>> HE AND
FASHION BY USING ARTIFICIAL
INTELLIGENCE AND
MACHINE LEARNING THE FASHION
BRAND OFFICIALLY LAUNCHED LAST
WEEK ALONG WITH A 4.5 MILLION
DOLLARS SEED ROUND
FROM INVESTORS AND JOINING US
NOW IS NEST FOUNDER AND CEO
RAHMAN I'M ARI RAMAN WELL TO
THE SHOW. SO THIS IS PRETTY
INCREDIBLE I FEEL LIKE I'M IN
AN EPISODE
OF BLACK MIR, HOW IS YOUR BRAND
AND THAT'S USING TECHNOLOGY TO
PREDICT TRENDS AND STAY AHEAD
OF THAT.
>> YES SO THE WAY THAT WE
ALWAYS THINK ABOUT OURSELVES AS
WE LIKE TO SAY THE FIX
KNICKS ARE. AND WHAT THAT MEANS
TO US IS THAT YOU KNOW WHEN YOU
LOOK AT THE FASHION INDUSTRY.
IT'S JUST THIS INCREDIBLY
INEFFICIENT AND
THIS TREE. YOU KNOW BASICALLY
WHAT FASHION HOUSES DO NOWADAYS
THEY DON'T WANT TO PRODUCE SO
THEY END UP PRODUCING
EVERYTHING THAT THEY CAN FIND
AT PRODUCING YOU KNOW THOUSANDS
OF DIFFERENT ITEMS EVERY
SINGLE MONTH. AND HOPING THAT
SOMETHING STICKS AND WE THINK
THAT'S INCREDIBLY INEFFICIENT
AND IT'S ONE OF THE MAIN
REASONS BY FAST FASHION HAS YOU
KNOW THE SECOND BIGGEST
POLLUTER IN THE WORLD. WHAT WE
DO INSTEAD AS WE REALIZE THAT
WITH THE ADVENT OF SOCIAL
MEDIA,
DEATH FASHION TRENDS HAVE
SHIFTED AWAY FROM YOU KNOW THAT
A MEDIC IS SEALED LOCKS AND
MAGAZINES AND
ON THAT TO ONLINE AT INTO
TIKTOK TO INSTAGRAM TO DATA
THAT IS DIRECTLY ADJUSTABLE
BASS. AND SO YOU KNOW FROM
COMPETITION PERSPECTIVE WE SEE
THESE 2 TRENDS AND EFFICIENCY
IN DATA AND THEY GO VIDEO HAND
IN HAND AND THAT'S REALLY
WHAT'S THE MESSAGE ON ABOUT
USING THAT DATA TO GET RID OF
THE INEFFICIENCIES OF FASHION
AND MAKING SURE THAT WE KNOW
WHAT TO PRODUCE HOW MUCH TO
MAKING SURE THAT THERE'S NO
OVERSTOCK.
>> I LOVE THIS CONCEPT I WANT
TO TALK TO YOU A LITTLE BIT
ABOUT PRODUCTION IN JUST A FEW,
BUT FIRST I WANT TO KNOW
BECAUSE OF THE NATURE OF TRENDS
DURING THIS TIME YOU THINK OF
SOMETHING LIKE GEN Z
ON TIKTOK TRENDS CAN HAPPEN
OVERNIGHT SOMETHING CAN BE IN
AND THEN ALL OF SUDDEN IT FLOPS
SO HOW DO YOU PLAN TO PAY THAT
IF THAT DOES HAPPEN AND THINGS
ARE REALLY FICKLE IN THIS
TERRITORY.
>> YEAH I WOULD ACTUALLY SAY
THAT ISN'T NECESSARILY THE TEND
TO QUITE CYNICAL IF YOU THINK
ABOUT YOU KNOW WHAT WE'VE SEEN
OVER THE
LAST YEARS. YOU KNOW IN THE
FASHION INDUSTRY AS BAA PEOPLE
ALWAYS TALK ABOUT THE
RESURGENCE OF TRATAN STRIDE
LIKE IT'S ALWAYS TAKEN TO THE
80'S ARE BACK TO 90'S ARE BACK
TO 60'S
ARE BACK. IT DOESN'T MEAN THAT
THEY'RE ONLY THERE FOR LIKE YOU
KNOW A SECOND AND THAT'S IT AND
THE P I HATE WHAT YOU PRODUCE
THE LAST DAY IT'S BE JUST ABOUT
GOING OUT. WHAT IS ON THE RISE
RATHER THAN CREATING AT TREND
RIGHT AT THE TAIL END OF WHEN
IT'S STILL HOT AND SO YOU KNOW
THINGS CAN
GO VIRAL. BUT WHETHER OR NOT
THEY'RE PART OF AN UPCOMING
DOESN'T NECESSARILY EACH AND
HAS A CHANGE OF
THE NIGHT. YES, IT'S JUST A
CYCLICAL RESURGENCE OF THINGS
THAT WE'VE SEEN OVER AND OVER
AGAIN AND THAT JUST RIGHT NOW
ON THAT.
TO PUNCH A SNOWBALL EFFECT, YOU
KNOW GEN Z ARE MILLENNIALS.
>> AND USER TOUCH ON THIS
RAHMAN HOW IS THE NEST
DIFFERENT FROM MAJOR FAST
FASHION HOUSES AND HOW
ARE YOU SHIFTING PRODUCTION TO
BE MORE BASED AROUND THE DEMAND
OF YOUR AUDIENCE.
