>> ALL RIGHT OUR NEXT
SEGMENT BUSTING DIGITAL MRS
SPONSORED BY WHICH DOT COM WE
DEBUNK THE MISCONCEPTIONS ABOUT
THE WEB TO HELP
ENTREPRENEURS AND SPECIALS GROW
THEIR BUSINESS.
>> THAT'S RIGHT SO ACCORDING TO
INSURANCE CARRIER. SPOCK'S
CYBER ATTACKS ACROSS KING,
SMALL BUSINESSES $200,000 ON
AVERAGE AND WINNING 60%
OUT OF BUSINESS WITHIN 6 MONTHS
OF BEING VICTIMIZED RIGHT.
>> WELL TODAY SMITH ONLINE
BUSINESS PRIVACY IS DEAD.
JOINING US NOW TO BREAK
THIS MYTH DOWN IS THE FOUNDER
OF ISIS FOR FANS BY FANS
O'BRIEN GREAT TO SPEAK WITH YOU
ONCE AGAIN, THANKS FOR JOINING
US.
AND WITH SO MANY HACKS COMBINED
WITH THE FACT
THAT INDIVIDUALS BRANDING THE
COMPANY AND THE COMPANIES
THEMSELVES ARE PUTTING SO MUCH
INFORMATION OUT THERE WHY IS
THIS A METH.
>> SO I THINK PART OF IT COMES
DOWN TO US HAVING TO RE EXAMINE
WHAT PRIVACY MEANS IN THE
DIGITAL AGE. I ACTUALLY WORKED
IN CYBERSECURITY FOR THE
DEPARTMENT OF DEFENSE FOR ABOUT
9 YEARS. I THINK THAT WE
REALIZED EARLY ON I THINK IT'S
STILL THE CASE IN MANY CASES IS
THAT THE THE.
>> I WAS YOUR SECURITY TODAY,
THE NUMBER ONE THREAT ISN'T A
FOREIGN GOVERNMENT IS
OFTEN TIMES.
>> OURSELVES OR WHAT WE REFER
TO AS
INSIDER THREAT. SO I THINK ONE
OF THE THINGS WE HAVE TO START
LOOKING AT IS WHAT SO MANY
PEOPLE HAVING ACCESS SO MANY
DIFFERENT THINGS GOING ON HOW
WE REDEFINE CRIME
SEE BUT ALSO SET UP SECURITY
MEASURES SO THAT WE'RE NOT
OVERWHELMED WHEN SOMETHING
HAPPENS IT'S ALMOST A
POINT NOW NOW THAT YES PRIVACY
MUST BE RE EXAMINED, BUT WE
ALWAYS HAVE TO GET
YES OR ASSUME THAT AT SOME
POINT WE ARE GOING TO BE HOT.
THE QUESTION IS HOW WE PREPARE
OURSELVES AND ULTIMATELY WHAT
DOING TO BE ABLE TO MITIGATE
THAT OR MAYBE EVEN ELIMINATE
>> ABOUT 60 PER SAYING GOING
OUT OF BUSINESS AFTER AN ATTACK
OBVIOUSLY IS WORRISOME HERE.
WHAT ARE THE BIGGEST MISTAKES
THAT LEAD TO THIS BRIAN.
>> QUOTE MY
FRIENDS FAVORITE BOOK OR A BOOK
MICHAEL CRISIS READY. IT'S A
GOOD FRIEND OF BY WAS THE
ACTOR'S IT'S ACTUALLY BEING
READY FOR
A CRISIS. IT'S HAVING A PLAN
UNDERSTANDING WHERE YOUR
SUPPORT FEATURES ARE
UNDERSTANDING A HOST OF
VARIABLES THAT YOU HAVE
THE MORE SOFTWARE TO MORE
PARDONS IF YOU'RE USING OPEN
SOURCE VERSUS HAVING YOU KNOW A
CUSTOMER SUPPORT TEAM THAT YOU
CAN REFERENCE THESE ARE ALL
THE THING THAT YOU NEED TO HAVE
AT YOUR DISPOSAL SO I THINK A
LOT OF TIMES THAT YOUR COMES
DOWN TO NOT KNOW WE'RE
NOT NOT HAVING A PLAN FOR WHAT
WE'RE GOING TO DO AND THEN I
MEAN THE MOST IMPORTANT ONE.
IF YOU DON'T TRUST WITH YOUR
COMMUNITY THROUGH HER
BUSINESS TODAY BECAUSE I THINK
ONE OF THINGS THAT WE HAVE TO
REALIZE IS THAT YOU CAN ASK
YOUR COMMUNITY TO COME TO YOUR
DEFENSE TO BELIEVE YOU'RE TO
TRUST YOU AFTER THE FACT AFTER
YOU'VE BEEN HACKED AFTER
SOMETHING'S BEEN EXPOSED.
BUT IF YOU'RE GOING TO TRUST
OVER TIME THAT WHEN SOMETHING
DOES HAPPEN NOT ONLY CAN YOU
ASK THEM BUT MORE OFTEN THAN
NOT I COME TO YOU AND COME TO
YOUR DEFENSE WITHOUT EVEN
HAVING TO ASK SO I THINK IT'S
ABOUT HAVING A PLAN
BEING READY BUT ALSO UNDERSTAND
THE IMPORTANCE OF GOING THAT
COMMUNITY OVER TIME SO THAT IF
SOMETHING DOES HAPPEN. YOU ARE
YOU ARE ASKING FOR SOMETHING
THAT YOU REALLY HAVEN'T GAUGE.
