HELLO HELLO, EVERYONE LOOKING
AT YOUR TUESDAY EDITION OF
BETWEEN BELLS NEXT GUEST IS
MAKING SURE YOU ALL.
>>WE DRINK WHAT YOU NEED ONLY
WHAT YOU NEED IN OFFICE BEGAN
100% PLANT BASED PROTEIN DRINKS
NOW THE BRAND OFFERS MEALS IN A
BOTTLE. HE WAS MOORE'S MARKLE
AVIARY CHIEF MARKETING OFFICER
AND GENERAL MANAGER OF A CAR.
MARK THANK YOU SO MUCH FOR
JOINING US HERE TODAY. WHY THIS
MEAL REPLACEMENT SHAKES VISITED
BY THE DECISION.
>>SO THERE'S A LOT MORE
CONSUMERS CONSUMING LESS THEN 3
MEALS A DAY, THE TYPICAL 3 MEAL
A DAY AND THEY'RE LOOKING FOR
MORE OPTIONS THROUGHOUT THE
DAY. SO WE DECIDE TO CREATE A
NEW REPLACEMENT OPTION BECAUSE
ON THE MARKET TODAY, THERE'S
NOT A MEAL REPLACEMENT, THAT'S
CLEAN AND PROVIDE YOU WITH ALL
THE FEEL YOU NEED. SO WE WANT
TO BE COMPLETELY TRANSPARENT
DELIVER OUR MESSAGE CONTINUE
DELIVERING HER MESSAGE OF TRUTH
AND TRANSPARENCY THROUGH MEAL
AND A BOTTLE SO THIS DELIVERS
20 GRAMS PROTEIN, 300 CALORIES,
23 VITAMINS AND MINERALS THAT
DELIVER 20% OF YOUR DAILY VALUE
WHILE
BEING TOPPING OUR COUNTRY.
>>AND WHO'S REALLY MUCH.
THE TARGET AUDIENCE FOR
SOMETHING LIKE THAT SAYS
THEY'RE JUST MILLENNIALS
OBSESSED WITH CLEAN EATING IS
THAT PEOPLE IN THE GAO IS
PEOPLE LIKE ME WHO CAN NEVER
DECIDE WHAT THEY WANT TO EAT
LUNCH, UH OH THIS IS GREAT JUST
THAT
MY BACKPACK, YEAH, I MEAN.
>>LOOK AT OUR OUR BULL'S EYE AS
THE CONSUMER, BUT THE WAY THAT
WE BUILD THE BRAND WE ACTUALLY
THINK THE ARMED A PARTICULAR
DEMOGRAPHIC COHORT THAT WE
THINK ABOUT A LIFESTYLE AND
ATTITUDE.
A DEMAND MOMENT, SO WE'RE
LOOKING FOR CONSUMERS THAT ARE
LOOKING TO CLEAN UP THEIR DIET.
THAT
ARE CONSTANTLY ON THE GO
LOOKING FOR CLEAN OPTIONS.
>>SINCE THIS IS ONLY WHAT YOU
NEED THEN THERE'S OBVIOUSLY A
BUNCH OF INGREDIENTS THAT YOU
DON'T NEED THAT ARE NOT IN HERE
WERE SOME INGREDIENTS THAT WE
AS CONSUMERS SHOULD BE LOOKING
FOR IN OTHER PRODUCTS THAT
MIGHT BE CONCERNING THAT US OF
DECIDED YOU KNOW OR ACTION NOT
GOING TO
HAVE THIS IN OUR MEAL
REPLACEMENTS.
>>YES, I WOULD SAY ESPECIALLY
IN THE NUTRITION CATEGORY YOU
GET YOUR ARTIFICIAL SWEETENERS
OR SUGAR ALCOHOLS LIKE IN
RICHER TALL OR SUCRALOSE WE
AVOID THAT RIGHT THAT CAUSES G
I DISTRESS SOMETHING YOU DON'T
KNOW WANT IF
YOU'RE ACTIVE OR ABOUT TO WORK
OUT. BUT I ALSO LOOK AT IT
BEYOND JUST LIKE A SPECIFIC
INGREDIENT LIKE A VILLAIN
INGREDIENT I LOOK AT IT IN
TERMS OF FOR EXAMPLE CORE POWER
RIGHT A LEGACY COMPETITOR IN
THIS MARKET PLACE THEY HAVE 26
GRAMS OF SUGAR NUTRITION SHAKE
IS THAT HEALTHY OR IS IT NOT
RIGHT. IT'S VERY CONFUSING SO
WE'RE TRYING
TO CLEAN UP THAT CONFUSION.
