JOINING US NOW HEIDI ZAK
CO-FOUNDER OF 3RD LOVE HEIDI
WELCOME TO
THE SHOW. HOW HAS THE INDUSTRY
CHAIN TO ENSURE LAUNCH NEARLY A
DECADE AGO.
>> I KNOW IT'S HARD TO BELIEVE
IT'S BEEN 10 YEARS,
BUT YES, YOU KNOW WHEN I
STARTED 3RD LOVE THE MAIN
OPTIONS FOR WOMEN WHERE
DEPARTMENT STORES AND
VICTORIA'S SECRET AND I REALLY
FELT THERE WAS A NEED FOR A
BRAND THAT REPRESENTED MODERN
WOMAN KNEW THAT
WAS INCLUSIVE THAT HAD DRAWS
FOR WOMEN OF ALL SIZES SHAPES
SHADES AND THAT'S WHAT WE BUILT
YOU KNOW A BRAND THAT WOMEN CAN
SEE THEMSELVES IN WITH OVER 80
BRA SIZES AND WE'VE COME A LONG
WAY THERE'S MORE WORK TO DO BUT
DEFINITELY HAVE HAVE HELPED
PUSH ITS WHOLE
INDUSTRY FORWARD.
>> 80 BRA SIZES THAT'S PRETTY
INCREDIBLE ON ITS OWN, WE KNOW
E-COMMERCE HAS SPIKED DURING
THE PANDEMIC HOW ITS 3RD LOVE
ADAPTED IN WHAT WAYS YOU HAVE
HAD TO PIVOT DURING THE
PANDEMIC IN THE LAST YEAR AND A
HALF.
>> YEAH, I KNOW WE'RE VERY
FORTUNATE, WE'RE A
100% DIRECT-TO-CONSUMER WE'RE
ALL ONLINE. SO WE ARE THE PLACE
WHERE WOMEN HAVE BEEN SHOPPING
I WOULD SAY THE BIGGEST THAT'S
REALLY BEEN AND WOMEN'S
PREFERENCES RIGHT AND WHAT HAVE
WE ALL BEEN WEARING WHILE
WORKING
FROM HOME. THAT FOCUS ON
COMFORT AND AND WHY ANALYSTS
AND LOUNGE IN THOSE ARE SOME
AREAS THAT WE'VE SEEN
NO RECENT WE LAUNCHED A LOT
MORE PRODUCTS AND SO FOR US
IT'S BEEN MORE ABOUT BEING IN
THE MINDSET OF OUR CUSTOMER OF
OUR OF THE ONE AND THAT WE
SUPPORT AND MAKING SURE WE HAVE
SOMETHING
FOR HER. IT REALLY IS FANTASTIC
ALSO ON TOP OF EVERYTHING ELSE
YOU'RE
DOING YOUR.
>> OR AN ANGEL INVESTOR, WHAT
ADVICE DO YOU HAVE FOR WOMEN
ENTREPRENEURS LOOKING TO RAISE
FUNDS AND THIS YEAR, ESPECIALLY
WHEN SO MANY OF US ARE
SUFFERING.
>> ABSOLUTELY SAME ADVICE AS
ALWAYS WHICH IS YOU KNOW LOVE
WHAT YOU'RE DOING AND THEN BE
ABLE TO SOLVE THAT DREAM.
I THINK SOMETIMES WOMEN HAVE A
HARDER TIME SELLING.
>> THE BIG THE BIG
THE BIG.
>> TENURE OUT DREAM AND THAT'S
WHAT YOU'RE SELLING WHEN YOU'RE
AT THE BEGINNING EVEN FELT
ANYTHING AND JUST STAYING
POSITIVE FUN, RACING ISN'T EASY
FOR ANYONE AT ANY MOMENT IN
TIME AND SO WHETHER WOMAN OR
MAN IT'S IT'S A IT'S A DAUNTING
PROCESS IS STAY POSITIVE AND IT
ONLY TAKES ONE YES
THAT'S RIGHT.
>> THAT'S THE LINE AND ALWAYS
GIVE IT ONLY TAKES ONE YES, IT
ONLY TAKES ONE YES, I LOVE THAT
THAT'S GREAT ADVICE. ANY
LESSONS HEIDI THAT YOU WANT TO
SHARE THAT YOU LEARNED AS A
FEMALE FOUNDER.
YEAH, I MEAN I THINK THAT THE
NETWORK TODAY IS REALLY STRONG
AND THERE'S BEEN MORE AND MORE
WOMEN WHO HAVE STARTED
COMPANIES OVER THE PAST 10
YEARS HAS MORE.
