ENSURE EDITOR AT LARGE SEE NET
IN
HOW BIG IS THIS MOVE BY APPLE
BECAUSE APPLE HAS FOR THE
HISTORY OF APPLE FEELS LIKE
THEY WANTED TO KEEP THE
CUSTOMERS OUT OF THE INSIDE.
>> YEAH, IT'S ACTUALLY A REALLY
BIG DEAL AND PART OF IT IS
EXACTLY WHAT YOU'RE
TALKING ABOUT STUFF LIKE REPAIR
MANUALS AND PARTS HAVE ALWAYS
BEEN SOMETHING THAT APPLE IS
KEPT BEHIND THE WALKING KEY YOU
HAVE TO BE AN AUTHORIZED
SERVICE TECHNICIAN OR SOMEHOW
WORKING WITH THE COMPANY TO GET
ACCESS
TO THESE DIFFERENT MANUALS
AND PARTS BUT NOW THE COMPANY
SAYS THAT THEY'RE GOING TO MAKE
IT SO THAT YOU CAN BUY THE MOST
COMMON REPAIR THINK ABOUT
YOUR BAD WE ARE THIS GREEN OR
MAYBE THAT CAMERA WHEN IT COMES
TO THE IPHONE 13 OR THE IPHONE
12 FROM
LAST YEAR THEY'RE GOING TO
EXPAND IT LATER ON TO INCLUDE
THE MAC AS WELL ALL THIS STARTS
NEXT YEAR. AND THEY'RE SAYING
THAT IT'S GOING TO UNITED
STATES, BUT THEN THEY'LL EXPAND
IT GLOBALLY
AS WELL.
>> NOW APPLE HAS LONG CLAIMED
THAT LETTING CONSUMERS FIX
THEIR
OWN STUFF WOULD BE DANGEROUS.
SO WHAT DO YOU THINK CHANGED.
FRANKLY THE POLITICS OF THE
MOMENT HAVE
CHANGED SIGNIFICANTLY. THERE IS
AN EFFORT IN THE TECH INDUSTRY
CALLED RIGHT
TO RUN.
>> PAIR AND THE IDEA IS PRETTY
SIMPLE I BOUGHT THIS THING I
HAVE THE RIGHT TO REPAIR IT
WHEN IT BREAKS BUT WHAT
DOES HAPPEN AND AS WE'VE SEEN
COMPANIES, NOT JUST APPLE APPLE
IS AN EASY EXAMPLE, BUT ALSO
JOHN
DEERE TRACTORS WE'VE SEEN THIS
WITH CAR COMPANIES WHERE THEY
WILL WALK BEHIND ACCESS TO NOT
JUST THE TOOLS
YOU NEED. BUT ALSO SPECIAL
DIAGNOSTIC APPS OR MAYBE EVEN
SPECIAL CONTROL SOFTWARE THAT
THEY WILL ONLY GIVE TO THEIR
CERTIFIED TECHNICIANS AND THAT
HAS KEPT A LOT OF PEOPLE FROM
BEING ABLE TO RIP PAIR
THEIR DEVICES AND IT SUCKS WHEN
IT'S AN IPHONE GREAT BUT THINK
ABOUT MULTIPLE HUNDREDS OF
THOUSANDS
OF DOLLARS TRACTOR THAT
SUDDENLY YOU HAVE OUT OF WORK
AT YOUR FARM THAT IS WHAT'S
REALLY PUSH
THIS FORWARD AND SO THEY'RE NOW
DIFFERENT WAS BEING CONSIDERED
THE STATE OF MASSACHUSETTS IN
TWENTY-TWENTY ACTUALLY PASSED
A LAW FORCING CAR COMPANIES TO
GIVE US ACCESS TO DIAGNOSTIC
TOOLS IF YOU LIVE
IN MASSACHUSETTS AND THIS IS
CLEARLY SOMETHING THAT'S MOVING
ALONG. AND APPLE SEES OK WE ARE
ON THE WRONG SIDE OF IT WE NEED
TO GET ON THE RIGHT SIDE
OF IT.
>> SPEAKING OF THAT NOW THIS
COMES THIS NOW COMES JUST A FEW
MONTHS AFTER PRESIDENT
JOE BIDEN PASS AN EXECUTIVE
ORDER THAT DIRECTED THE FTC TO
ISSUE RULES REQUIRING COMPANIES
TO ALLOW DO YOURSELF REPAIRS SO
NOW THAT APPLE IS DOING AND
THEY'VE ANNOUNCED THAT THEY'VE
SHED THEIR SKIN OF NOT LETTING
US IN.
DO YOU EXPECT OTHER TECH GIANTS
TO OFFER SOMETHING LIKE THIS
AND WHAT SORT OF STANDARD HAS
APPLE SET NOW.
>> IT'S GOING TO BE INTERESTING
THEY HAVEN'T ACTUALLY STARTED
THE PROGRAM YET STARTS NEXT
YEAR SO FOR US. I THINK THERE'S
GOING TO BE A BIG QUESTION
ABOUT WHAT HOW IT GOES RIGHT
EXACTLY HOW MANY PARTS CAN YOU
GIVE US
ACCESS TO WHAT ARE GOING TO BE
THE RESTRICTIONS ALL THAT TIME
STAFF THINK GIVEN US SOME
INDICATIONS WE'VE LEARNED ABOUT
THAT ON SCENE THAT BUT THERE'S
A LOT MORE WE NEED TO
BUT I DO THINK THAT APPLE IS
OFTEN A TRIM MAKER RIGHT AND I
WOULD NOT BE SURPRISED IF I
STARTED SEEING COMPANIES LIKE
HP AND SAMSUNG AND OTHER
TECH GIANTS START TO FOLLOW IN
ITS FOOTSTEPS. IT'S GOING TO BE
VERY INTERESTING TO WATCH
BECAUSE THESE COMPANIES HAVE
MADE IT
A VERY NORMAL THING FOR US
NORMALLY NOT TO BE ABLE TO
TOUCH THE INSIDE OF OUR DEVICES
AND NOW WE'RE EFFECTIVELY
SEEING A ONE A
B ON.
