>> WELCOME
>> EVERYONE TO THE BUSINESS OF
BUYING A FACT
IN ADDITION FOR WEEK FOR THE
LATEST BUSINESS TRENDS IN THE
FASHION WORLD INFLUENCER
MARKETING FAST PASSION AND EVEN
THE RISE OF ARTIFICIAL
INTELLIGENCE AND OUR ALI.
>> AND I THINK WHAT JOHN THANKS
SO MUCH FOR JOINING
ISIS THAT OF THE YEAR THAT
MODELS INFLUENCERS DESIGNERS
AND ALL THE AUDITORS ALL FLOCK
HERE TO NEW YORK CITY FOR NEW
YORK FASHION WEEK. HOWEVER, FUN
FACT, NORA, IT'S NOT ACTUALLY
A WIN. NOW HAVE A NEW CFDA
CHAIRMAN TOM FORD HAS
MADE IT ONLY 6 DAYS THIS YEAR
RATHER THAN THE TYPICAL 7,
8 DAY FOR MASS OF OUR SITE
SEVEN-NIGHT 8 A FORMAT THAT IS
THE BIT THAT'S RIGHT BUT
WELL SO.
>> WE'RE SEEING THIS YEAR THAT
WE HAVEN'T SEEN IN THE PAST
WELL IT'S BECOME SURVIVAL OF
THE FITTEST IN THE
FASHION WORLD. DESIGNERS ARE
SPRUCING UP THEIR SHOWS RUNWAYS
ARE NOW A COMPANY BY LAVISH DAY
HUNDREDS OR EVEN
MUSICAL TALENT, EXCESS TREES
BRAND SAYS ALEXANDRA HAS
OFFICIALLY LAUNCHED READY TO
WEAR THE JEWELRY DESIGNER
BEHIND THE BRAND SUSAN CORN
DECIDED TO THROW IN ADULTS BUT.
>> IT WAS THE TALK OF
THE TOWN EVERYTHING WAS
INSTAGRAM WHERE THE I MEAN
LOOK AT.
>> AS FAR AS HOW I MEAN HOW
COULD IT NOT THAT THEY WHILE
R-AZ THEY ARE 7 EDGE RIGHT OF
OZ LAW AND I THINK THE SHOW
FEATURED PERFORMANCES BY ALL
THE BIG GUYS AND EGYPT KHALID
ALL JUST TO NAME
A FEW AND THE AGE OF STREAMING
RE HONEST FASHION SHOW IS GOING
TO STREAM EXCLUSIVELY ON
AMAZON PRIME STARTING ON
SEPTEMBER THE 20TH BUT WHAT
ABOUT ALL THE TRENDS THAT ARE
REDEFINING SPRING 2020 HOW
ABOUT THAT AMAZING KATIE MAZE
IN CASH AND A PRODIGY WAS
WALKING
AROUND IT, A HIGH WE'RE ALSO
SEEING PADDED HEADBAND SQUARE
TOE SHOES AND EVEN BOLD
MULTIFUNCTIONAL SUITS HIT THE
RUNWAY AND THE STREETS RIGHT
NOW RIGHT NOW CELEBRITIES TAKE
THE FRONT ROWS OF FASHION WEEK.
>> YOU ARE
INFLUENCERS CONTENT CREATORS
DRIVING BRAND AWARENESS IN THE
FASHION WORLD, BUT IT IS THE
INFLUENCE OR
SPACE DYING. ACCORDING TO THE
RECENT INVESTMENT AN INFLUENCER
ARIEL SHARON US SOMETHING MAYBE
BRAND IS
CERTAINLY NOT SO PLEASE WELCOME
THAT SCAM AND INTERIM CEO OF
SUN SOMETHING MAYBE MATT THANK
YOU SO MUCH FOR JOINING
US HERE. WE MENTION AERIAL TURN
US HER
BRAND RECEIVING $10 MILLION IN
FUNDING FOR SOMETHING MAYBE
BRANDS FROM THE BILLIONAIRE
INVESTOR BEHIND
TOMMY PHIL HILFIGER MICHAEL SO
AS YOU LOOK TICKS AND SOMETHING
MAYBE BEYOND JUST
A BRAND, HOW DO YOU HOPE TO
LEVERAGE ARIEL SHARON A SAYS
INFLUENCE OR BRANDS TO REALLY
STRENGTHEN THIS IS A LIFESTYLE
BRAND.
>> IT SO FOR ME IT'S REALLY
WHAT SHE HAS US OPEN POWERFUL
RIGHT AT THE CORE OF EVERY
GREAT BRAND IS COMMUNITY AND
PEOPLE WHO BELIEVE IN THE
VISION OF
THE FOUND THERE ARE CREATIVE
DIRECTOR SHE ROOM HAS
REPRESENTED THAT FOR A LONG
TIME SO I'M HONESTLY THE THE
OBJECTIVE IS REALLY
AND BUILD AROUND WAS VERY CORE
ALREADY AND JUST FOLLOW THE WAY
THAT FASHION AND APPAREL US BUS
BE DELIVERED IN A DIRECT CAN
CONSUME FORMAT
MORE CONSOLIDATED ASSORTMENT OR
GOING TO GIVE YOU THINGS THAT
PEOPLE
ACTUALLY WANT RIGHT THAT THAT
SHE KNOWS HOW TO DO BETTER THAN
OTHER AND THEN BE ABLE TO TRACK
MORE SOPHISTICATED DATA
APPROACH A WEEK WE KNOW HER
FOLLOWERS REAL WELL, AND THAT
JUST HASN'T EXISTED BEFORE SO
I'M KIND OF LENDING DATA AND
CONSUMERISM.