I GO BY DELIVERING JUST WHAT
YOUR BODY REALLY REQUIRES FOR
THIS OCCASION. SO FOR EXAMPLE
WE HAVE 5 GRAMS OF ORGANIC CANE
SUGAR IN US.
FROM A SOURCE IN PERSPECTIVE,
WE HAVE PEA PROTEIN PUMPKIN
SEED FLAXSEED TO DELIVER
COMPLETE SOURCE OF AMINO ACIDS
WHICH IS IMPORTANT
SO YOUR BODY CAN HAVE ALL THE
ESSENTIAL AMINO ACIDS THAT
NEEDS TO
CONTINUE DEVELOPING HEALTHY.
RESOURCE WITH THE CRITERIA OF
MAKING SURE THAT WE DO NOT HAVE
ANY OF THE TOP OF OUR GENES IN
OUR PRODUCTS THAT WE TEST OUR
PRODUCTS BEFORE MANUFACTURING.
WE TEST OUR FINAL PRODUCTS
AFTER MANUFACTURING BY 2
INDEPENDENT 3RD PARTIES TO
VALIDATE THAT ARE FREE OF THE
TOP IT OUT AND SEND THAT A LOT
OF THESE OTHER SHAKE MAKERS AT
ALL THAT SUGAR TO
MAKE IT TASTE BETTER AND MAYBE
MASS.
>>THE CASE OF OTHER INGREDIENTS
HOW DO YOU MAKE SURE ACTUALLY
TASTE GOOD AND ONLY HAVE MY
GRANDDAUGHTER, REAL SUGAR IN
IT. LOOK THOSE PRODUCTS WERE
CREATED 10 TO 20 YEARS AGO
RIGHT IN A DIFFERENT WORLD
BEFORE TO TECHNOLOGY HAS
EVOLVE TO WHERE IT IS TODAY.
SO THERE ARE NEW ADVANCES AND
AND JUST FORMULATION SYSTEMS TO
BE UP TO THE LIVER THAT TASTE
CRITERIA IN A WAY THAT STILL
DELIVERS A QUEEN MESSAGE WITH
TRUTH AND TRANSPARENCY. SO WITH
OWEN FOR EXAMPLE, WE HAVE A 45%
BRAND REPEAT ON OUR TOP SKEW
RIGHT THAT'S INCREDIBLE THAT'S
HOW WE KNOW THAT WE'RE
DELIVERING
AND THAT HIS MESSAGE.
>>I DO FOR THE MONTH OF AUGUST
YOU GUYS TEAMED UP WITH CROHN'S
AND COLITIS IS THE CROSS
COLLIDE US FOUNDATION ACTUALLY
DON'T EVEN A 100% OF THE
PROCEEDS. FROM THE MONTH OF
AUGUST TO THOSE FOUNDATIONS.
WHY IS IT IMPORTANT FOR US
GOING TAYLOR AND TIE YOURSELF
TO SOMETHING
LIKE THAT ESPECIALLY SOMETHING
THAT KIND OF GETS MILLENNIALS
INTO A GOOD
KIND OF STORY THAT YOU GUYS ARE
PART OF.
>>LOOK IT'S ACTUALLY A MISSION
THAT'S LIKE DEEPLY EMBEDDED IN
WHO WE ARE ABOUT 35% OF AMERICA
STRUGGLES WITH A FOOD ALLERGY.
THAT'S SIGNIFICANT, ESPECIALLY
WHEN YOU MULTIPLY BY THE NUMBER
OF PEOPLE IN A PARTICULAR
HOUSEHOLD THAT ALSO HAVE TO
MANAGE A PARTICULAR INDIVIDUALS
FOOD ALLERGY. MY SON HAS A
PEANUT ALLERGY ON UPPING
PEANUTS INTO THE HOUSE. SO THAT
NUMBERS MASSIVE A JOB, IT'S A
110 MILLION AMERICANS HAVE TO
START WITH FOOD ALLERGIES.
