>> ONE THERE'S SUPER FOOD HAS
GONE PUBLIC TRADING UNDER THE
TICKER.
>> L FROM THE NEW YORK
STOCK EXCHANGE. THE COMPANY IS
A PLANT BASED FUNCTIONAL FOODS
COMPANY FOUNDED BY BIG WAVE
SURFER
LAIRD HAMILTON AND SURFING
PARTNER PAUL HODGE THERE'S
SUPER FOOD PRICED ITS IPO $22 A
SHARE LATE TUESDAY
SURGED AT THE START OF TODAY'S
SESSION BEGINNING TRADING AT
OVER $33
A SHARE. LET'S SEE HOW THE
STOCK IS DOING IN ITS WALL
STREET DEBUT AS YOU CAN SEE
SHARES OF
LAIRD SUPERFOOD WHO ARE TRADING
AT ABOUT $39.60
RIGHT NOW. ALL RIGHT AND
JOINING US NOW ARE THE
CO-FOUNDERS OF WHERE SUPER FOOD
LAIRD HAMILTON AND PAUL HODGE
GOOD TO HAVE YOU BOTH HERE
WITH US US TODAY, LET'S DIVE IN
AND CONGRATULATIONS ON THIS
MAJOR MILESTONE EVENT FOR YOU
IN
THE COMPANY. THIS HAS BEEN A
BUSY SEASON FOR IPOS IS YOUR
COMPANY LOOKING TO RIDE THE
RECENT MOMENTUM OR DID YOU
DECIDE TO GO PUBLIC BUT FOR
DIFFERENT REASONS. PAUL WE'LL
START WITH YOU THERE WELL
REALLY FOR.
>> YEAH I REALLY DIFFERENT YOU
KNOW WITH TIMING MIGHT BE GOOD.
WE OF COURSE AND NO DOUBT WHEN
WE START
THE PROCESS. BUT REALLY YOU
KNOW A LOT OF PEOPLE ASK ME WHY
YOU'RE TAKING A COMPANY PUBLIC
NOW AND WHY HAS YOUR
RELATIVELY SMALLER AND YOU KNOW
THE ANSWERS IN THE PRIVATE
MARKETS KNOW WE WE DID TALK
WITH A LOT OF PRIVATE, YOU KNOW
FINANCE OPTIONS, LOT OF THE
SEASON. THE MESSAGE IS PRETTY
SIMILAR. YOU KNOW FOCUS ON ONE
PRODUCT AND LET'S BUILD THAT UP
AND WE DO HAVE A SHELF LIFE AND
THE INVESTMENT MAYBE WE CAN
SELL APPEARS ON M A ACTIVITY
GOING ON AND FOR US, YOU KNOW
WE'RE REALLY BUILD THIS FOR THE
LONG AND WE'RE BUILDING A BRAND
PLATFORM. YOU KNOW WE
ANTICIPATE BEING ON MANY AISLES
OF GROCERY STORES, A LOT OF
DIFFERENT PRODUCTS AND WE WE
SEE OPPORTUNITY COME WHEN THE
NEXT BIG FOOD BRAND PLATFORMS
COMING FROM A NATIVE. A NATIVE
A PLACE
OF NATURAL SO WE JUST THOUGHT
THE PUBLIC MARKETS ARE REALLY
THE RIGHT OPPORTUNITY THAT
YOU KNOW WE'RE WE'RE EXCITED
ABOUT THE OPPORTUNITY AND YOU
KNOW SO FAR SEEMS TO BE PRETTY
LARGE CITY.
>> AND SO WAS THE SHOWS.
YEAH GO AHEAD.
>> THE RESPONSE THAT WE'VE HAD
IN THIS AND THAT AND SOME OF
THE SUCCESS THAT WE'VE SEEN IS
IT IS REALLY A REFLECTION OF
THE DAY WHAT PAUL SAID THAT WE
BELIEVE THAT THE
MARK IS A PLACE TO BUILD THE
PLAN THE BRAND PLATFORM AND
REALLY AND
YOU KNOW BRING THIS IDEA ALL
THE WAY TO FRUITION.