>> WE'VE SEEN A LOT OF
INFLUENCERS WHO HAVE TOLD US
EITHER THE INFLUENCE OR SPACE
IS DYING WHICH IS A LITTLE BIT
MORE CATACLYSMIC SO SOME OF
THOSE ARE SAYING IT'S EVOLVING
IT'S A LOT MORE DIFFICULT NOW
THERE'S A LOT IT'S A LOT MORE
SATURATED OUT THERE EVEN THOUGH
YOU HAVE THE METRICS THE
NUMBERS THAT WENT BEHIND HER
FOLLOWERS AND HOW ARE YOU STILL
SORT OF ABLE TO KEEP
CAR RELEVANT AND KEEP
MONETIZING OFF OF HER BASE IN
THIS EVER-EVOLVING INFLUENCE
YOUR SPACE.
>> YES AND SO FOR ME IT'S A
IT'S REALLY SIMPLE RIGHT LOOK
AT THE CORE OF ANY SORT OF
CREATE DIRECTION IS A A BRAND
STRATEGY AND WHAT SURROUNDING
THAT
BRAND STRATEGY ARE ELEMENTS OF
A PRODUCT, BUT ALSO LIKED FOR
NOW THE ICE BEAT
YOUR CONSUMER THAT YOU CAN
EXTRACT FROM FROM ANYBODY
REALLY THINK ABOUT THE BIG
BRANDS BEFORE AREA WHETHER IT'S
TORY BURCH OR BIG BRANDS LIKE
CALVIN KLEIN AND RALPH LAUREN
IT'S THE SAME THING RIGHT AS
YOU SCALE THE PERSON BEHIND THE
VISION HAS TO BE SCALABLE TO
SO AS WE GROW WE'RE GOING
CONTINUE TO COLLECT INFORMATION
AND DATA AROUND WHAT'S WORKING
WHAT'S NOT WORKING WE STILL
RELY ON THE TRADITIONAL THINGS
LIKE CLASSIC MERCHANDISING
INVENTORY, PLANNING ETCETERA
AND YOU BUILD OFF THE SAME
THINGS THAT HAVE BUILT THE
BUSINESSES
BEFORE HONESTLY.
>> IT SEEMS LIKE IT'S OF THE
OTHER WAY AROUND RIGHT BRANDS
HAVE TO BUILD A FOLLOWING AND
BUILDS THE FANS BUT NOW ARIEL
HAS HER OWN FANS AND THE US ARE
BUILDING THE BRAND BASED OFF OF
THAT. YOU THINK WE'RE GOING TO
SEE MORE OF THAT IN THE
FUTURE WHERE EVEN LARGE
COMPANIES, LARGE RETAILERS ARE
SEEKING OUT THESE INFLUENCERS
AND ASK HIM YOU KNOW WHAT WE'RE
GOING TO FUND YOUR BRAND EVEN
FROM SCRATCH.
>> SO I'M I THINK INFLUENCER IS
THE FUTURE OF THE INDUSTRY AND
I HAVE VERY LITTLE DOUBT
ABOUT THAT. I BILL BEFORE THIS
AND I STILL RUN
NOT HIM. WE RAISED ALMOST $45
MILLION BUILDING
A BRAND. BRAND IS EXPENSIVE AND
IF YOU CAN AND BUILD
ORGANICALLY BASED OFF UP
COMMUNITY AN ACTUAL FOLLOWING.
THEN YOU'RE SO FAR AHEAD OF THE
THINGS THAT I NEEDED TO INVEST
TO BUILD THE
BUSINESSES BEFORE.
>> WE'VE SEEN A LOT OF DUE TO
SEE COMPANIES AND EVEN
INFLUENCER COMPANIES GET INTO
THE PHYSICAL RETAIL SPACE IN OF
LATE AS WELL DO YOU SEE
SOMETHING MAYBE HAVING A
PRESENCE IN AN ACTUAL PHYSICAL
LOCATIONS
TOTALLY TO.
>> I DON'T THINK WE'RE
SPECIFICALLY GONNA FALL THE
FORMAT OF MULTI-BRAND RETAILERS
HAVING SAID THAT I THINK
RETAIL LOCATIONS IS IMPORTANT
PART OF HOW
ENGAGE WITH ANY SORT OF
PRODUCT, WHATEVER IT IS RIGHT
AND SO.
IT WILL HAVE A PARTICULARLY
IMPORTANT ROLE ALL AND HOW WE
DEVELOP THE BRAND
OVER TIME. I'M ALSO FAIRLY
CONFIDENT THAT IF ARIEL HAD HER
STORY AND HER SHE TOLD HER
FOLLOWERS HEY LIKE I HAVE GOING
TO THE STORE AT
1 O'CLOCK SHE HAD A LINE OF A
1000 PEOPLE AROUND THE CORNER
WAITING FOR
HER SO.
>> THAT POWER THAT I BUILT A
BRAND
WITHOUT THAT. IT'S EXPENSIVE
IT'S HARD SO IF YOU HAVE THAT
POWER AND YOU CAN DRIVE BRAND
DEVELOPMENT AND APPAREL SALES.
I THINK I'M LIKE ANYTHING
UNLIKE ANYTHING BEFORE.
