>> HELLO HELLO. HELLO,
EVERYONE, WELCOME BACK TO
BETWEEN 1000 CHEDDAR YOU KNOW
OUR NEXT GUEST FROM THE
APPRENTICE WITH MARTHA STUART
OF COURSE THE REAL HOUSEWIVES
OF NEW YORK CITY. BETHANY
FRANKEL ALSO
A SUCCESSFUL ENTREPRENEURS.
WELL SHE'S THE FOUNDER OF THE
LIFESTYLE BRAND SKINNY GIRL AND
THE DISASTER RELIEF INITIATIVE
CALLED BE STRONG AS WELL AND
BETHANY JOINS US RIGHT HERE ON
CHEDDAR FOR MORE BED
BUT A GOOD TO SEE YOU AS YOUR
TEAMED UP WITH SCOTCH BRAND TO
SUPPORT SOME SMALL BUSINESS
OWNERS ACROSS
THE COUNTRY. SO LET'S TALK
ABOUT YOUR HELPING SMALL
BUSINESS OWNERS HERE.
>> SO SCOTT'S
BRAND PROGRAM IS SHIPPING
FORWARD BACHELOR AND A CALM
PAY IT FORWARD AND WE
CAN SELECT BUSINESSES NOMINATED
IS NOT BY THIS IS THAT WE NEED
HELP WHICH THERE ARE STILL MANY
AND BASICALLY THEY WERE IN PORT
GOT GRAHAM WILL SUPPORT
THEM FINANCE SULLY AND HELP
THEM WITH SUPPLIES, SHIPPING
SUPPLIES THAT THEY MIGHT NEED.
SO IT'S A GREAT PARTNERSHIP
BETWEEN US BECAUSE I ALWAYS
PHILANTHROPIC IT NEEDS IN MIND
AND GOSH BRAND IS ABOUT BEING A
FISH AND SHIFTING RIGHT NOW BE
ORGANIZED PULLING YOUR BUSINESS
TOGETHER IF YOU NEED HELP ASK
FOR IT
AND ALSO. ALL AMOUNTS OF HELP
CAN MAKE A MASSIVE DIFFERENCE
AND REALLY BE THE DIFFERENCE
BETWEEN EXCEEDING AND
FAILING KNOW WITH THE I HELPED
100 SMALL BUSINESSES MICHAEL
GRANT AT THE BEGINNING OF
THE PANDEMIC AND LISTEN IT'S
IMPOSSIBLE TO BE IN BUSINESS TO
BEGIN WITH EXCEEDING ITS OWN
TOP BUT TO BE HIT WITH A BLOW
LIKE THIS PANDEMIC IT'S AMAZING
THAT SCOTCH BRAND IS
THAT OF COMING TOGETHER AND
HELPING WHERE IT'S REALLY
NEEDED.
>> ABSOLUTELY AND AS I'M AND
YOU WERE MENTIONING ALL THE
THINGS THEY GET THE GRANT FROM
SCOTCH TAPE THEY ALSO GET A
PRIVATE BUSINESS SESSION WITH
YOU BETHANY GIVEN THE FACT THAT
THE BUSINESS AND
THE BUSINESS COLONY RIGHT NOW
IS KIND OF A MESS BECAUSE OF
THE PANDEMIC WHAT ADVICE DO YOU
HAVE FOR BUSINESS OWNERS OUT
THERE RIGHT NOW TO SURVIVE.
>> I THINK WE'RE GOING TO HAVE
A BIG GOLD RUSH LATER AS A
RESULT OF THE PANDEMIC I PLACES
LIKE NEW YORK ARE SURVIVORS AND
DON'T LIKE BEING
UNDER ARREST MADE AN AMERICAN
DIES BE UNDERESTIMATED WE WILL
COME BACK STRONGER THAN EVER.
I THINK THIS EVENING PLANT NOW
FLOURISH AND GROW INTO FAR AS
TREES GARDENS AND
YOU KNOW YOU COULD LEAD TO A
MINUTE TO BE DONE AND AND NOT
BE ABLE TO BELIEVE WHAT'S GOING
ON, BUT THEN YOU HAVE
TO YOU YOU KNOW PUT A PRETTY
GOOD TRACK TO GET POLICE UP
TOGETHER COMPANIES IN THE S AND
FIGURE OUT HAS NAVIGATE
BECAUSE WHEN YOU GO ON A
DIFFERENT COURSE THERE ARE
DIFFERENT HAPPY ACCIDENT.
