>> I WAS ABLE TO COME
BACK BETWEEN BAL THE JURY HAS
LAUNCHED AN IMMERSIVE POP UP
RIGHT HERE IN NEW
YORK CITY. YOU CAN SEE THE
EVOLUTION OF THE JEWELRY BRAND
FIRSTHAND BY
STEPPING INTO THE VAULT ALL
HERE WITH WALKER IS NOR SICK
KIDS OR WHO IS THE AND CEO OF
A JURY NOR GREAT TO HAVE YOU
HERE WITH US TODAY, LET'S DIVE
RIGHT IN VERY EXCITING TIME
WE'RE SEEING SUCH A GROWTH
EXPERIENCE FOR SHOPPING.
WHY WAS NOW THE RIGHT TIME TO
LAUNCH THIS POP UP FOR YOUR
BRAND.
>> THERE'S NOT NO BETTER
TIME THAN THE FOR THE HOLIDAYS
AND SO THAT WAS THE PERFECT
TIME FOR
US AND.
>> DAY TO DAY HAPPENS THAT THE
IT'S OUR 5TH YEAR DIVERSITY IS
WELL A JURY AND SO
WE THOUGHT WE WOULD CELEBRATE
THE HOLIDAYS AND OUR 5 YEAR
ANNIVERSARY WITH A LOT.
>> SO THIS IS PRETTY COOL IT
LIKE A MAZE LIKE EXPERIENCE FOR
CONSUMERS WHEN THEY VISIT THIS
SO WHAT CAN FANS EXPECT WHEN
THEY GO THROUGH WITH OF ALL
GIVE US A LITTLE DETAIL ON
THAT.
>> IT'S AN AREA WE
THOUGHT IT DOESN'T ADDRESS IT
AS A PRESIDENT RIGHT SO IT'S A
VERY IMMERSIVE EXPERIENCE WHEN
YOU WALK AND THERE'S DIFFERENT
WORLDS OF MATURITY SO WE SORT
OF FEATURE OUR TOP COLLECTIONS,
THE ZODIAC OF
COURSE TIME AND AS WAS
THAT ERA AND SO IT'S VERY MUCH
INTACT AND YOU CAN GO IN AND
USE IT IS DOING AND FROM EACH
ROOM AND YOU CAN GO IN AND
TAKE PICTURES IT IS AN
EXPERIENCE THAT ABDUCTION FOR
EXAMPLE YOU CAN INTERACT WITH
IT AND FIGURE OUT YOU KNOW
WHICH SIDE AND YOU CAN END ON
AND IT'S VERY MUCH IN A PLACE
WHERE YOU WANT TO TAKE
PICTURES AND TALK ABOUT IT AND
THEN EXPERIENCE THE FRIEND TO
THE PRODUCTS THEM TO STAY OVER
THERE WOW.
>> AND YOU HAVE TO ON SOCIAL
MEDIA CHANNELS FOR THE PASSWORD
TO ENTER INTO THE VAULT WELL I
THINK
WE ALL HERE IN NEW YORK CITY,
YES, WE LOVE A WHAT WAS THE
INFLUENCE OF SOCIAL MEDIA HERE.
>> SO TO ME IS VERY GOOD FOR US
WE'RE VERY
AFTER THE OUR COMMUNITY AND SO
IN THAT SENSE OF EXCLUSIVITY IN
PLACE AND THIS IS REALLY
IMPORTANT PRESIDENT EVERYTHING
THAT WE DO.
>> AND SO WE MIGHT GET A LOT OF
OUR COMMUNITY WHO WALKED INTO
SURE IS AND OBVIOUSLY IT WAS
ALL
OVER INSTAGRAM AND WE DESIGNED
THE SPACE FOR THAT FOR THAT HE
WANTED EVERYONE TO GO AND HAVE
SOME FUN.
>> ON TOP OF ALL OF THIS WHAT I
THINK IS REALLY COOL THAT YOU
GUYS DO YOU GUYS DO A WEEKLY
DROP MODEL SO EVERYTHING KIND
OF CHANGES EVERY WEEK FOR A LOT
OF CUSTOMERS OUT THERE
I DO YOU HAVE THE TECHNOLOGY TO
KIND OF HELP YOU GUYS DETERMINE
WHAT TRENDS ARE GOING TO USE
THAT WE BECAUSE DROPPING
SOMETHING 52 TIMES A YEAR
THAT'S A LOT OF WORK.
>> BUT IT'S ACTUALLY VERY
EXCITING. SO WE DO USE
TECHNOLOGY IN A SENSE. MORE ON
THE SUPPLY CHAIN OF
ORDERING HIM OTHER WERE VERY
MUCH AND YOU KNOW WHAT OUR
CUSTOMERS WANT AND IT'S SAYS
TO ME IS LIKE AND WHAT THEY
DON'T LIKE AND SO IT ALSO IS
IMPORTANT OUR DECISIONS IN
TERMS OF THE PRICE FOR GOING TO
BE DROPPING
AN EXPERIENCE. WE'RE VERY MUCH
VERY CLOSE OUR COMMUNITY VERY
CLOSE TO WHAT THEY LIKE AND WE
LOOK AT IT
ALSO LETTER CALL IT A SIGN OF
WORRY TO THE FUTURE AND HOW
THAT TRANSLATES INTO DIFFERENT
JOBS IN THE FUTURE SO I WOULD
SAY TO COLLEGE IS MORE
USED FOR OR THEIR CONDITION AND
ASPECT BUT NEXT THE TREND AND
LESS ON WELL WE WANTED TO DO IS
FIND YOU.