>> WELL SOMETHING NAVY
HAS AERIALS POWER BEHIND IT FOR
SOMETHING LIKE I'M YOU'RE VERY
SPECIFIC CUTS OF MEAT RIGHT
CASHMERE PRODUCTS, HOW
IMPORTANT DO YOU THINK IT IS TO
CARVE A VERY
SPECIFIC BRAND WHERE YOU FOCUS
ITEM ONE MATERIAL ONE PRODUCT
IS THAT GOING TO CONTINUE TO BE
THE TREND GOING FORWARD.
>> YES, I THINK THAT THERE'S 2
SIDES TO THIS RIGHT THERE WHERE
THERE ARE COMMODITY DRIVEN
BUSINESSES RIGHT LIKE WE ONLY 2
FOOT WEARING ONLY A SWEATER IS
WHATEVER UM I DON'T THINK
THERE'S EVER GOING GO AWAY
BECAUSE THEY'VE ALWAYS BEEN
AROUND
WHAT WORKS CHANGING REALLY IS
HOW THINGS ARE DISTRIBUTED AND
ULTIMATELY THROUGH THAT NEW
DISTRIBUTION YOU HAVE MORE
INFORMATION TO GROW FASTER
RIGHT BECAUSE I CAN TALK
DIRECTLY TO YOU I CAN
ACCESS INFORMATION WHAT YOU'RE
BUYING NOT BUYING WHERE YOU'RE
SHOPPING HIGH SHOPPING AND
DELIVERY YOUR PRODUCT BETTER.
THE OTHER SIDE
IS TRADITIONAL LIFESTYLE
DEVELOPED APPAREL THAT ALSO
ISN'T GOING IN WHERE BUT WHAT
WE NEED TO CHANGE IS THE
DISTRIBUTION METHOD APPAREL IS
PROBABLY THE HARDEST CATEGORY 2
TO DEVELOP ONLINE AND JUST TO
BE A VIEWER AROUND SHOP IS
THINK ABOUT RIGHT HOW YOU SHOP
FOR CLOTHING IS DIFFERENT THAN
HOW YOU SHOP FOR GLASS IS OR
RAZOR OR SOMETHING LIKE THIS
NOT. SPECIFICALLY AS
COMMODITIZED YOU HAVE TO PLAY
TO A SLIGHTLY DIFFERENT
PSYCHOLOGY AND SENSIBILITY
THAT IS ROOTED IN LIFESTYLE AND
FASHION BUT THAT'S NOT GOING TO
GO ANYWHERE IN THE SAME THINGS
THAT HAVE DRIVEN OVER THE PAST
100 YEARS, WE'LL STILL STAY
INTACT, GREAT DESIGNERS ARE
STILL
GREAT DESIGN.
>> ALSO WOULD YOU THINK
SUSTAINABILITY PLAYS A ROLE IN
THIS AS WELL WE SEE IT WE'VE
BEEN SEEING A LOT OF THESE
BRANDS, ESPECIALLY A FASHION
WEEK TALKING ABOUT
SUSTAINABILITY HOW IMPORTANT IS
THAT WHEN YOU GUYS ARE CREATING
A LOT OF YOUR CLOTHING SO IT'S
FUNNY I I ACTUALLY DON'T TALK
ABOUT SUSTAINABILITY FIRST
DOWNS PLANE WHY FOR ME IT'S
LIKE REQUISITE LIKE WHY ARE WE
TALKING ABOUT RIGHT RIGHT WE'RE
NOT GOING TO DO STUFF THAT
DESTROYS THE ENVIRONMENT AND I
THINK FOR THE GENERATION
OF CONSUMERS THAT ARE REALLY
TAKING A MAJOR ROLE IN
THE MARKETPLACE. I'M THERE I
THINK ABOUT EITHER THE GUEST WE
ASSUME YOU'RE DOING ALL THE
RIGHT
STUFF BECAUSE NOT IN OUR
WILDEST DREAMS, WE DO SOMETHING
TO HARM THE THE PEOPLE THAT WE
WORK
IT'S FOR ME KIND OF SECONDARY
BECAUSE I THINK ITS REQUISITE
HAVING SAID THAT IT IS
EXTREMELY IMPORTANT TO THE
FUTURE OF THE CATEGORY WE HAVE
ENVIRONMENTAL LIMITS. I WANT
THIS
INDUSTRY CAN THEY'RE WE CAN'T
BE WASTING AS MUCH CLOTHING IS,
BUT WE CAN'T DESTROY WHY ARE OF
I'M IN THE PROCESS OF BUILDING
INDUSTRY SO THINGS HAVE TO
IT IS IN MY OPINION, THE
GENERAL DIRECTION OF
MANUFACTURING AS A WHOLE IF YOU
GO TO I KNOW EVER RIGHT NOW
VERY FEW MANUFACTURERS
WILL NOT HAVE THE LEVEL OF
CERTIFICATION NEED TO
DISTRIBUTE PRODUCT
INTERNATIONALLY SO WE'RE SEEING
IT FROM AT THE TOP DOWN RIGHT
NOW WHICH IS REALLY IMPORTANT
AND I THINK
ULTIMATELY YES IT'S A POINT TO
CONSUMERS PRICES IMPORTANCE
1000 POINT COLORS IMPORTANT
THOSE THINGS ARE CHANGING.
IT JUST WHAT IS GOING TO BE THE
CORE OF THE INDUSTRY REGARDLESS
OF WHAT YOU'RE DOING.
