2.30 ONLY ON CHEDDAR BUSINESS.
>>OR DID THE BEST OR THE
CHALLENGING AMERICA TO FIX THE
NEXT BIG IDEA DURING A 66.
>>WELCOME BACK EVERYBODY TO AND
CHEDDAR THE 3RD LARGEST ONLINE
TICKETING PLATFORM DID SEATS IS
REWARDING
FANS WITH ITS NEW LOYALTY
PROGRAM, THE TICKET MARKETPLACE
IS GIVING CUSTOMERS CREDIT BACK
ON PURCHASES
USING THE VACANT SEATS AT.
JOINING US NOW IS STAN CHU WHO
IS THE CEO AT VIVID SEATS STAND
GREAT TO SPEAK
WITH YEAR TODAY, THANKS FOR THE
TIME.
>>A GUY IS CRAZY AGAIN.
>>ABSOLUTELY ALL RIGHT, LET'S
DIVE RIGHT IN HERE CAN YOU
EXPLAIN YOUR NEW REWARDS
PROGRAM WERE SENT.
>>YOU KNOW, I STARTED OFF BY
SAYING YOU KNOW WE LAUNCHED OUR
REWARDS PROGRAM AS WELL SHINY
NEW APP FOR FOR OUR
LOYAL AND ALL KINDS OF
CONSUMERS HAVE BEEN USING THAT
IT SEATS AND ONE OF THE BIG
THINGS WE'VE LOOKED AT. AS WE
LOOK AT THE TICKET MARKET
PLACE'S YOU KNOW FIRES ARE
REALLY REALLY LOOKING FOR VALUE
AND SO AS WE LOOK AT LIGHT
LAUNCHING THE INDUSTRY'S FIRST
LOYALTY PROGRAM FOR THE
EVERYDAY AND WE WANTED TO MAKE
SURE THERE WAS A PROGRAM THAT
EVERY SINGLE TYPE OF BUYER
PARTICIPATED SO THE LOYALTY
PROGRAM, VIVID SEATS REWARDS
REALLY WORKS OF ART, EVERYBODY
IS AUTOMATICALLY ENROLL ALL YOU
HAVE TO DO IT PERCHES ON OUR
APP DOWNLOAD OR A PURCHASE THE
APP AND WHAT WE'VE DONE THERE
AS THEN CREATE DIFFERENT TIERS
ALMOST LIKE EVERY LOYALTY
PROGRAM TO MAKE SURE THAT AS
YOU GO UP IN TEARS, YOU ARE
REWARDED INCREMENTALLY VALUE IS
IMPORTANT TO OUR FANS AS YOU
YOUR YOUR TEAR YOUR LEVELS OF
US THAT CREDIT BACK GOES UP.
YOU START AUTOMATICALLY ENROLL
AND THEN
BP AND AAR IN VIVID SEATS
REWARDS, WE'RE SAVING 5% ARE
GETTING 5% BACK CREDIT BACK.
IN THE APP AS YOU MAKE IT PAST
$500 AND SPEND YOU'VE GOT TO
BECOMING A ROCK STAR.
FOR GOOD SEATS WHERE YOU'RE NOW
EARNING 6% CREDIT BACK. AND
WHAT YOU SPENT OVER $2000 WITH
US YOU'RE REALLY ALL OF FAMER
WHERE YOU'RE EARNING A PERCENT
BACK ON EVERY SINGLE
TRANSACTION THAT YOU MAKE WITH
OF ITS SEATS AT
WOW.
>>VERY COOL OUT TO BE REWARDED
FOR LOYALTY, EVERYBODY LIKES
THAT NO MATTER WHAT YOU'RE
BUYING OR YOU KNOW WHERE YOU'RE
GOING OR OR OR OR WHATEVER UP
FOR THOSE WHO HAVE NOT BEEN AS
FAMILIAR WITH THAT IN SEATS MAY
BE MORE FAMILIAR WITH OTHER
SERVICES OUT THERE. WHAT DO YOU
OFFER DIFFERENTLY THEN. THOSE
OTHER COMPETITORS.