WHEN IT COMES TO CROHN'S
CLYDESIDE YES. NUTRITION
OFFERINGS ARE VERY DIFFICULT TO
COME BY, ESPECIALLY CLEAN
NUTRITION OFFERINGS ARE GOING
TO PREVENT THE ONSET OF THE
CONDITION.
SO WE WANTED ADVANCE OUR
MISSION AND VANCE OR CAUSE AND
IN TERMS OF
DELIVERING TRUTH AND
TRANSPARENCY IN EVERYTHING WE
DO BY PARTNERING WITH AN
ORGANIZATION THAT WE YOU KNOW
WANT TO SUPPORT AND GET BEHIND
AND HELP ADVANCE THE MISSION.
SO CHRIS THE CLOUDS FOR
EXAMPLE, HAVING A LO 5 MAP DIED
IS CRITICAL TO HELPING TO EASE
THE DISCOMFORT THAT COMES WITH
THAT OUR PRODUCT IS LOW 5 MATT
CERTIFIED. SO WE PARTNERED WITH
THEM BECAUSE OUR PRODUCT WAS
DESIGNED WITH THEM IN MIND AND
OUR MISSION THE DNA OF OUR
ORGANIZATION IS
IS THAT.
>>AS SOMEONE WITH A NUT ALLERGY
I CAN SAY I GREW UP IN A
HOUSEHOLD THAT WAS NOT FREE
BECAUSE I THINK IT IS MUCH
HARDER BACK THEN I WAS GOING ON
RIGHT IS THAT THERE'S SO MUCH
MORE AWARENESS ABOUT FOOD
ALLERGIES. SO HOW DO YOU THINK
THAT AWARENESS AND EDUCATION
HAS CHANGED AND HOW DO YOU KIND
OF
GATHER INTEL FOR CONSUMERS A
STEP, WHAT FOODS THEY DO WANT
TO POINT OUT IT'S JUST NOT NOT
NECESSARILY JUST ALLERGIES BUT
WHAT KINDS OF PRODUCTS THEY
WANT TO ADD.
>>WHEN THE ALLERGY FRONT WE
PARTNER WITH FAIR SO WE'RE
STRATEGIC PARTNER THEY'RE ONLY
STRATEGIC PARTNER IN THE US AND
THEY'RE THE LARGEST NONPROFIT
DEDICATED TO FOOD ALLERGY
RESEARCH AND EDUCATION. THEY
SET GUIDELINES FOR WHAT
ALLERGIES. ARE THE TOP ONES IN
THE U S SO FOR US.
WE SPECIFICALLY LOOK TO AVOID
THE TOPPING OUR GENES BECAUSE
THAT MAKES UP THE LARGEST
PERCENTAGE OF OF INDIVIDUAL
STRUGGLING WITH OUT OF THIS.
BUT IN REGARDS NOT FOR EXAMPLE
JUST GETTING FEEDBACK FROM OUR
CONSUMERS MEAN WE ARE INDEED OR
INTO COMPANY.
SO WE ARE HAVE A SIGNIFICANT
HURT CONSUMER BUSINESS AND
E-COMMERCE BUSINESS AND WE'RE
CONSTANTLY GOING TO CONSUMERS,
ASKING THEM QUESTIONS GETTING
FEEDBACK FROM THEM ARE WHAT
THEY'RE LOOKING FOR NOT JUST IN
OUR PRODUCTS, BUT THE ARMED SO
AS WE THINK ABOUT INNOVATION
PIPELINE.
>>RIGHT'S RIGHT NOW YOU GOT
SHANKS YOU'VE GOT PROTEIN
POWDER, YOU'VE GOT BARS OUT
THERE IS THERE ONE AREA THAT WE
MIGHT
SEE YOU GUYS TREAD INTO NEXT.
>>SO WE ARE DEFINITELY MOVING
TOWARD A BEVERAGE FIRST COMPANY
JUST LAUNCHED FOR BACK TO
SCHOOL OR COSTCO AND THE
NORTHEAST REGION COMING OUT
LATER THIS MONTH BUT IN LA
MIDWEST IN THE SOUTHEAST,
NUTRITIONAL DRINK FOR KIDS.
SO IT'S TAKING THE QUEEN
MESSAGE AND THE TRANSPARENCY
AND THE LABEL OF OWEN AND
PUTTING IN A KIDS NUTRITION
DRINK. FORMAT
THAT REPLACES DAIRY SO IT'S
DELIVERING GRAMS OF PROTEIN LOW
IN S