>> IF ONLY EVERY BRAND THOUGHT
THAT WAY THAT IT WAS REQUIRED
TO BE SUSTAINABLE BUT GOING
BACK TO SHOPPING FOR
A PERIL ONLINE WHAT DO YOU
THINK THE BIGGEST INNOVATIONS
ARE GOING TO COME FROM YOU
MENTIONED, YOU KNOW YOU'RE
WORKING ON NEW FORMS OF
DISTRIBUTION BUT
IS IT TECHNOLOGY TO HELP YOU
UNDERSTAND HOW SOMETHING IS
GOING TO FIT IF YOU'RE SHOPPING
ONLINE OR IS IT THE TRIAL
PROGRAMS THAT ARE SAYING TRY
AND BUY THAT SORT OF THING WHAT
INNOVATION WILL
IT TAKE.
>> FOR ME COMING IN THIS
INDUSTRY I WANTED TO I DIDN'T
COME FROM FROM
THAT RIGHT UM I I WANTED
TECHNOLOGY EVERYTHING WE WERE
DOING WHAT I REALIZE IS IT
DOESN'T REALLY DESERVE TO BE IN
EVERYTHING YOU DO.
IT ONLY NEEDS TO BE IN PLACES
WHERE IT SERVICES THE AND NEEDS
OF HOW YOU BUY PRODUCT A
SHOPPER PRODUCT. I DON'T THINK
THE TECHNOLOGIES ARE ALL THERE
YET I DON'T THINK THEY'RE THERE
YET EVEN ON THE MANUFACTURING
LEVEL
AND SO YOU KNOW WHAT I'VE KIND
OF RECONCILE TO REALIZE OVER
TIME
IS THAT THE THINGS THAT ARE
IMPORTANT TO PEOPLE ABOUT
CLOTHING ARE ULTIMATELY THE
SAME AS THEY HAVE BEEN RIGHT
LIKE YOU CARE ABOUT THE BRAND
IS SHOPPING BE KILLED.
THE STYLE A TREND YOU LIKE I'M
CONVINCED THAT THAT'S REALLY
NOT GOING ANYWHERE
AT ALL. AND SO I'VE HAD THIS
HUGE KIND OF LIKE MIND SHIFT
FROM LIKE OK I STILL IN THE
CLASSICAL MERCHANDISERS ARE
STILL NEED CLASSICAL PRODUCTION
DEVELOPMENT PEOPLE EVERY DAWN
SPENDING IN TURN INNOVATE USING
TECHNOLOGY AND THE PERIL
ETCETERA IS A DOLLAR FOR ME
THAT'S WASTED IN A MIKE OR
BUSINESS PERIL IS APPARENT
FASHIONS BASHING.
>> YEAH THAT'S THAT'S GAMMON
SEE OF AN AUTUMN TO KUHN AN
INTERIM SEAL OF SOMETHING MAYBE
MATT THANK YOU AGAIN FOR YOUR
TIME AND COMING UP EVERYBODY.
>> THE BUSINESS OF I'M SHOPPERS
BUY CLOTHES
EVERY DAY WITHOUT THINKING OF
THOSE CONSEQUENCES BUT WE'RE
GOING TO DISCUSS THE HIGH PRICE
OF FAST FASHION WHICH AT
RETURNS.
♪
>> WELCOME BACK EVERYONE TO THE
BUSINESS OF BUYING A
>> IT'S THAT SORELY OF ACREAGE
OUT OF THE GLOBAL CLOTHING
INDUSTRY REPORTEDLY PRODUCES
80 BILLION GARMENTS A YEAR.
THE FAST FASHION IS A TERM USED
TO DESCRIBE WOMEN, RETAILERS
ARE QUICKLY MOVING DESIGNS FROM
THE CAP WALK ALL THE WAY TO THE
STORES, HOWEVER, THIS CHEAP
FAST FASHION. WHAT DOES COME AT
A HIGH PRICE TO OUR HEALTH IN
OUR ENVIRONMENT THAT SHOPPING
LISTS THE PRICE OF FAST AND IN
THE FUTURE OF CLOTHES REVEALS
THE DARKER SIDE IF THE INDUSTRY
TO REPLACE BE JOINED BY THE
AUTHOR OF
THAT BOOK. DANA THOMAS DANA
GREAT TO HAVE YOU HERE BY THE
WAY THIS BOOK JUST CAME IN LIKE
8 DAYS AGO, SO CONGRATULATIONS
ON THAT SO HOW FAST DO
THE CLOTHES GO FROM THE MAKER
TO THE STORE.
ZARRELLA IS IN 2 WEEKS
REFORMATION I.
>> THINK IF THEY REALLY PUT
THEIR MIND TO IT COULD BE 2
WEEKS I THINK THEY'RE AVERAGES
42 DAYS BUT IF THERE'S
SOMETHING THAT'S REALLY HOT.
THEY GET IT
OUT THERE. IT WAS FUNNY BECAUSE
THERE WAS A GREAT MOMENT WHEN
WHEN THE SPEAKER OF THE HOUSE
NANCY PELOSI PULLED OUT AN OLD
MAX MARA COAT, AND EVERYBODY
WANTED THAT MAX MARCO TIMES I
WAS LIKE OH WE CAN'T GET THAT
BACK INTO PRODUCTION TO NEXT
FALL IS LIKE WHAT.
>> THIS IS THE AGE OF FAST
FASHION RIGHT. WHY ISN'T IT
THAT COAT LIKE ON THE RACK IN
EVERY STORE IN
2 WEEKS, MAX, BUT THEY DIDN'T
AND THEY MISS AND THEY MISSED
OUT ON EVERYONE WEARING
RED COATS.