>> GROUP
SECOND SUPPORT WOMEN BUILDING
NETWORKS BETWEEN WOMEN AND ALSO
BETWEEN GENDERS AND SO TAKE
ADVANTAGE OF THAT THERE'S A LOT
THAT EXISTS THAT
CONNECTS YOU AND THERE'S A LOT
MORE PROGRAMS AND VENTURE FIRMS
THAT WANT TO SEE
WOMEN AND FOUNDERS OF COLOR AND
SO LET'S LEVERAGE THAT LET'S
USE THAT TO OUR ADVANTAGE.
>> CHRIS THAN MY COLLEAGUE AND
I WERE JUST TALKING A MOMENT
AGO WE KNOW THE PANDEMIC HAS
HAD A GREATER IMPACT ON WORKING
MOTHERS AND NO SURPRISE TO
REALLY ANY
OF US 3RD LOVE HAS A HEAVILY
FEMALE WORKFORCE AND CLIENTELE,
YOU'RE ALSO A MOTHER OF 2 SO
LOOK AT LEADERS DO TO HELP EASE
THESE BURDENS FOR OTHER
FEMALES.
>> SPECIFICALLY IT THERE,
BUT WE'VE REALLY FOCUSED ON
WELLNESS OVER THE PAST YEAR SO
DOING THINGS LIKE OBAMA STAY
FOR THE ENTIRE COMPANY WITH THE
SAME DAY OFF AND REALLY MAKING
SURE WE'RE DOING CHECKINS TO
UNDERSTAND HOW WE CAN SUPPORT
EACH INDIVIDUAL BECAUSE EACH
SITUATION IS SO SO DIFFERENT.
SO I THINK THOSE ARE SOME OF
THE MOST IMPORTANT THINGS THAT
WE'VE DONE IS IS JUST FOCUS ON
TAKING.
>> CARE OF OUR
OF OUR OF OUR WOMEN AND MAKING
SURE THAT IF THEY NEED
FLEXIBILITY THEY HAPPENED AND
WE WERE ALL JUGGLING A LOT
RIGHT NOW AS WE
WERE RESEARCHING.
>> ABSOLUTELY WE'RE ALL
JUGGLING SO MUCH RIGHT NOW AS
WE WERE RESEARCHING YOUR
COMPANY, YOUR ARE ALSO A
SUPPORTER OF THE PAID LEAVE
INITIATIVE PUT FORTH THE
CONGRESS OVER THE PAST
FEW WEEKS. HI, HOW CAN THESE
KINDS OF POLICIES HELPED KEEP
WOMEN IN THE WORKFORCE.
>> YEAH, I MEAN I WAS SHOCKED
TO SEE THAT
YOU KNOW. THE LOW STATUS OF
WOMEN WHO EVEN GET
ONE DAY OFF AFTER HAVING A
CHILD AND ANYONE OUT THERE MALE
OR FEMALE WHO IS RAISING YOUNG
BABY AND HAVE A NEWBORN KNOWS
HOW STRESSFUL IT IS ON
YOUR HOUSEHOLD, HOW EMOTIONALLY
AND PHYSICALLY TRAINING IT IS
AND IN MY MIND THIS IS JUST YOU
KNOW A A BASE THAT WE HAVE
TO OFFER TO EVERYONE AT
3RD LOVE. WE HAVE SOME SALARIED
AND HOURLY HOURLY EMPLOYEES WE
ALL OFF WE OFFER THE SAME
BENEFITS TO BOTH EVERYONE GETS
4 MONTHS OF PAID LEAVE AFTER
HAVING A
CHILD AND.
>> WE NEED TO START SOMEWHERE
AS A COUNTRY TO SUPPORT WOMEN
IN TO SUPPORT FAMILIES AND TO
SUPPORT THE ECONOMY AND THIS
IS IMPORTANT AND YOU KNOW WOMEN
WERE COMING BACK INTO THE
WORKFORCE AFTER THEY LEAVE SO
YOU KNOW THESE THINGS THESE
KIND OF POLICIES
ARE IN IDEALLY IMPORTANT I
BELIEVE TO THE HEALTH OF OUR
COUNTRY AT LARGE LET'S
TALK ABOUT.
>> MOVING FORWARD WHAT'S IN
STORE FOR 3RD LOVE IN 2021 90,
WHAT'S NEXT.
>> LOTS OF NEW NEST. WE JUST
LAUNCHED A NEW CAMPAIGN A FUNNY
CAMPAIGN CALLED YOUR BOOTS
DESERVE THEIR LOVE ON
YOU TOO. WE HAVE LOTS OF NEW
PRODUCTS AND WE ARE IN THE
FITTING ROOM THAT JUST LAUNCHED
WHICH HAS 3 D ANIMATION THAT
HELPS YOU FIND YOUR SIZE SO
WE'LL CONTINUE TO SEE A