THE LOCKER ROOM.
>> NO DOUBT VERY EXPENSIVE
THING
FOR IT TO SAY IT DID GET TO SEE
THAT AS YOURSELF ENOUGH.
THANK YOU SO MUCH, THANKS ASIA.
>> SO THE GEARS IN THE RISE OF
INSTAGRAM ON A
FERTILITY AND AND SAYS THERE'S
BEEN NO SHORTAGE OF TRENDS AND
MOMENTS THAT TRANSFORMS
PARENTHOOD IN THE LAST 10
YEARS, YOU'RE TIMES PARENTING
OFFERS AND SUPPORT TO NEW
PARENTS AND TOOK A LOOK BACK AT
THINGS THAT CHANGE THE INDUSTRY
IN A
PACKAGE CALLED THE DECADE IN
PARENTING HE DISCUSSES JESSICA
GROSS MEET EDITOR OF NEW YORK
TIMES PARENTING JESSICA GREAT
TO HAVE YOU HERE WITH US TODAY.
HAS CHANGED OBVIOUSLY IN THE
LAST 10 YEARS BUT HOW.
A CHANGE IN THE AGE OF SOCIAL
MEDIA.
>> THANKS SO MUCH FOR ME AND
THE BIGGEST SHIFT IS THE ARMY
PRESENCE OF OUR TABLETS AND OUR
PHONES AND A HALF AND SO.
CHANGES BOTH OUR FEELINGS ABOUT
THE WAY WE PARENT.
JUDGMENT WE
POTENTIALLY FEEL AND SO A LARGE
NATIONAL SURVEY CONDUCTED BY
THE NONPROFIT YEAR TO TREAT
THAN THAT 90% OF MOMS AND 85%
OF DADS REPORTED FEELING JUDGED
AND JUST
UNDER HALF OF THEM SAID THEY
FELT JUDGED ON THE TIME ARE
NEARLY ALL THE TIME SO I THINK
THE MOTHERS IN PARTICULAR.
>> LOOKING AT INSTAGRAM THEY'RE
SEEING.
AND BY OTHER PEOPLE IN COMMENTS
AND MAYBE NOT FEELING SO GREAT
ABOUT THEMSELVES ARE COMPARING
THEMSELVES TO OTHERS IN THERE.
BEST MOST KERRY DID MOMENTS AND
FEELING DON'T QUITE
MEASURE UP.
>> ONE OF THE THINGS THAT'S
BEEN REALLY FASTING OVER TIME
HAS BEEN YOU KNOW WE'VE SEEN A
LOT OF THESE MOMMY BLOGGERS
JUST START THESE REALLY SCRAPPY
MOMMY BLOGS BUT HOW THAT'S THE
SORT OF EVOLVED TO NOW HAVING
THESE MULTI-PLATFORM
PERSONAL BRANDS, THEIR SOCIAL
INFLUENCERS AND SO MUCH MORE SO
JUST TALK ABOUT THE EVOLUTION
FROM THAT THAT'S PRETTY
IMPRESSIVE.
>> IN THE EARLY
20 TIMES YOU AND MOM BLOGGERS
LIKE HEATHER ARMSTRONG OFF AND
IT'S DEUCE REALLY PRESENTING
I'M BY NASH FAIRLY REALISTIC.
LOOK AT WHAT MOTHERHOOD WAS IN
ITS HIGHS AND LOWS AND AS THE
DECADE.
OTHER WOMEN
LIKE HER ARMSTRONG WHO WERE
SUCCESSFUL JUST HAVEN'T
WEBSITES WHERE THEY WERE
PRIMARILY WRITING.
SHIFTED OVER TO NOT JUST HAVING
THEIR WEB SITE SPONSORED
BUT ALSO BEING ON INSTAGRAM AND
USING INSTAGRAM HAS A PLATFORM
PRIMARILY.
TO TELL STORIES
BUT ALSO TO SELL A LARGE RANGE
OF PRAYER BACKS OFF AND
THOSE BLACK TIE ME TO USE AT
WHERE SO YOU THINK IT'S FOR.
>> SO AND THAT'S
STILL TRUE.
>> WHERE WE ARE TODAY AND THE
WRITER OF THAT THESE PACKAGES
ARE MARTIN AND DID A REALLY
GREAT THAT SHOWING THAT SHIFT
OVER TIME AND NOW WE'RE IN A
MOMENT WHERE THERE'S EVEN
SOMETHING CALLED THE PERFECTLY
IMPERFECT MOM WHO IS
ALLEGEDLY SHOWING NOT
UNVARNISHED LOOK AT MOTHERHOOD
THAT IN FACT IS DOING IT IN
THIS MANICURED AND CURIA
AND WAY.
>> IT'S SO IT STILL DOESN'T
FEEL QUITE NATURAL AND REAL IT
STILL LOOKS A BEAUTIFUL LEAD TO
SHOVEL SAID THAT WHERE WE
ARE NOW.
>> KIND OF ON THE OTHER SIDE
THOUGH HAVING THESE MOMS HAVE
THESE BRANDS ALSO ALLOWS MORE
CONVERSATION AROUND
BREASTFEEDING POST PARTUM
DEPRESSION MAY BE
MORE TRANSPARENCY ABOUT THE
LESS FUN SIDE.
I GUESS OF OF A PREGNANCY AND
HAVING KIDS HOW IS THAT
CONVERSATION KIND OF CHANGE ON
THOSE PREVIOUSLY TABOO TOPIC.