>> AND GENERAL FAST FASHION IS
VERY EXCITING FOR CONSUMERS BUT
THERE'S OBVIOUSLY A DARK SIDE
THAT YOU TRY TO SHINE A LIGHT
ON
YOU VISITED FOLLOW DASH
RECENTLY TO TRY TO SHINE A
LIGHT ON THE CONDITIONS OF HIS
AND FACTORY
WORKERS JUST A FEW YEARS AFTER
THE DISASTER AT RANA PLAZA THAT
KILLED THOUSANDS OF PEOPLE WHAT
IMPROVEMENTS HAVE YOU
SEEN WHAT HAVE THEY SORT OF
INITIATED TO TRY TO MAKE SURE
THAT THAT DOESN'T
HAPPEN AGAIN.
>> WELL THERE ARE STILL
SWEATSHOPS I WAS OFF THE PLANE
THAT 2 HOURS WAS ALREADY
VISITING ONE AND WHEN I VISITED
ONE. MY GUIDE SAID YOU KNOW WE
PASSED SEVERAL WHERE WERE FAR
WORSE TO MISS DRIVING UP THIS
ROAD THAT WHOLE ROAD WAS LINED
WITH SWEATSHOP IT WAS A BIT
LIKE WHAT I GUESS THE LOWER
EAST SIDE OF NEW YORK CITY WAS
LIKE IN THE LATE 19TH CENTURY
THAT IT WAS JUST BUILDING AFTER
BUILDING AFTER BUILDING OF.
SWEATSHOPS BUT YOU KNOW THERE
BECAUSE OF THE ACCORD FOR FIRE
AND SAFETY THAT WAS PUT IN
PLACE AFTER THE RANA
PLAZA COLLAPSE. THERE HAVE BEEN
GREAT IMPROVEMENTS. I DID VISIT
ONE FACTORY THAT HAS.
FOLLOWED ALL THE RULES IT THAT
HAVE BEEN SET BY THE ACCORD SO
THE WIRES ARE DANGLING FROM THE
CEILINGS THERE PUT UP IN THE
CEILINGS AND THERE'S NOT RAW
WIRES THAT EVERYTHING IS
SPOTLESS AND
PEOPLE THERE A FULL-TIME JOB
JUST SWEEPING THE FLOORS SO
THAT THERE'S NO DEBRIS AND THEY
CAN CATCH FIRE COTTON IS VERY
FLAMMABLE SO THERE'S NO COTTON
ON THE FLOOR OR FLYING IN THE
AIR THAT IT'S AIR CONDITIONED.
WHAT WAS MOST IMPORTANT WAS
THAT THEY HAD
THEIR OWN HOME AND RESIDENT FOR
ON SITE SO THE PLACE TO GO UP
IN FLAMES, THEY COULD PUT IT
OUT WITHOUT HAVING TO WAIT FOR
THE FIRE ENGINES TO LIVE.
AND.
THAT THOSE KINDS OF
IMPROVEMENTS YOU COULD FEEL
LIKE THE WORKERS FELT SAFE THEY
WERE WELL TREATED IT WAS CLEAN.
THERE WAS LIGHT. WAS IT WAS HOW
IT SHOULD THE AS OPPOSED TO THE
SWEATSHOPS DOWN THE ROAD.
>> AND YET THESE COMPANIES
THESE RETAILERS ARE TRYING TO
FIND CHEAPER FORMS OF LABOR AND
THAT'S THE
RISK RIGHT.
>> THE AVERAGE DISTANCE BECAUSE
IT COSTS MONEY THAT THE
IMPROVEMENTS IN THAT EATS INTO
PROFIT MANUFACTURERS WOULD
RATHER NOT HAVE TO INVEST ON
PUTTING WIRES IN THE CEILING
AND WATER PUMPS IN THE GARDEN
AND RESERVOIRS IN THE
PARKING LOT. BUT YOU KNOW IT
SAVES LIVES AND AND YOU KNOW
THAT'S THE MOST IMPORTANT THING
WORKERS SHOULD BE WELL TREATED
FOR MAKING OUR CLOTHES WE
SHOULD WE SHOULD APPRECIATE
WHAT WENT INTO IT AND KNOW THAT
THAT THEY
WANT SLAVES.
>> IS THERE A WAY FOR US AS
CONSUMERS TO IDENTIFY THE
WORKING. THIS IS OF HOW THESE
PRODUCTS ARE MADE FOR US, YOU
KNOW THIS IS A RELIABLE BRAND
OR RETAILER HOW CAN WE INFORM
OURSELVES WELL MAKING THIS
PURCHASE DECISIONS.
>> IT IS TRICKY FROM YOU KNOW
THE LABELING STANDPOINT BECAUSE
WE SAY SOMETHING IS MADE
SOMEWHERE WE THINK THAT MEANS
IT MUST BE OK
NOW. ACROSS THE BOARD THERE ARE
SOME PLACES WHERE YOU SHOULD GO
LIKE RIGHT THAT'S NOT IT.
YOU KNOW IN CAMBODIA WHEN THE
WORKERS WENT ON STRIKE ASKING
FOR FOR A RAISE IN THEIR
WAGES, THEY. THE GOVERNMENT
SENT OUT POLICE WHO SHOT AT
THEM WITH LIVE AMMUNITION AND
SEVERAL WERE KILLED, SO YOU
KNOW THE THE RELATIONSHIP
BETWEEN THE GOVERNMENT WHICH.
