MORE ON THIS WE'RE JOINED BY
SISTERS VANESSA PHAM AND KIM
PHAM THEY ARE THE FOUNDERS
CO-FOUNDERS SOUND
JOINING US HERE TODAY GREAT TO
HAVE YOU BOTH HERE WITH US
VANESSA GOT TO GO TO YOU FIRST
HEAR WHAT MADE YOU WANT TO
START ON SITE.
>> HI
SO WE STARTED ON SONG BECAUSE
OF OUR LIFETIME
OF EXPERIENCES GOING TO THE
MAINSTREAM GROCERY STORE AND
NOT FEELING FEELING LIKE THE
PRODUCTS IN THERE WITH YOUR
STEREOTYPICAL BRANDING IN THEIR
DILUTED FLAVORS REALLY DID NOT
HONOR AND CELEBRATE
ASIAN COMMUNITIES. AND SO
REALLY THAT'S WHY WE STARTED ON
SOME WE WANT TO BUILD A BRAND
THAT DOES RIGHT THESE
COMMUNITIES AND THAT'S OUR
NORTH STARTED EVERYTHING WE DO.
>> LOVE TO HEAR IT SO KIM WHAT
KIND OF RECEPTION HAVE YOU SEEN
SO FAR.
>> IT WASN'T WILD. WE LAUNCHED
LITERALLY RIGHT.
>> IN THE MIDST OF THE LAST
NAME ACTUALLY SAW.
>> RADAR ONE YEAR
ANNIVERSARY YESTERDAY'S AND WE
WERE COMPLETELY HAS
TO GO HOW OUR COMMUNITY WOULD
RECEIVE US THAT FOLKS HAVE
REALLY COME
AND BEEN REALLY EXCITED ABOUT
THESE PROUD AND LOT ASIAN
FLAVORS WHICH I THINK FOR SO
LONG OUR FLAVORS AND ALSO
OUR STORIES OUR COMMUNITIES
HAVE KIND OF BEEN FLATTENED OR
RACE FOR A DUMB DOWN AND SO I
THINK FOR A BRAND LIKE OURS
REALLY BE AN
APOLOGETIC LEE.
>> YOU KNOW PULLED WAS REALLY
REALLY FOR NICE TO SEE AND SO
YEAH IT'S BEEN WILDLY. SO NOW I
THINK
7 TIMES NOW.
>> IN SUCH SOME DIRTY OKAY AND
SO HOW DO YOU GO ABOUT MAKING
SURE THAT.
>> EVEN WITH THOSE ISSUES COULD
ISSUES TO HAVE OF BEING SOLD
OUT MULTIPLE TIMES
THAT YOU'RE AMPING UP THE
SUPPLY CHAIN EVEN AS A SMALL
BUSINESS MANAGING SOME OF THE
SUPPLY CHAIN RISKS OVER THE
COURSE OF THE PANDEMIC THAT'S
GOT TO BE
CHALLENGING SO WHAT ARE SOME OF
THE LESSONS LEARNED OVER THIS
POINT IN TIME,
I'M AND HOW DO YOU MAKE SURE
THAT YOU'RE STILL ABLE TO NOT
JUST SERVICE SOME PARTNERS THAT
YOU ALREADY HAVE TO TAKE ON
EVEN MORE BUSINESS CLIENTELE.
>> SO THAT
AND THEN HAS BEEN HUGE
CHALLENGE ESPECIALLY WATCHING
IN THE MIDDLE OF THE PANDEMIC
WE DEFINITELY SAW HIM ON
SUNDAYS. YOU KNOW FOR US WE'RE
ACTUALLY WORKING THROUGH GET
I'M NOT AN ORDER RIGHT NOW
WE'RE TRYING TO DEMAND PLAN
WE'RE TRYING TO GET ALL THE
PROCESSES IN PLACE TO BE ABLE
TO MAKE THE RIGHT DECISIONS ON
THE OPERATIONS SIDE TO SCALE.
AND GROW AND ESPECIALLY ENTER
INTO WHOLESALE, SO EVEN JUST
LOOKING AT
OUR PRODUCTION. WE HAVE 7 TO 10
X OR PRODUCTION FROM WHERE WE
STARTED AND NOT BEEN A HUGE
LEARNING EXPERIENCE ALMOST BUT
ALSO JUST VERY
EXCITING SO. WE'RE WE'RE
DEFINITELY PLANNING ON GROWING
AND UNWRAPPING ARE SOME
FIGHTING TO DO NOT CONSUME.
>> RIGHT NOW WHAT ARE THE PLANS
TO GET INTO RETAIL.
>> YEAH SO WITH ALL
YOU KNOW WITH ALL THE NATIONAL
PRESS THAT WE'VE RECEIVED AS
BRAND WE'VE GOTTEN A LOT OF
GETTING BOUNCED FROM RETAILERS
THAT ARE REALLY EXCITED ABOUT
GETTING ON SUNDAY FIRST OR SO
OUR VISION FOR ON SOME HAS
ALWAYS BEEN TO REALLY BUILD
A HOUSE IF THAT IS A MEANS STAY
IN A MARRIAGE AND PENSIONS
ACROSS THE COUNTRY. AND WE
BELIEVE RETAIL AND GROCERY
STORES ARE STEPHANIE
PART OF NOT SO ACTUALLY RIGHT
NOW WHERE WE'RE STARTING TO
RETHINK OUR OUR PACKAGING
OR MESSAGING FOR THAT RETAIL
ENVIRONMENT AND IT'S ALL IN
THE WORKS.
>> OKAY, SO I CAN'T LET THIS
CONVERSATION WITHOUT ASKING THE
BEST FLAVOR.
>> LOOKS LIKE IT'S LIKE PICKING
A FAVORITE CHILD I
DON'T KNOW.
>> RIGHT RIGHT. YEAH I WON BEST
WAIVER FROM BOTH OF
YOU THEN.
>> OKAY WELL I'M OBVIOUSLY
PARTIAL TO THE GOOD NEWS LIKE
YOU'VE BEEN A SENATOR FOR
SUNDAY'S ENDS YOU DEVELOP IN
PARTNERSHIP WITH CHEF JIMMY LEE
A MATTER RIGHT HERE IN
NEW YORK. SO YEAH FOR ME LIKE A
VERY CLASSIC WITH THE SLAVERS
KNOW THEM AND LOVE THEM.
>> I ALSO WANT MY FAVORITES,
BUT I ALSO LOVE OUR JOB.
>> THE NEWS YOU SEE ME SO
HE'S NOT IT GOES WONDERFULLY ON
SALMON ON A PLAN AND WE WITH
THE FOLKS BEHIND IN ON NEW YORK
CITY TO GET AT AS WONDERFUL AS
IT IS JUST OF THIS WONDERFUL
NOMINEE, BUT ALSO THE STITCHES
FROM THE
MUSIC SO.
>> AND I LOVE THIS BUSINESS
THAT YOU BOTH HAVE FORMULATED
BROUGHT TOGETHER
AND SCENE THE SELL OUT PERIODS
ON MULTIPLE OCCASIONS THAT THIS
POINT AND GRADUATIONS ON THE
EARLY SUCCESS. I HAVE NO DOUBT
THAT THIS WILL CONTINUE AND
LOOK FORWARD