>> HAS BEEN CELEBRITIES REALLY
OPENING UP OF ABOUT. THINGS
LIKE THIS CAME TO PASS
AND BUT ALSO SEVERE MORNING
SICKNESS I MEAN DOES KATE
MIDDLETON AND
AMY SCHUMER REALLY TALK A LOT
ABOUT HYPEREMESIS WHICH
IS JUST YOU'RE THROWING UP 24
7. IT IS NOT AN.
>> AND SO THERE'S JUST BEEN A
LOT MORE SPACE TO TALK ABOUT
THOSE THINGS AND I AND ALSO TO
CONNECT
ABOUT THOSE.
>> I MEAN IT'S VERY EASY TO
TALK ABOUT THE DOWNSIDES OF
SOCIAL MEDIA, THE IEDS ARE
THOSE FEELING THAT
CONNECTEDNESS AND COMMUNITY AND
THERE'S SO MANY THIS TO
FACEBOOK GROUPS THAT YOU CAN
GIANT THAT
CAN JUST SPEAK TO AN ARRAY OF
ISSUES WHERE PEOPLE ARE
REALLY TALKING IN A CLOSET AND
THAT WAY AND EVERYTHING THAT'S
GOING ON WITH THEM AND THAT'S
BEEN A REALLY POSITIVE
DEVELOPMENT FOR THE PAST 10
YEARS ONE OF THE OTHER
INTERESTING THING IS THIS.
>> SWITCH OR MOST TRANSITION TO
THESE VERY ANCIENT BABY NAMES
LIKE THE BLOCK PEOPLE ARE
NAMING THEIR KIDS. OUR
LOW END LANNY AND GOT US AND
GOT US NAMES AND ALL THESE
OTHER THINGS OUT THERE WHAT DO
YOU THINK DROVE THAT SHIP.
>> AND OUR GREAT SOURCE OF
INSPIRATION FOR BAIT IN AM SO I
ALWAYS JOKE.
MY KIDS PRESCHOOL SOUNDS LIKE
THE NURSING HOME LIKE A IT'S A
LOT OF RUBY AND MATH.
LET ME NAMES I THINK
THAT IS AND BUT IT ALSO CAN
FEEL NEW AGAIN BECAUSE THEY
HAVE BEEN NAMED THAT HAVE BEEN
POPULAR FOR A WHILE AND IN
TERMS OF GODS AND GODDESSES AS
SKILLS AND NEW AND FRESH AND
ALSO ALL WHO WOULDN'T WANT TO.
>> IT'S A VERY CHILL, LET'S
TALK A LITTLE BIT ABOUT
FERTILITY WE'RE SEEING WOMEN
OFTEN DELAYING HAVING
A BABY MORE AND MORE AND MORE
ADVANCEMENTS IN FERTILITY
OPTIONS HOW HAS THAT CHANGED IN
THE LAST DECADE.
>> MARKETABLE AND YOU KNOW A
LOT OF FOLKS WHO WERE
PREVIOUSLY HE EITHER IN FOR A
DOLLAR
HAD TO GO TO GREAT LENGTHS TO
HAVE CHILDREN THAT IS A BIT
EASIER. IT IS STILL EXTREMELY
EXPENSIVE AND OFTEN NOT COVERED
BY INSURANCE.
ADVANCE OVER THE PAST 10 YEARS
IS THAT A PRETTY THING IS NO
LONGER CONSIDERED ACTS AND THEN
TELL ANOTHER ONE IS THAT MAN
YOU HAVE PREVIOUSLY CONSIDERED
PUT AN END
AND ALL HAVE A LOT MORE OPTIONS
IN TERMS OF MEDICAL PROCEDURES
THAT CAN GET THERE. HARVESTED
AND AND WE ALSO UNDERSTAND HOW
LIFESTYLE EXPERT IN LIBYA, LOT.
OF YOU'RE GETTING BETTER
SLEEPING LESS STRESS CAN LEAD
TO BETTER
FOR IT A T AND THAT THOSE ARE
THE STUDIES ARE STILL
OBSERVATION A WE DON'T HAVE ALL
THE INFORMATION ABOUT THE NET
THAT WE ARE THERE ARE SOME
SIGNS.
IF ACCURATE TO LIVE POSITIVELY
BY READING OUT.
>> I
JUST GOT ON WITH THE NEXT
DECADE IS GOING TO LOOK AS MORE
MILLENNIALS START TO HAVE MORE
CHILDREN IN GEN Y START AGAINST
THE I'M SORRY START TO HAVE
MORE BABIES
AS WELL, HOW DO YOU THINK THE
NEXT 10 YEARS WILL LOOK WHEN IT
COMES TO THIS SPACE.
>> I THINK THAT THERE'S GOING
TO BE 2 BIG THINGS AND WHEN
SAYING THAT WE'RE SEEING
ALREADY IS THE BACK TO STUDENT
LOAN DEBT, PARENTING.
AND SHELL BIRD AND THAT A LOT
OF FOLKS AROUND EXPERIENCE
SAYING IS ONLY GOING.
>> TO GET MORE INTENSE AND
EXTREME. THAT'S A BIT OF A
BUMMER.
>> I THINK I'M.
>> GOING TO CONTINUE
TO INCREASE AND ALLOW MORE
PEOPLE FROM MORE DIFFERENT
WALKS OF LIFE TO HAVE CHILDREN
WHICH IS BUT ANOTHER THING
ABOUT THE TECHNOLOGY TO
TECHNOLOGICAL ADVANCES.
PARENTS TO BE MORE CONNECTED TO
THEIR YOUNG CHILDREN.
PASSIONS REALLY JUST STARTING
TO LOOK YOU KNOW WHETHER IT'S
ME BEING ABLE TO VIDEO AND ARE
YOUR KIDS 24 7 AND OR AND BEING
ABLE TO.
SIR GPS TRACKERS WHEN THEY'RE
STARTING TO WALK TO WELL I
THINK WE'RE ONLY SEEING THE
BEGINNING.
SO THE STREETS OF AND THEN I
THINK THAT ALL