARKS, BUT A
LOT OF PEOPLE
ARE TRYING YOU KIND OF YOU KNOW
RECONNECT WITH SPACE AND MAKE
SURE AND DO THAT WITH THEIR
FANS WE LOVED ONES SINCE WE'VE
BEEN MISSING HIM
SO MUCH.
>> WHAT PERCENTAGE OF ARE BOTH
FOOTPRINT
IS ENDURING NATIONAL LOCATIONS
DOMESTIC HERE IN THE UNITED
STATES.
>> MORE THAN HALF OF OUR
INVENTORIES OUTSIDE THE U.S.
AND SO WE OPERATE WEBSITES ALL
OVER
THE WORLD. THIS IS A YEAR WHERE
WE EXPECT MOST OF THE TRAVEL TO
BE DOMESTIC. BUT YOU KNOW AS
PEOPLE
GET VACCINATED THEY'RE
EXPLORING THE WORLD MORE YOU
KNOW ABSOLUTELY ENCOURAGE
PEOPLE TO TAKE THAT TRIP YOU
KNOW TO YOUR THE CARIBBEAN OR
MEXICO AND GET OUT THERE AND
TRY THIS TYPE USE CASE BECAUSE
IT'S A GREAT WAY TO SEE YOU
KNOW THE DIFF PART OF THE WORLD
THAT YOU OTHERWISE MAY NOT
EXPERIENCE BUT NO TIME.
>> ALL RIGHT WELL, THESE
PICTURES ARE MAKING ME WANT TO
GO TYPE OF TRIP AS WE'VE BEEN