>> WELCOME BACK TO YOUR CHEDDAR
BROUGHT TO YOU BY ALLY THE BANK
THAT WORKS RELENTLESSLY TO MAKE
YOUR MONEY WORK
FOR YOU.
>> YES WELL ACCORDING TO THE
FORUM FOR SUSTAINABLE AND
RESPONSIBLE INVESTMENT
SUSTAINABILITY RESPONSIBILITY
AND IMPACT INVESTING OR SRI
INVESTING HAS REACHED.
IN THE US AND JOINING US NOW IS
THAT WAYNE AND VICE PRESIDENT
OF IMPACT INVESTING AT
INVEST IT. A BRIGHT IT'S GREAT
TO HAVE YOU WITH US, WE KNOW
THE MILLENNIALS CARE A LOT
ABOUT SUSTAINABILITY AND WE
SEEM THAT IMPACT INVESTMENT
STRATEGIES SO I THINK
MILLENNIALS
ARE REALLY.
>> OVER THE PAST 10 YEARS HAVE
FOCUSED ON. WHAT THEY ARE
BUYING FROM A CONSUMER
PERSPECTIVE AND IT'S STARTING
TO BLEED OVER INTO HOW THEY
LOOK AT THEIR BEST WORK.
SO SHOPPING
FOR EXAMPLE REALLY SUSTAINABLE
GROCERY STORES OR CLOTHING
LINES NOW TRANSLATES INTO
WANTING TO OWN THOSE SAME
COMPANIES IN THEIR PORTFOLIOS
AND THERE'S MORE AND MORE OF
THEM BECAUSE THAT DEMAND
IS SO I KNOW SO HOW IS THAT
SHIP CAUSE COMPANIES TO INVEST
IN MORE SUSTAINABLE BUSINESS
PRACTICES IS IT LIKE A CHICKEN
AND EGG TYPE
OF THING.
>> YEAH I THINK THAT YOU CAN IN
A THE MORE THAT THE COMPANY SEE
THAT THEIR CONSUMERS WANT
SUSTAINABILITY THE MORE THAT
THEY'RE FOCUSED CREATING THAT
SUSTAINABILITY WITHIN THEIR
BUSINESS MODEL AND THEN BE
TALKING TO THE MARKET ABOUT
THOSE INITIATIVES YOU SEE A LOT
MORE DISCLOSURE AROUND BUT WE
CALL ENVIRONMENTAL SOCIAL AND
GOVERNANCE. YES, SHE
THE CRITERIA THAT HELP IDENTIFY
COMPANIES THAT REALLY ARE
ACTING IN A SUSTAINABLE WAY AND
MEASURABLY SUSTAINABLE.
>> A PLANT BASED ON MEAN THAT
CLIMATE CHANGE THESE ARE ALL
FACTORS THAT WE TALK ABOUT MORE
AND MORE.
DID THE ESG RIGHT THE
ENVIRONMENTAL THE SOCIAL AND
THE GOVERNANCE ASPECT
OF INVESTING.
>> I THINK THAT AS THOSE TRANS
BECOME MORE POPULAR TO START TO
SEE THE HEALTH BENEFITS OF
THINGS LIKE PLANT
BASED DIET. COMPANIES THE THEY
HAVE TO SURVIVE THEY HAVE TO
ADAPT TO THE NEW TREND SAYS
THEY'RE STARTING TO
CREATE MORE PRODUCTS, THEY'RE
STARTING TO ATTRACT MORE
CONSUMERS AND FOR ANY COMPANY
HAVING MORE KING CONSUMERS AND
MORE STABLE CONSUMERS. IT'S
OBVIOUSLY BENEFICIAL
TO THEM.
>> THE BOTTOM LINE ARE SOME NEW
TRENDS THAT YOU'RE KEEPING AN
EYE OUT FOR 2020 KRISTIN
MENTION A FEW OF THEM THAT ARE
HUGE IN 2019 CERTAINLY WHEN
FACED WITH A BIG ONE.
WE ALREADY SEE LEADERS AND ALL
THOSE RIGHT NOW TALKING ABOUT
CLIMATE CHANGE CREDIT TO NUMBER
I WAS FOCUSED ON THAT AND IN
HER ADDRESS TO PARTICIPANTS
OF DOLLARS FOR SURE I THINK
CLIMATE CHANGE IS THE NUMBER
ONE TREND FOR 2020 HAS BEEN FOR
MANY YEARS BUT WE'RE STARTING
TO SEE.