>> THAT NOW LET'S LOOK AT THIS
FROM A FINANCIAL STANDPOINT
RIGHT NOW IF YOU WANT TO FIX
YOUR OWN DEVICE. YOU CAN GO TO
A 3RD PARTY REPAIRED PLACE AND
THEY CAN DO THAT CORRECT
ALSO IF YOU WANT TO FIX TONE OF
ICE AND YOU WANT TO DO IT BY
YOURSELF YOU HAVE TO BUY
COMPONENTS THAT MIGHT NOT BE
FROM APPLE. SO NOW THAT APPLE
IS
THE ONE THAT'S GIVING YOU THAT
SELLING YOU THOSE COMPONENTS
WERE KIND OF FINANCIAL GAIN ARE
THEY MAKING FROM THIS
ALLOWANCE.
>> APPLE WAS A PRETTY CAREFUL
TO MAKE IT LOOK LIKE THEY'RE
NOT REALLY
DOING THIS FOR-PROFIT OBVIOUSLY
VERY FOR-PROFIT COMPANY BUT
THERE AND FOR EXAMPLE SAID THAT
THE TOOLS ARE BEING SOLD
AT COST AND THAT
THESE PRIVATE THESE DIFFERENT
UH PARTS ARE BEING SOLD FOR THE
SAME PRICE.
THEY CHARGE FOR FROM THEIR
CERTIFIED TECHNICIANS. SO IN
THEORY THIS IS REALLY JUST
EXPANDING THE PLACES WHERE YOU
CAN GET
A PHONE FIX RIGHT USED TO BE AT
AN APPLE STORE OR TO CERTIFIED
TECHNICIAN AND NOW ALSO YOUR
HOME DESK. BUT YOU KNOW IT'S
GOING TO BE VERY INTERESTING TO
WATCH PARTICULARLY THOSE PLACES
THAT ARE IN THE MALL THAT DO
THE PHONE REPAIR IN
15 MINUTES. THOSE PEOPLE ARE
PROBABLY NOT CERTIFIED OFTEN
AND THEY'RE USING PARTS THAT
YOU DON'T KNOW WHERE THEY'RE
COMING FROM AND BACK COULD
CHART START CHANGING THE GAME
IF APPLE MAKES THIS STUFF
WIDELY AVAILABLE
EVEN MORE.
>> NOW WHEN IT COMES TO THOSE
PEOPLE IN THE MALL WHEN IT
COMES A 3RD PARTY REPAIR SHOPS,
WHAT DO YOU THINK THEIR
REACTION
IS BECAUSE ONE SIDE THE COULD
BE THINKING OH NO, WE LOSING
CUSTOMERS FROM THE OTHER SIDE
OF IT NOT EASY TO
GET IN TO AN IPHONE SPECIALLY
WITH THE ADHESIVE THE USE FOR
WATERPROOFING AND THINGS LIKE
THAT SO WHAT DO YOU THINK THE
REACTION IS.
>> POLITICALLY A LOT OF THEM
ARE VERY HAPPY RIGHT. IF YOU IF
YOU LIVE IN WATCHING ON TWITTER
AND YOUTUBE OF THE LAST FEW
DAYS EVER SINCE THIS
ANNOUNCEMENT HAPPEN. YOU CAN
SEE THAT THEY THINK THAT THIS
IS A VERY GOOD STEP FORWARD FOR
APPLE AND THAT IT'S GOING TO
START A TREND. BUT ALSO AS YOU
POINT OUT THIS IS POTENTIALLY A
THREAT TO SOME OF THEIR
BUSINESS AND THEY ARE
APPREHENSIVE ABOUT HOW THIS
WILL WORK WHAT RESTRICTIONS
APPLE IS GOING TO PUT ON IT ONE
OF THE THINGS APPLE SAID IS
THAT IF YOU BUY THEM APART
FROM THEM AND YOU NEED TO
REPAIR YOUR PHONE AND YOU OPEN
IT UP AND YOU REALIZE OH MY
GOSH THIS IS WAY HARDER THAN I
THOUGHT IT WAS
YOU CAN GO TO AN APPLE STORE
AND HAVE THEM FINISH IT OF
COURSE HAVE TO PAY FOR THE
LABOR AND SO IT COULD BE THAT
SOME OF THESE STORIES COULD
BENEFIT FROM THAT KIND OF STUFF
TOO. BUT YOU BRING UP A VERY
IMPORTANT PART THIS IS HARD TO
DO AND I'M SORRY
VERY SMALL NUMBER OF PEOPLE ARE
ACTUALLY GOING TO TAKE
ADVANTAGE OF THIS PROGRAM, BUT
IT MAKES APP LOOK REALLY GOOD
TO REGULATORS WHO HAVE BEEN
WORRIED ABOUT HOW MUCH CONTROL
THE COMPANY EXERTS OVER ITS
PRODUCTS.
>> I STILL WANT TO CRACK OPEN
IPHONE JUST YET BECAUSE IT IS
SUPER HEARTY DO THE LIGHT KEEP