>> YES, SO A TYPICAL FAST
FASHION HOUSE FROM INCEPTION TO
ACTUAL PRODUCTS
FINISHED PRODUCT TAKES ON
5 YOU KNOW PEOPLE ALWAYS TALK
ABOUT THEIR PRODUCTION
TIMELINES WHICH IS JUST
ACTUALLY BALL CUTTING WHICH
THEY SAY IT'S JUST A WEEK OR
2 WEEKS. BUT THERE'S SO MUCH
MORE GOING ON TO GO FROM ACTUAL
INCEPTION AT THE
CENTER STAGE WITH US THAT TAKES
ONLY 25 AND PART OF THAT REASON
IS OBVIOUSLY WE KNOW EXACTLY
WHAT TO PRODUCE IN OUR DATA
TELLS
US THAT BUT THEN COUPLING IT
WITH NEW TECHNOLOGIES IN THIS
INDUSTRY FOR EXAMPLE CO 3 D
WHICH YOU CAN THINK OF AS YOU
KNOW. LIKE A 3 D UNREAL
ENGINE THAT YOU SOME VIDEO
GAMES WITH PHYSICS BUILT AND TO
BE CREEK YOUR COMMENTS AND
YOUR PATTERNS AND SO THAT MAKES
OR SOMETHING TIME SUPER SUPER
QUICK WE NEVER CREATE A
PHYSICAL SAMPLE BEFORE WE
ACTUALLY GO
INTO PRODUCTION AND YOU KNOW WE
DON'T HAVE TO SIT BACK AND
FORTH AND THAT FLY SAMPLES BACK
FLY THEM HERE AND
ALL OF THAT STUFF THAT JUST BE
BELOW ITS THIS ENTIRE PROCESS
BE JUST NO WHAT WE'RE GOING
AFTER
OUR
PRODUCTION FACILITIES. SORRY
ABOUT THAT OUR PRODUCTION
FACILITIES ALSO LIKE THAT
BECAUSE WE'RE NOT ASKING THEM
TO CREATE THOUSANDS OF THINGS
AT THE SAME TIME.
>> ANOTHER THING THAT I THINK
WILL RESONATE WITH THIS NEW
GENERATION IS THE.
>> BACK TO ALL OF THE CLOTHES
ARE MEANT TO
BE NON-BINARY WHY WAS THAT
REALLY IMPORTANT FOR YOU TO
CREATE PRODUCTS. JACKSON ITEMS
THAT WEREN'T SPECIFIED FOR A
SPECIFIC GENDER.
>> YEAH, I MEAN I GREW UP AS
GENDER NON-BINARY BROWN KIT AND
THE SOUTH OF GERMANY. IT
HAD TO NAVIGATE DIFFERENT
IDENTITIES AND THE NEIGHBORS
THAT WERE PUT ON ME YOU KNOW
FASHION WAS KIND OF
MY WAY. NAVIGATING THESE IT
REALLY ALLOWS IT TO BE WHOEVER
YOU WANT TO BE IN THAT MOMENT
AND I THINK THAT'S AN
INCREDIBLY POWERFUL TOOL THAT
HAS BEEN FOR ME. BUT WHEN I
USED TO THAT AT YOU KNOW THE
BIG FAST FASHION AS THIS BACK
THEN THAT I WAS ABLE TO AFFORD.
I ALWAYS JUST SAW THE
STICK AND WHITE MODEL BUT THE
SAME PROPORTIONS IN THE SAME
COMMITTEE WAS JUST COPY
AND IT WAS PRETTY SAD BECAUSE I
NEVER REALLY FELT LIKE I WAS
AND PARTICULARLY NOWADAYS AS
WELL WE HAVE A LITTLE BIT MORE
REPRESENTATION, NOT ENOUGH.
IN TERMS RACE AND GENDER.
IN TERMS SORRY, BUT NOT
NECESSARILY IN TERMS OF FASHION
IS STILL
HERMETICALLY SEALED OFF INTO
MALE AND FEMALE WHICH IS JUST
RIDICULOUS AND PARTICULARLY FOR
GEN Z WHERE YOU KNOW THEY DON'T
CARE. THEY'RE PUTTING
THEMSELVES OUT EVERYTHING IS
QUIET KIND OF DO IT AS A CHIP
BE IT FASHION SHOULD BE A SPA.
>> LAST QUESTION FOR YOU BEFORE
WE LET YOU GO CONGRATULATIONS
ON THIS NEW ROUND OF FUNDING
HOW DO YOU PLAN TO USE IT
WHAT'S NEXT FOR FINESSE.
>> YEAH, I MEAN WE JUST DID OUR
LINES WHICH WAS VERY EXCITING
BUT IF JUST SOME OF THE AMAZING
TEAM AND
MY NUMBER ONE FOCUS I THINK
COMPANIES ONLY AS STRONG AS
THEIR TEAM AND WE'VE BEEN ABLE
TO GET PEOPLE FROM FASHION TO
YOU KNOW WE HAVE.
FORMER SOUTH TO ENGINEER FROM
IS NOT WORKING WITH US WE ONE
OF
ALREADY AN EXECUTIVE TEAM
MEMBERS FROM OF ONE OF THE BEST
IN YOUR TEAM MEMBER SAID PAUL
SCHELL SO IT'S
KIND OF BRINGING LEFT BRAIN AND
RIGHT BRAIN TOGETHER AND I
THINK THAT'S MY MAIN FOCUS