>> MORE COMPANIES ALLY
AND THERE THEIR PRIORITIES WITH
WHAT WE CALL THE UN SUSTAINABLE
DEVELOPMENT GOALS WHICH ARE
TRYING TO ADDRESS CLIMATE
CHANGE AMONG OTHER THINGS SO
THINGS LIKE A SHIFT TOWARDS
RENEWABLE BIRTH OF PRODUCTION
AND USE OF SIDE USE IT WITHIN
SUPPLY CHAIN AND WE'RE ALSO
SEEING
SOME TRENDS GREEN BUILDINGS
GREEN TECHNOLOGY GREEN CARS
AND THEN I THINK ONE OF THE THE
CAUSE TRANSIT WE'RE SEEING IS
REALLY AROUND.
>> EMPOWERMENT OF WOMEN
DEPARTMENT OF MINORITIES
APARTMENT COMMUNITIES LETTING
ALL INVESTORS AND CONSUMERS
FEEL LIKE THEY HAVE
A SAY.
>> AND IN THE IN THE
ENVIRONMENT AND THEIR
COMMUNITY.
>> SO HOW DOES THAT IMPACT
COMPANY'S BOTTOM LINE.
>> YEAH, I THINK IT'S A I THINK
THAT'S MOST IMPORTANT PART THEY
SEE THIS FEAR THAT SRI OR YOU
SEE INVESTING WAS GOING TO
NEGATIVELY AFFECT THE COMPANY'S
BOTTOM LINES, BUT IT JUST
INTUITIVELY IF YOU THINK ABOUT
THE DEMOGRAPHIC SHIFT IN WHAT
CONSUMERS CARE ABOUT NOW.
IT'S ALL ABOUT GROWTH, SO IF
YOU'RE ABLE TO ATTRACT NEW
CONSUMERS BECAUSE YOU'RE
OFFERING SUSTAINABLE PRODUCTS
FOR YOUR BUSINESS MODEL
SUSTAINABLE OR YOUR BEST IN
CLASS AROUND EMPOWERMENT AND
YOU'RE GOING TO BE MORE
PROFITABLE IN THE
LONG RUN IS IT A DISADVANTAGE
TO A POTENTIAL
MILLENNIAL INVEST.
>> SIR IF DAY FOR EXAMPLE
IGNORE INVESTING BASED ON ICE
AND ROCKS AND I THINK IT HAS
TO.
>> THE FOR THE SAME REASON IF
YOUR FOCUS ON COMPANIES THAT
ARE OFFICIALLY USING RESOURCES
AND RENEWABLE RESOURCES TO ME
YOU'RE GOING TO HAVE MUCH
LONGER
TERM PROF IT AND IF YOU'RE
INVESTING IN A COMPANY THAT'S
BUSINESS MODELS OLD AND
OUTDATED THIS YEAR REALLY
RELYING ON A LOT
OF RESOURCES. HOW DO YOU TELL
THE DIFFERENCE BETWEEN WHEN A
COMPANY
SAYS SOMETHING.
>> IT MAY JUST BE SAYING IT IN
ORDER TO GARNER ATTENTION TO
SAY HEY WE ARE A COMPANY THAT
IS FOCUSED ON THE SCREENS THAN
THAT FOCUS
ON SUSTAINABILITY VERSUS SOME
OF THAT MEANINGFUL RIGHT THIS
IDEA OF GREEN WASHING IS IS
SOMETHING THAT'S
A BIG PART OF ALL WHAT PEOPLE
ARE DOING IT JUST FOR
MARKETING PURPOSE. IT IS
ABSOLUTELY GREEN WASHING HAS
BEEN BIG IN THE NEWS LATELY AND
I THINK IT'S A COUPLE WAYS, THE
BIGGEST WAYS THAT OUT YESTERDAY
TO PROVIDERS OUT THERE WHO ARE
PROVIDING MEASURABLE.
>> STATISTICS AND METRICS
ACROSS THE BOARD FOR COMPANIES.
IT I THINK IT ALLOWS INVESTMENT
MANAGERS AND
PASTORS TO COMPARE THOSE
COMPANIES ON EVERY BIT REALLY
DOUBLE METRIC AT THINGS THAT
YOU KNOW YOU CAN MEASURE FOR
EACH COMPANY AND THEN MAKE A
DECISION AND THAT'S IT BECOMES
MORE AND
MORE POPULAR THERE'S DATA
PROVIDERS ARE BECOMING BETTER
AND BETTER AND HAVING MORE
COVERAGE COV