>>FOR CROSSING KNOW WE WE'VE
BEEN AROUND FOR ALMOST 20 YEARS
NOW AND I
THINK ONE OF THE THINGS WE'RE
TRYING TO GET OUT, THERE'S
WE'RE WE'RE REALLY A A
MARKETPLACE IN THE TICKETING
INDUSTRY THAT IS SO FOCUSED
ON OUR CUSTOMERS WHEN YOU LOOK
AT OUR HISTORY. WE HAVE A
REALLY REALLY DEEP CONNECTION
WITH THE SELLER BASE. YOU KNOW
WE PUT OUR SELLERS WE
PUT OUR BUYERS FIRST AND
FOREMOST WHEN YOU LOOK TO BUY
WITH US, YOU KNOW YOU YOU CAN
REST ASSURED YOU ARE
TRANSACTING ON A VERY SAFE
PLATFORM. WE'RE TRUSTED WERE
SECURE. WE ALSO OFFER A 100%
BUY OR GUARANTEE IN TERMS OF
ENSURING THAT EVERYTHING THAT
YOU PURCHASE FROM US IS BACK BY
PROGRAM WE ALSO HAVE OVER HALF
A MILLION LISTINGS TO EVENTS
THAT ARE ON THE PLATFORM,
MAKING SURE THAT WE HAVE THE
MOST COMPREHENSIVE SELECTION
OUT THERE FOR EVENTS THAT YOU
COULD POTENTIALLY LOOK AT AND
NOW WITH ITS ITS REWARDS WE
FEEL LIKE WE ADD THE MOST VALUE
TO EVERY BUYER.
THAT'S LOOKING TO GO TO A LIVE
EVENT.
>>HOW ARE THE TYPES OF EVENTS
CHANGING OVER TIME STAND I MEAN
LOOK ESPORTS COMING INTO SOME
OF THESE MAJOR VENUES LIKE
PRUDENTIAL CENTER WE'RE TALKING
WITH THEM EARLIER IN THE DAY
THEY HAD SOLD OUT FOR A YOUTUBE
INFLUENCER AT THE PRUDENTIAL
CENTER ARE YOU SEEING SOME OF
THESE YOUTUBE INFLUENCERS SOME
OF THE E-SPORTS
EVENTS WANTING TO COME ON TO
THE PLATFORM FOR YOU TO BE ABLE
TO SELL TICKETS. WHAT ARE YOU
HEARING FROM YOUR AND
USER KNOW IS THAT GOING USER.
>>YEAH, I THINK YOU KNOW FOR US
EVERYTHING FROM WE SEE ESPORTS
POT CAST. WE SEE THE
TRADITIONAL
FOOTBALL BASEBALL CONCERTS
THEATER. WE SEE THAT ALL COMING
AND I THINK ONE OF THE ONE OF
THE WONDERFUL THINGS ABOUT
BEING A MARKETPLACE THAT
CONNECTS. BUYERS AND SELLERS IS
AS AS THE
TASTER THE CATEGORY INVOLVED IN
TERMS OF
EVENT TYPE AND SELECTION YOU
KNOW THE VANITY TO MARKETPLACE
IS ALWAYS GOING TO BE ONE
THAT'S ABLE TO REPRESENT ANY
ANY CATEGORY THAT'S LOOKING TO
TRANSACT FROM AN EVENT
MARKETPLACE PERSPECTIVE.
>>I WANT TO TALK ABOUT HERE A
LITTLE BIT SECONDARY TO GET
MARKETS AND MARKETS IN GENERAL
HAVE BEEN CRITICIZED. ASKED HOW
DOES THAT SEASON SURE THE
AUTHENTIC NUSS AND
THAT THESE TRANSACTIONS ARE
ALSO SECURE.
>>THAT'S THAT'S A GREAT
QUESTION. I THINK ONE OF THE
THINGS THIS INDUSTRY HAS LOOK
THAT IS MAKING SURE THAT WE CAN
ESTABLISH OURSELVES AS A TRUST
TRUSTED AND SECURE PLACE.