HANDLES YOU KNOW OVERSEAS WAGES
FOR THE GARMENT INDUSTRY AND
THE GARMENT WORKERS IS VERY 10
US AND FRAUD AND YOU
KNOW IT THEY'RE HUMAN RIGHTS
PROBLEMS THERE THERE HUMAN
RIGHTS PROBLEMS IN MYANMAR AS
WELL. SO THERE'S YOUR LIKES OR
2 PLACES WHERE YOU GO LIKE
MAYBE THAT'S NOT A GOOD IDEA,
BUT THEN WE HAVE SWEATSHOPS IN
LA I WRITE ABOUT THEM IN
THE BOOK AND I WENT AND VISITED
THEM IN DOWNTOWN LA IN THE
BENDIX BUILDING UNIT DOWN THE
HALL FROM CALL OUR CALORIES OF
PEOPLE SO UNDOCUMENTED WORKERS
SEWING CLOTHES FOR A DOLLAR TO
AN HOUR. SO IT SAYS MADE IN THE
USA YOU THINK OH THAT'S GREAT
IT'S NOT NECESSARILY GREAT IT'S
REALLY HARD TO KNOW. SO YOU
HAVE TO GO WITH BRANDS THAT YOU
KNOW ARE TREATING YOU RIGHT.
TREATING THEIR WORKERS RIGHT
SELLING YOU GOOD PRODUCT, I'M
WEARING STELLA MCCARTNEY TODAY,
I KNOW STILL IS A STAND-UP
PERSON SHE NO LEATHER KNOW FOR.
HAYES LIVING WAGE HAS GOOD
FACTORIES MAKE SURE EVERYONE
HAS ON HIM, YOU KNOW HEALTH
INSURANCE AND WE'RE IN SHE
TAKES CARE OF
OF THE WHOLE SUPPLY CHAIN SHE
KNOWS WHERE THE CARS COMING
FROM SHE KNOWS WHERE THAT WAS
COMING FROM SO I KNOW BUYING
HER CLOTHES.
>> IT'S A SAFE BET IT'S DONE
RIGHT. DANA, LET'S LOOK AT THE
SUSTAINABILITY ASPECT OF A LOT
OF US DON'T THINK A LOT OF
PEOPLE REALIZE WITH FAST
FASHION OBVIOUSLY YOU HAVE MORE
CHOICES YOU HAVE MORE OUTFITS
BUT THERE'S ALSO A LOT OF STUFF
THAT GOES
ON SOLD A 100 BILLION ITEMS OF
CLOTHING OR PRODUCE ANNUALLY
AND 20% OF THAT GOES COMPLETELY
UNUSED WHICH IS INSANE TO THINK
ABOUT THE DISASTER IS THIS EVEN
A SUSTAINABLE OPERATION
IS NOT IT'S NOT AND IT GOES
BACK TO
THAT OLD.
>> THING WE'VE HEARD ABOUT FOR
YEARS IT HAS RAINED IN BUSINESS
AND CAPITALISM THE ECONOMIES OF
SCALE SINCE DAY ONE OF THE
INDUSTRIAL REVOLUTION, WE TALK
ABOUT THE ECONOMIES OF SCALE
THAT IT'S CHEAPER TO MAKE A 100
RED SWEATERS AND 80'S WILL MAKE
A 100 WILL TOSS 20 BECAUSE WE
HAVE A HIGHER PROFIT MARGIN
BECAUSE WE'VE MANAGED TO YOU
KNOW BE MORE EFFECTIVE BY
MAKING A 100 EVEN IF
WE'RE TOSSING. ONE OF THE
DESIGNERS ARE RIGHT ABOUT IN
THE BOOK MARIA CORNEJO CALLS
ALL OF THIS THE
FALSE ECONOMY THAT SHE WOULD GO
WITH THE COMPANY TO CHINA OR TO
HONG KONG AND TO MIKEL
AND I'M.
>> PRODUCERS TO SAVE MONEY ON
PRODUCTION BUT SHE WAS STAYING
AT A 5 STAR HOTEL AND FLOWN
BUSINESS CLASS TO GET THERE.
SO YOU
KNOW LIKE THERE ARE THINGS THAT
ARE JUST NOT RIGHT LIKE
THROWING AWAY 20% HOW CAN THAT
IN THE LONG RUN BRIGHT ACTUALLY
MAKE GOOD BUSINESS SENSE.
SO COMPANIES LIKE STELLA
MCCARTNEY HAVE NOW WHAT THEY
CALL THE EPA KNOW THE
ENVIRONMENTAL PROFIT AND LOSS
STATEMENT. AND IT'S LIKE A
REGULAR PROFIT AND LOSS
STATEMENT EXCEPT THAT YOU'RE
YOU'RE ANALYZING YOUR EAT YOUR
ENVIRONMENTAL IMPACT AND
WHEN YOU YOU SEE THAT YOU KNOW
YOUR YOUR IMPACT ON THE
CASHMERE MARKET IS REALLY HIGH
IN COMPARED TO HOW MUCH YOU'RE
SELLING. AND YOU LEVEL THAT
AND LOWER YOUR IMPACT YOUR ALSO
BLOWING
LOWERING COSTS RIGHT SO IT'S
BETTER BUSINESS AND IT'S GOOD
CLEAN BUSINESS. SO THERE IS A
WAY TO.