>> SO GIVE US THE MISSION OF
LAIRD SUPER FOOD AND HOW DOES
THE AUTHENTICITY OF THE BRAND
SEPARATE YOU FROM SOME OF THE
OTHER CAR EDITOR'S THAT ARE IN
THE SAME MARKET.
I THINK ABOUT IMPOSSIBLE FOODS
OR BEYOND MEAT'S MOST NOTABLY.
>> WELL I CAN'T REALLY TALK TO
THE COMPETITORS OFTEN TO SEE IF
I CAN SAY THIS COMPANY IS 100%
AUTHENTIC. YOU KNOW LET
INTRODUCED ME TO A PRODUCT USE
IF YOU DON'T SELL FOR SURFING
FOR DECADES. I FELT THE EFFECTS
OF THE PRODUCT AND CAME BACK
AND IT'S LIKE TAYLOR, WHAT YOU
PUT IN MY COFFEE WHERE WHERE IN
YOU KNOW WHERE GABBY BOTH
EXPLAIN EITHER DIDN'T RISHON
PHILOSOPHIES OF THE REALLY TIP
OF THE SPEAR AND HEALTH
AND WELLNESS AND WE DECIDED
THAT TIMING OF THIS IS
SOMETHING THE WORLD COULD
REALLY USE
WE YOU KNOW WE WE GOT WE GOT TO
SO THERE REALLY ISN'T ANYTHING
MORE AUTHENTIC THAN HOW THIS
COMPANY STARTED.
>> AND YOU
KNOW OUR.
>> OUR PROMISE TO CUSTOMERS IS
NO MATTER WHAT WE'RE GOING TO
STICK TO THE VALUES AND
THE AUTHENTICITY.
>> THAT BROUGHT THE COMPANY
HERE NOT QUITE FRANKLY WHY
WE'RE GOING PUBLIC. SO THAT WE
CAN BE IN CONTROL OF OUR OWN
DESTINY, WE'RE NOT GOING TO BE
TIED TO WE'RE NOT BE FORCED TO
SELL
THE COMPANY. WE'RE GOING TO WE
HAVE THE OPPORTUNITY NOW TO
BUILD THIS FOR THE
ABSOLUTE WRONG. WAREHOUSE THIS
NAME ON IT YOU KNOW WE SEE
GREAT GROWTH FOR DECADES
TO COME.
>> AND THE AND OUR PRODUCTS ARE
I MEAN WHEN YOU LOOK THESE ARE
PRODUCTS THAT.
>> WE THAT WE WE'VE BEEN USING
THESE INGREDIENTS WE'VE
BEEN IN.
>> CLOSE TO 4 YEARS. SO THERE'S
AN AUTHENTIC NUS TO THE TO THE
PRODUCTS THEMSELVES, YOU
KNOW WE JUST THE TRANSPARENCY
OF
THE INGREDIENTS. AND THE
FUNCTIONALITY OF IT THAT WE'RE
TRYING TO MAKE EVERYTHING
AFFORDABLE BECAUSE WE WANT
TO GET TOP
LEVEL INGREDIENT INTO THAT YOU
KNOW INTO INTO THE MASS MARKET
AND GET PEOPLE THINGS THAT THEY
NEED LIKE MAN ROLLS IN AND
OTHER OTHER QUALITY
INGREDIENTS.
>> I THINK ABOUT YOU KNOW SOME
OF THE BROADER MARKET AND THE
CHALLENGES, ESPECIALLY AMID THE
COVID-19 PANDEMIC WOULD LOVE
TO HEAR HOW YOU'VE NAVIGATED
KIND
OF BE TIME PERIOD THAT WE FIND
OURSELVES IN AS RESTAURANTS AND
THE CAPACITY. THEY'RE FOR SOME
OF YOUR COMPETITORS THEY HAVE
BEEN HEAVILY
INTO THAT. BUT NOW ALL OF THE
FOCUS SEEMS TO BE ON RETAIL AND
THE PARTNERSHIPS THAT CAN HELP
YOU GET INTO HOMES AT THIS
POINT IN TIME.