VIVID SEATS, YOU KNOW WE'VE GOT
THAT 100% BUY OR GUARANTEE LIKE
I SAID WE WE'RE GOING TO STAND
BY EVERY SINGLE THING THAT
HAPPENS BEYOND THAT WE HAVE.
WE HAVE A VERY VERY STRICT THE
SELLER VETTING PROCESS TO
ENSURE THAT EVERYTHING THAT IS
LISTED
OUR MARKETPLACE. IS LEGITIMATE
IS IS SECURE IS A REAL TICKET
THAT WILL ULTIMATELY BE ABLE TO
ALLOW YOU ACCESS TO THE EVENT
ON TOP OF THAT YOU KNOW WE
LOOKED AT MAKING SURE THAT
WE ARE FORGING THE RIGHT TYPES
OF PARTNERSHIPS AGAIN ONE TO
ADD VALUE TO CONSUMERS WHO ARE
SHOPPING BUT ALSO TO PROVIDE
THAT AUTHENTIC LAND. I THINK
THE LAST TIME I WAS HERE
TALKING TO YOU GUYS YOU KNOW WE
JUST ANNOUNCED OUR PARTNERSHIP
WITH ROLLING STONE MAGAZINE, IT
WAS THEIR FIRST CHIP WITH THAT
WITH THAT WITH THAT EVENT
MARKETPLACE. I THINK COMPANIES
LIKE ROLLING STONE WORKING WITH
US. WHEN YOU LOOK ACROSS THE
OTHER PARTNERS THAT WE HAVE IN
THIS SPACE. WE'RE ALSO DEEPLY
PARTNER WITH ESPN WRITER SPORTS
PLACE IN EUROPE FISCHEL
MARKETPLACE. SO YOU KNOW YOU
LOOK AT HOW CONSUMERS ARE
VIEWING THIS BASIN FOR US BEING
ABLE TO STAND BEHIND EVERYTHING
THAT THAT WE OFFER, BUT ALSO
SELECTING FROM A SPECIFIC
AND DELIBERATE SET OF PARTNERS
TO HELP BUT IS THAT OFTEN TO
SEE SOMETHING WE LOOK TO DO ALL
THE STANDS IS VERY QUICKLY
WE'VE GOT 2 BIG EVENTS THAT ARE
TAKING PLACE THAT WERE SUPPOSED
TO TAKE PLACE THIS SUMMER THE
WOODSTOCK 50TH ANNIVERSARY.
>>CANCEL MOVED TO WHATEVER YOU
WANT TO CALL IT WAS A FAST HERE
IN NEW YORK HOT SUMMER
CANCELED. WHAT HAPPENS WHEN
THERE ARE VENTS WHERE TICKETS
MIGHT BE SOLD ON YOUR PLATFORM
AND THEY END UP GETTING
CANCELED. WHAT IS THE ROLE OF
ITS SEATS. LOOK LIKE IN THAT
INSTANCE.
>>WHAT I'D SAY THAT THE FIRST
ROLAND AND MY OWN PERSONAL
ROVER THAT IS IS TO MAKE SURE
THE MASSIVE DISAPPOINTMENT
THAT'S THE WHOLE TITO IS
IS HANDLED IN THE BEST WAY I
I'M SUCH A ROCK MUSIC FAN AT
THE END OF THE DAY YOU CAN SEE
MY MARSHALL REFRIGERATOR AND AS
A TESTAMENT TO THAT SO CLEARLY
WHAT'S TALK AND AS I THINK
THAT'S WHERE OR SUCH A
DISAPPOINTMENT TO ME
PERSONALLY. I THINK FOR US TO
AS A MARKETPLACE, YOU KNOW WHEN
TICKETS LIKE THAT TRANSACT FOR
ANY CONCERT THAT'S CANCELED.
IT IS A 100% OUR RESPONSIBILITY
TO MAKE SURE THAT CONSUMERS ARE
AWARE FIRST AND FOREMOST TO
THAT THAT THE EVENT THAT THAT
THEY PURCHASED A TICKET TO IS
NO LONGER HAPPENING. AND SECOND
WE ARE ALL THESE REALLY REALLY
REALLY SIMPLE ON THIS. WE