>> MAKE MONEY BEING SUSTAINABLE
AND ACTUALLY IT'S A BETTER WAY
OF DOING BUSINESS WE NEED TO
GET AWAY FROM ECONOMIES US TO
OF OF SCALE BECAUSE IT'S
NOT ECONOMIC.
>> DAN WE CAN TALK ABOUT THIS
FOR HOURS AND HOURS AND HOURS
UP A THANK YOU SO MUCH FOR
JOINING US. DAN THOMAS, SHE'S
AUTHOR OF PLUS
THE PRICE OF FAST FASHION AND
THE FUTURE OF CLOSE THANKS
AGAIN FOR JOINING US AND IT'S
OUT OF COURSE
RIGHT NOW.
>> ALL RIGHT COMING UP EVERYONE
IN THE BUSINESS OF BUYING THE
FUTURE OF FASHION RETELL ON
COME HE'S USING
♪
ARTIFICIAL INTELLIGENCE IMPROVE
CUSTOMER EXPERIENCE IT.
♪
>> OH
>> HELLO EVERYONE WELCOME BACK
TO THE BUSINESS
OF BODY.
>> AND FASHION AND ALL OF YOU
THAT AI IS A PLATFORM THAT IS
HELPING ONLINE RETAILERS
IMPROVE CUSTOMER EXPERIENCES,
I'VE CELLS AND REDUCE COSTS THE
START OF BOOKS SHAPE THE FUTURE
OF FASHION RETAIL THROUGH OUR.
HERE WITH MORE IS THE CHIEF
PRODUCT OFFICER JULIA DE MAR
JULIE THANKS FOR JOINING US
HERE TODAY TO HER HAND WE TALK
ABOUT PERSONALLY STATION USING
DATA ALL THE TIME IN RETAIL,
BUT GIVE US THE INSIDE SCOOP AS
TO HOW VIEW DOT A I WORK
SPECIFICALLY. YES,
THE FAA.
>> AND I GO TO THE SAME
E-COMMERCE STORE AND THEN WE
LOOK AT THE SAME DRESS FOR
EXAMPLE RIGHT. I'M I'M I BELOW
ATTRACTED TO THE DRUG BECAUSE
OF ITS COLOR
OR PATTERN AND YOU MIGHT BE
LOOKING FOR A SPECIFIC I'M
STILL
AT RIGHT. SO WE DO HAVE OUR OWN
PREFERENCE IS WHY WE'RE LOOKING
AT PRODUCTS AND WHY THEY'RE
LOOKING AT ITEMS AND THEN WHAT
OUR TECHNOLOGY. ALLOWS
CONSUMERS TO
DO IS. RETAILERS BY USING OUR
ATTACK OUR UNDERSTANDING
INDIVIDUAL PREFERENCES
OF CONSUMERS AND THEN WE FOR
OUR RECOMMENDATIONS WERE
WRECKED AMENDING PRODUCTS THAT
ARE VERY MUCH PERSONALIZED AN
INDIVIDUALIZED TO YOUR TASTE,
LET'S TALK.
>> BUT THAT PERSONALIZATION
ASPECT OF THIS BECAUSE WE KNOW
DATA PLAYS A HUGE ROLE IN THE
SUCCESS RIGHT NOW HOW DO YOU
BUILD A BETTER CUSTOMER
EXPERIENCE BASED ON THE
PERSONALIZATION.
>> YES THE WE STYLE PROFILE FOR
EVERY
COST THEM. SO YOU KNOW HOW
SOMETIMES YOU GO TO LARGE SHOT
E-COMMERCE SITES IN THIS SHOW
YOU PEOPLE WHO VIEW THIS ALSO
KNEW THAT EVERYTHING IS BASED
ON WHAT OTHERS HAVE DONE WE ARE
USING DATA TO BUILD UP STYLE
PROFILE FOR YOU SPECIFICALLY
BECAUSE FOR FASHION.
YOU KNOW YOU AND A FRIEND OF
YOURS YOU MIGHT LOOK VERY
SIMILARLY
ON PAPER BUT THEIR CLOSETS ARE
VERY DIFFERENT RIGHT SO THE
STYLE PROFILE ALLOWS US TO
TAILOR IT SPECIFICALLY TO YOU.
>> EXPERIENCE LOOK LIKE THAT IN
COLLECTING THAT DATA IT SEEMS
LIKE IT'S A PROACTIVE MEASURE
BY RETAILERS TO KIND OF ACT Q A
BY A PREFERENCE.
>> YES, ABSOLUTELY SO CONSUMER
IT'S IT'S REALLY
JUST BUYING LOOKING AT THE
BEHAVIOR OF THE CUSTOMER AND
CONSUMER ON THE SITE WERE
DETERMINING YOUR INTENT IN THIS
PARTICULAR SESSION TO DETERMINE
INTENT LIKE THE EXAMPLE THAT
YOU USE THAT MIGHT BE
INTERESTED IN SELLING.
SO WE'RE
LOOKING WHERE WE'RE GIVING THE
RECOMMENDATIONS
AND THEN OBSERVING
WHICH NEXT PRODUCT YOU ARE
REACTING TO WE ARE STARTING TO
UNDERSTAND YOUR PREFERENCES AND
DO YOU HAVE A SPECIFIC INTENT
IN THIS PARTICULAR FIND CLICK
TO A SIMILAR SILHOUETTE YES,
YOU ARE CLICKING TO A DIFFERENT
CELL AND SAME COLOR AND THEY
SURE GOT
>> AND THERE'S WARNING RAISE
ABOUT MILLION OR HOW IS THAT
GOING TO BE IMPLEMENTED WE'RE
GOING TO USE
THAT WITH.