THE DIFFERENT THINGS THAT
YOU ALL RUN INTO ON TO SOME
PEOPLE HAS LOST THEIR HOMES AND
ARE YOU GOING TO FOOD BANKS AND
THAT DIRE DIRE DIRE
MEADE AND THAT'S REALLY BUT
I'M NOW TALKING ABOUT SMALL
BUSINESS OWNERS THAT HAVE TO
LEARN TO THINK DIFFERENTLY TO
BE ORGANIZED TO BE EFFICIENT TO
TRY TO LOOK AT THE CHECKPOINT
NOT THAT THE PIECES AND LOOK AT
HOW THINGS ARE SHAKING UP
BECAUSE THE BEGINNING OF THE
PANDEMIC I HAD TO DECIDE HOW
I WAS GOING TO BE ABLE TO HELP
WITH THE STRONG WE JUST HIT A
100 MILLION DOLLARS IN
WORLDWIDE 8 AND
WE DID PP ALL 50 STATES AND
HELPING GOVERNMENT THE PPE
MILLIONS OF DOLLARS
OF PPE AND THEN I HAD TO FIGURE
OUT HOW I WAS GOING TO DO MY
BUSINESS DIFFERENTLY MY
PARENTING GET MY LIFE
DIFFERENTLY. SO YOU HAVE TO BE
ONE OF THE PEOPLE THAT ISN'T
JUST GOING TO KNOCK AND IT HAS
TO MAKE SOMETHING I MOVE YOU
GOT IT, SHAKE IT UP TO KNOW
WHETHER BEEN SHAKEN THOUGH WE
HAVE TO BE WHERE ALL THE SNOW
IS GOING
TO FALL.
>> THAT ABSOLUTELY AND ALL THE
STUFF YOU'RE DOING WITH THE
STRONGEST JUST SO AMAZING WANT
TO TALK ABOUT SOME OF THE OTHER
THINGS ARE WORKING ON BETHANY
YOUR PODCAST YOU ARE
INTERVIEWING SOME VERY
INTERESTING PEOPLE THAT ARE ALL
OVER THE MAP, I MEAN YOU AT
CADILLAC CMO MELISSA GRADY ON
YOU'VE ALSO DAVE PORTNOY FROM
BARSTOOL JUST SORT OF LOVE
THESE SORTS OF WIDE RANGING
CONVERSATIONS WITH DIFFERENT
PEOPLE THAT YOU TRADITIONALLY
NORMALLY WOULD NEVER GET THE
CHANCE TO
TALK TO.
>> IT'S SUCH A GREAT QUESTION
THE WAY YOU ASKED IT ALSO
BECAUSE I KNEW THAT I HAD NOW
THEY'RE ALL
BUSY SEASON, PARTICULARLY SMALL
BUSINESSES ALL BUSINESSES HAVE
TO HAVE A FILTER AND A CULTURE
AND A LINE TO WHICH OFTEN GET
HERE AND FOR ME IT WAS MAVERICK
GAME CHANGER PEOPLE HAVE BUILT
A BRAND THEY'RE REALLY STARTED
FROM THE BOTTOM AND SO IT
DOESN'T MATTER WHETHER YOU'VE
DONE THAT AND MORE LAND TO BE
REPUBLICAN DEMOCRAT HILLARY
CLINTON
DANA WHITE IT'S ABOUT COMING
OUT AN INTERESTING CONVERSATION
I JUST INTERVIEWED SAMMY HAGAR
WITH AFTERNOON AND I DON'T KNOW
ANYTHING ABOUT HIM EXCEPT THAT
WASN'T IT MAKE
A BUSINESS PORTNOY I MEAN I
HAVE THINGS IN COMMON WITH
PEOPLE THAT WOULD NEVER BACK
AND THEY HAVE THINGS IN COMMON
WITH EACH OTHER. NOW WE NEVER
EXPECT AND I GET TO SPEAK
TO THEM I REALLY GRANULAR LEVEL
I REALLY WANT GROUND-LEVEL
ABOUT THEIR BUSINESS THEM
A FAKE. IT'S BACK IN WHO THEY
REALLY ARE AND I HAVE LOVED IT
SO MUCH BECAUSE YOU I READ
ABOUT THE PEOPLE AND I JUST
THINK SOMEBODY WHO
ARE FASCINATING AND THE SHOW IS
THAT IT'S EXACTLY THE BIG
ANNOUNCEMENT COMING WEEK
IT BASICALLY THE PEOPLE WANT TO
HEAR HOW PEOPLE HAVE GOTTEN IT
AND JUST HUMANIZE PEOPLE LIKE
MARK CUBAN ENTERED THE YELL
COUNTY BEHIND OUR CHELSEA
HANDLER ME WE'VE ALL HAD
EXPERIENCES AND WE BUY BLOW TO
OUR
BUSINESS NOW. IT'S GOOD FOR
EVERYONE TO SORT OF AND THE
THINKING COMMENT AND HEAR THEM
ON LOVING IT BEYOND WORDS, AND
YOU JUST THINK IT'S A MONTH I
WANT TO INTERVIEW AND THEN
REACH OUT TO THEM WHETHER IT'S
AARON SORKIN OR MICHELLE OBAMA
OR HANK PAULSON THEN OR
DID YOU CAN THINK OF ANYBODY
WHO ARE SUCCESSFUL IN SOME BANK
AND THEY BE A
GREAT INTERVIEW.