>> WHAT ARE THE MAIN THINGS
THAT YOU NEED TO AVOID WHEN IT
COMES TO SAFELY BUILDING THEIR
WEBSITE.
>> SO AS I MENTIONED BEFORE YOU
I PARTY WITH WHICH THIS WEEK
STOCKS TOM I THINK WHICH OFFERS
THAT REALLY I LOVE AND I
I TALK ABOUT LAST WEEK'S
SEGMENT. I'M OF MY ENTIRE PLAN
FOR OVER 2 WEEKS AND MY GUESS
IS COMPLETE. THEY IS THAT YOU
HAVE TO BE ABLE TO UNDERSTAND
WHERE THOSE WEAK SPOT OR WERE
THOSE VULNERABILITIES ARE
WITHIN YOUR BILL
BUSINESS AND I THINK WITH WHICH
SAYS THAT YOU ARE USING
PLUG-INS MAY BY ARE CREATED BY
YOU KNOW COMPUTER COLORS AROUND
THE WORLD THAT YOU ARE FAMILIAR
WITH. SO THERE'S LESS OF OUR
BUILDINGS IN THAT CASE THERE'S
ALSO SOMEONE YOU KNOW IT OR
SUPPORT NUMBER THERE'S ALSO
THIS IDEA YOU MIGHT NOT KNOW
WHAT'S GOING
BECAUSE OF A SECURITY PROBLEM
THAT YOU'RE HAVING YOU KNOW IF
YOU'RE USING OPEN SOURCE
SOLUTION THERE'S NO LIMIT AND
YOU'RE GOING TO CALL NOT NOT
ANYONE THERE I THINK WITH RICH
THAT'S ANOTHER PIECE THAT I
REALLY ENJOYED IS THAT I HAVE
A CUSTOMER SUPPORT MIGHT HAVE
SOMEONE THAT CAN NOT ONLY HELP
ME AND HELP FIX IT FOR ME I
THINK THAT'S A BIG THING AS
WE'RE LOOKING AT THIS NEW
DIGITAL AGE IS
BEING PREPARED, BUT ALSO HAVING
THAT TEAM OF PEOPLE THAT CAN
SUPPORT YOU IN THAT HER MONEY.
>> ACCORDING TO THE
CYBERSECURITY TRAINER
SANS INSTITUTE AND THE AVERAGE
AMOUNT OF TIME IT TAKES A
BUSINESS TO REALIZE THEY DO
HAVE THE THREAT IS ABOUT OVER
90 DAYS AND SO HOW CAN
BUSINESSES BUSINESS OWNERS
BRIAN MAKE SURE THAT THEY ARE
AWARE AND WHAT SHOULD THEY DO
AIM TO DO IMMEDIATELY AFTER
THEY FIND OUT THEY HAVE BEEN
HACKED.
>> SO I THINK THIS IS ONE OF
THE INTERESTING THINGS THAT YOU
WANT TO MENTION BEFORE EARLY ON
THERE WAS A TIME IT IS INSIDER
THREAT WHICH MEANS SOME OF YOU
MIGHT THEY'RE BEING MADE MAY BE
UPDATED SOMETHING BEFORE
TESTING IT. MAYBE WE I DON'T
PICTURE OR VIDEO SO THAT WAS
ALREADY CONTAINED, YOU KNOW A
VIRUS OR SOMETHING
ON IT. SO I THINK ONE OF THE
THINGS WE HAVE TO START
THINKING ABOUT IS HOW WE PUT
THINGS IN PLACE SO THAT WE CAN
GET A ROLE THAT OR EVEN MAKE
SURE THAT WE GET THE RECORDING
YORK, A LOT OF THE ONLINE
PLATFORMS TODAY. THEY'LL GIVE
YOU THE MAIL REPORTS ON A DAILY
HOURLY BASIS OF WHAT
GOING ON WITH THE ARREST SITE
OR YOUR TOTAL DIGITAL FOOTPRINT
AND I'M JUST HAVE THE SENSE
LIKE SPAN A FOREIGNER OR NOT
WE'RE NOT EVEN REFERENCING THEM
WITH YOU MAKE SURE THAT
THOSE EMAILS ARE GETTING TO THE
PEOPLE ON YOUR TEAM OR MAYBE
EVEN MULTIPLE PEOPLE ON YOUR
TEAM SO THAT
BE AWARE WHEN THESE THINGS ARE
HAPPENING AND I THINK MOST OF
THESE WHEN IT COMES TO KIND OF
PREPARE YOURSELF IF YOU ALSO
HAVE TO REALIZE THAT BEING
TRANSPARENT ON US AND AUTHENTIC
WHEN SOMETHING DONE WHAT'S
HAPPENED IS EXTREMELY
IMPORTANT. BAND GETTING IT OR
NOT TO LIKE IT DIDN'T HAPPEN IS
NO LONGER WORKS OK IN THIS 2019
WORLD I THINK IN THE PAST
REALLY WELL, LET'S FIX IT AND
SEE IF NOBODY NOTICES THE THING
YOU HAVE TO REALIZE IS
EVERYWHERE AND NOTICE
IMMEDIATELY USHERED OUT NOW TO