>> YES SO WE'RE GOING TO USE
THAT TO INVEST IN OUR
TECHNOLOGY OF COURSE, BUT ALSO
WE HAVE DEMAND FROM GLOBAL
RETAILERS. SO
WE ARE BUILDING UP TO BUILD AND
BUILD UP THE MOUNTAIN AND
INVEST IN
THE TEAM.
>> IN THE IF YOU LOOK AT THE
COMPANIES THAT ARE COMING TO
YOU THAT WANT TO USE YOUR DATA
ARE THEY STARTUPS ARE THEY'D
DEEP INTO THE LIFE CYCLE OF THE
THE LARGE RETAILERS WANT TO
ADAPT TO THE EDGE OF TECHNOLOGY
WHO WAS THAT MIX FOR ITS
REALLY OLD.
>> AND SO WE WE'RE WORKING WITH
ESTABLISHED RETAILERS THAT HAVE
BEEN AROUND FOR DECADES LIKE
MACY'S FOR EXAMPLE WE'RE
WORKING WITH. SECOND HOUSE
MARKETPLACES LIKE THREDUP IS
OUR COST THEM WERE
WORKING WITH IT'S BILLION
DOLLAR MARKET PLACES LIKE
MCCULLY BRAND WE ALSO HAVE TO
START UP AND IT'S STILL IN A
TUB RAMS.
>> IT SEEMS LIKE A LOT OF
STARTUPS YOU WANT TO HAVE
TECHNOLOGY AT THE START AND
KIND OF A DOUBT THAT EARLY YOU
FIND IT HARDER TO WORK WITH
THE MORE ADDITIONAL RETAILERS
WHO MAYBE HAVEN'T RELIED ON
DATA SO MUCH BUT NOW SUDDENLY
WANT TO START INCORPORATING
THIS KIND
OF PERSONALIZATION.
>> IT'S REALLY DEPENDS ON WHAT
THEIR TEAM IS TRYING TO SOLVE
SO I THINK IF THEY HAVE REALLY
UNDERSTAND WHERE TECHNOLOGY CAN
REALLY HELP AND I'M AND I'M A
PROTEST FOR THAT USE CASE OR WE
EXPLAIN TO THEM HOW ARE
TECHNOLOGY
CAN HELP THEN IT BECOMES MUCH
EASIER BECAUSE YES, YOU'RE
ABSOLUTELY RIGHT.
LARGE RETAILERS. A LITTLE BIT
MORE DISJOINTED SOMETIMES LIKE
A DIFFERENT TEAM, SOME
RESPONSIBLE FOR DIFFERENT
THINGS BUT AND WE USUALLY START
WORKING WITH
WANT APART AND VERY VERY OFTEN
WE JUST EXPAND OUR
PRODUCTS THROUGH.
>> THE REST OF A RETAILER.
SO WHAT DO YOU THINK WHAT DO
YOU EXPECT THE FUTURE OF THIS
TO KIND OF LOOK LIKE OVER TIME,
IT'S JUST COOL TO LOOK AT IT
NOW IT'S GOING TO GET TO WHAT
DOES THIS SAY MINISTRY LOOKED
LIKE IN 2020
2025 2030.
>> YES, STILL A ION TECHNOLOGY
IN GENERAL WE'RE DEFINITELY
KNABE LAYING ON.
RETAILERS AND BRANDS TO STAY
COMPETITIVE, FRED BECAUSE THE
FUTURE IS GOING TO BE ABOUT
EXPERIENCE SHOPPING FOR
CLOTHES, WE ALL KNOW SHOPPING
FOR CLOTHES AND IT'S IT'S VERY
EMOTIONAL EXPERIENCE, A VERY
VISCERAL EXPERIENCE. AND
CONSUMERS ARE STILL GOING TO BE
LOOKING FOR FASHION RETAILERS
TO INS FIRE THEM AND TO GIVE
THEM THAT INTO THE REAL CONTENT
AND TO GIVE THEM WITH A
PERSONALIZED INFORMATION AND I
THINK THIS IS WHAT THE FUTURE
WILL BE IT DOESN'T REALLY
MATTER FOR SHOP IN THE STORE
ONLINE OR MY MOBILE PHONE
ON OUR OR THROUGH MY VOICE
TO SUSPEND. IT'LL THE WHOLE I
AM AND WHAT I LIKE REALLY
QUICKLY JULIA WE EXPECT THIS
CUSTOMERS PRESS LIVE NATION BUT
ARE ALSO BECOMING MORE WARY
ABOUT DATA PRIVACY HOW DO YOU
THINK ABOUT THAT MAKESHIFT
MAKING SURE THE CUSTOMER FEELS
LIKE THEY'RE DAVIS
BE PROTECTED.
>> SO DEMOS OF OUR PRIVACY
POLICIES THAN AND DATA
PROTECTION.
BUT WHAT INTERESTING THE RECENT
SPY TO SAY THAT 43% OF
CONSUMERS THAT WERE SURVEYED
THERE
ARE WILLING TO GIVE YOU THAT
INFORMATION AWAY IN EXCHANGE
FOR THIS PERSONALIZED
EXPERIENCE AND I THINK THAT
NUMBER IS JUST GOING
TO GROW RIGHT THAT'S JILLIAN