>> WE'RE AT AN AFFORDABLE
PRICE. HOW DO YOU AVOID MARKING
UP THE PRODUCTS.
>> IT'S VERY SIMPLE FOR
US WE WANT TO BE VERY DIRECT
ARE MANY FACTORS SO WE WORK
DIRECTLY WITH THAT AND WE SELL
DIRECTLY TO OUR CONSUMERS.
SO WITH THAT BASIC
YOU KNOW TO CONTINUE TO WORK
WITH THE TOP MANUFACTURERS, BUT
NOT HAVING TO DO THE WORK OF
THE PROJECT
AND SO RATED NEXT TO THE
CUSTOMER IS AN AFFORDABLE PRICE
WITHOUT COMPROMISING ON THE
QUALITY AND REMOVING ANY MINUTE
METRO THE PROCESS.
>> WHY DID YOU DECIDE AT THE
END OF THE DAY TO HAVE A
PHYSICAL RETAIL SPACE FOR ALL
OF THIS, WE KNOW SHOPPING
TRENDS ARE REALLY DIFFICULT AND
DIFFERENT DEPENDING ON
THE CUSTOMER. WHY UP IN THE DAY
DO YOU THINK IS THE BEST OPTION
FOR YOU.
>> I THINK THERE'S NOTHING THAT
REPLACES THAT FACE TIME WITH
THE CUSTOMER AND SO WE WANTED
TO CREATE IF THE SPACE IS THAT
THE CITY WHERE THE CUSTOMER
WALKS IN TOUCH ISN'T IS THE
PRODUCT, BUT ALSO THERE INTO
THE GROUND AND SO WE DESIGNED
ALL OF OUR STATIONS IN
NON-TRADITIONAL RETAIN ENVIRONS
AND SO OVER TO HERE IS ACTUALLY
NOT IN BOXES AND THE EXPOSE
CREDIT HISTORY CAN TAKE IT
YOU'RE INSIDE THEMSELVES AND SO
THAT WAS A HUGE REPORTING FOR
US TO CREATE A SPACE FOR THE
COMMUNITY FOR PEOPLE TO SPENT
TIME TO TALK TO EACH OTHER TO
TALK TO
OUR SIDE. IT'S SO WE THINK THAT
IT IS A NEW EXPERIENCE TO
RETAIN AND IT'S ALWAYS
CONSISTENTLY PROVEN TO BE A
SUCCESS SO CHINA FOR US WEATHER
FROM ESTABLISHING
A LONG-TERM RELATIONSHIP WITH
THE CUSTOMER EDUCATING THE
CUSTOMER AND HAVING THAT MOMENT
OF TRUTH WITH THE CUSTOMER.
>> AND SO RIGHT NOW WHEN YOU
THINK ABOUT THE DIFFERENT TIERS
OF THIS MARKET THAT WE'RE
LOOKING AT AND JEWELRY. THERE'S
BEEN MAJOR TIES UP AT
THE TOP AND OF THAT RANGE WITH
TIFFANY'S AND LVMH RECENTLY
WHEN YOU THINK ABOUT SOME OF
THE CONSOLIDATION IN THE
INDUSTRY. HOW MIGHT THIS IMPACT
YOUR BUSINESS WHERE YOU SEE
OPPORTUNITIES TO PERHAPS EVEN
GROW AMID SOME OF THAT
CONSOLIDATION.
>> WHAT'S REALLY EXCITING IN
THE INDUSTRY IS YOU
KNOW THE OPPORTUNITY YOU KNOW
WE HAVE RIGHT NOW FOR SOUTH
GETTING THE INDUSTRY HAS BEEN
FOCUSED VERY HAVING ME ON YOU
FINE TOO
THAT IS GET GOOD ADVICE IF YOU
ARE DETERMINED TO FIGHT FOR
WOMEN SO THIS IS A BRAND NEW
CATEGORY THAT EMERGING AND SEE
THESE THAT YOU KNOW THE SAYING
THAT ALL THE NATIONS THAT ARE
THEY WANT TO TAKE FOR GRANTED
FOR GREAT AND SO
YOU KNOW THE FINE TO MARKET IS
A VERY SCATTERED MARKET AND SO
THESE CONSOLIDATIONS OBVIOUSLY
INDICATE THEY NEED LARGER AND
LARGER FRIENDS AND I THINK
FOR US WE'RE AWARE SORT OF
♪
OPERATING IN A BRAND-NEW
TERRITORY I'M TO AREA IS FREE
AND VERY VERY EXCITING FOR US.
>> GREAT INSIGHTS, EXCITING