>> YES, SO YOU
KNOW WHAT SENSING THAT THIS
COMPANY IS WE REALLY BUILT THIS
ON MY
CHANNEL APPROACH SO WE STARTED
ONLINE THAT WAS OUR OUR FIRST
YEARS OF BUSINESS AND WE'RE NOW
YOU KNOW TAKING YOUR PRODUCTS
OUT TO THE RETAIL ENVIRONMENT.
WE DO HAVE A FOOD SERVICE
ELEMENT
AS WELL. WE REALLY LOVE THE
ONLINE PLATFORM. IT'S A GREAT
PLACE FOR PEOPLE TO COME
FORWARD AND REALLY
EDUCATE PEOPLE ABOUT HER IN OUR
FULL DAILY RITUAL PRODUCTS IN
OUR MORNING
TONIGHT PROCESS GIVES US A
DIRECT CUSTOMER CONNECTION
GIVES FEEDBACK ON PRODUCTS AND
THINGS ARE
LOOKING FOR. SO YOU KNOW DURING
YOU KNOW HAVING ON THE CHANNEL
OPPORTUNITY. WE DID SEE A BIG
SHIFT TO THE
ONLINE BUSINESSES I KNOW DURING
THAT TIME REALLY THE GOAL HERE
AT THE END THE DAY YOU KNOW,
LET'S GET BACK TO THE MISSION
STATEMENT THE MISSION IS CREATE
A PLANT
BASED PRODUCTS, THEY'RE BETTER
FOR YOU AND DELICIOUS THEY HAVE
THE TASTE REALLY GOOD THAT'S
REALLY IMPORTANT BECAUSE PEOPLE
WANT EVERY
DAY OTHERWISE. BUT WE WANT TO
MAKE IT AFFORDABLE AND
AVAILABLE TO ALL SO BY SELF
MANUFACTURING BY GOING STRAIGHT
TO THE FARMS MUCH WE CAN TO GET
THE INGREDIENTS SO WE CAN
MONITOR QUALITY. ALSO ENABLES
US TO GET THESE REALLY HIGH
QUALITY INGREDIENTS. I'M TRYING
TO GET HIM OUT A MASS MARKET
PRICES FOR THE FOR THE THAT
BROUGHT US, YOU KNOW POSSIBLE
AUDIENCE. OKAY SO HELP US
UNDERSTAND THE
NEXT STEP.
>> POST IPO WHERE DOES THE
ATTENTION SHIFT TOWARDS IN
CONTINUING TO MOVE MORE INTO
THE HANDS OF CONSUMERS.
>> YES, SO IT'S GOING TO BE A
YOU KNOW A CONSISTENT
BROADENING OF
THE PLOT. YOU KNOW WE REALLY
FOCUS ON OR OR DAILY RITUAL NOW
MOURNING TONIGHT KIND OF A
SERIES OF BEVERAGES TO TAKE YOU
THROUGH THE DAY. WE'VE STILL
GOT A LOT OF ROOM TO GROW.
>> AND THE CREAMER MARKET.
WE JUST LAUNCHED A LIQUID
CREAMER WHICH
IS REAL REALLY A SPECTACULAR
PRODUCT AVAILABLE PLACES LIKE
WHOLE FOODS NOW YOU WANT TO TRY
IT OUT. BUT THEN BEYOND THAT
YOU
KNOW IT'S IT'S HEALTHY SNACKS.
IT'S A REALLY LOOKING AT ALL
THE DIFFERENT AISLES OF THE
GROCERY STORE IN LOOKING FOR
BIG OPPORTUNITIES WHERE.
YOU KNOW WHERE IT HAS ONE OF
THE MOST INNOVATIVE PERSON EVER
MET LITERALLY AND HE'S
CONSTANTLY INNOVATING NEW
NEW FOOD PRODUCTS THAT HAVE
DIFFERENT FUNCTIONAL
BENEFITS AND DIFFERENT HAVE
TOTAL ADDRESSABLE MARKETS AND
SO WE'RE CONSTANTLY LOOKING FOR
THOSE OPPORTUNITIES AND WE
ACTUALLY HAVE YOU KNOW QUITE A