>> ABSOLUTELY I MEAN THAT IS A
RANDOM MIX OF PEOPLE BUT ALSO
FASCINATING
REGARDLESS BETHANY. NOW WE DO
HAVE TO TALK ABOUT YOUR NEW HBO
MAX SERIES THAT'S COMING OUT
YOU ALSO HAVE YOUR OWN
PRODUCTION COMPANY. AS THE
VACCINE ROLLOUT SORT OF AN SAP
AND MORE THINGS START TO
REOPEN BETHANY. WHAT DO YOU
LOOK FORWARD TO IN THE MEDIA
INDUSTRY WE SORT OF GET BACK TO
NORMAL AGAIN.
>> MORNING SURPRISED BY HOW
WELL WE HAVE DONE WITH WHAT
WE'VE HAD YOU MENTION MY SHOW
THE BIG THAT WITH THAT MANY THE
AIRING ON HBO MAX, IT IS
A MODERN MORE AUTHENTIC VERSION
OF THE APPRENTICE BECAUSE BASED
ON A REAL BRAND I BUY THAT ANY
BRAMNICK HE WILL GRANT SO THEY
REALLY A REAL PRODUCT MOST
INTEGRATION IT'S ON
IT'S BASICALLY LIKE IT'S
SHOWING REALLY UNDER THE HOOD
SHOWING MY WAS MY PERSONAL
LIFE, MY YOU KNOW WE IN PAJAMAS
GETTING BUSY BECAUSE 90%
OF TIME. AND SO IT'S REALLY
REALLY GRANULAR
AND AUTHENTIC. BUT WE DID HAVE
ONE ISSUE WE DIDN'T GET SHUT
DOWN BECAUSE OF COVID-19 AMID
OVER A 100 PEOPLE IN THE CAST
AND CREW AND I SAY THAT BECAUSE
SO MANY SHOWS THAT
SHUT DOWN AND I JUST I WAS
AMAZED THAT WE CAN PRODUCE A
SHOW THAT YOU WOULD NEVER KNOW
IT DURING A MC THAT WE WOULD BE
ABLE TO DO IT
AND HERE TO THE TO THE RULES
AND AND AND PLOWED THROUGH SO I
THANK PEOPLE ARE GOING TO BE
USED TO HOLDING SO TIGHTLY ONTO
THE STEERING WHEEL THAT WHEN
THEY GET TO THIS RELAX FOR A
MINUTE THEY'RE GOING TO BE THE
START THEY LEARNED SO MANY
VALUABLE LESSONS THAT IS GOING
MAKE CERTAIN PARTS OF THEIR
BUSINESS EASIER. WHEN DO YOU
NEED TO GET ON A PLANE AND THEN
THAT COMPANY MONEY WHEN YOU
NEED AN OFFICE SPACE HAS BEEN A
COMPANY MIGHT WHEN DO YOU NEED
TO MAN
IT BASED THE FACE AND WHEN DO
YOU NOT HOW CAN YOU KNOW
PROPERLY FUTURE WOULD HOME
SCHOOL AND THEN IT JUST SO MANY
LESSONS TO BE
LEARNED THAT AND WE'LL LET YOU
KNOW IT'S BEEN SUCH A
PROFESSIONAL WORLD AND THE
PANDEMIC CALM SOME OF THAT
DOWN. CANCEL
CULTURE ISRAEL, THE PEOPLE ARE
LIVING IN A STATE OF FEAR RIGHT
NOW WHICH
IS GREAT. BUT WHEN WELL WHAT
WILL THAT JUST BECAUSE I THINK
IT'S THE TIME TO REALLY WATCH
THIS TIME AND SEE HOW THINGS
ARE MOVING.
>> ABSOLUTELY BETHANY I HAVE A
MILLION THINGS BETH AND I WANT
TO TALK