CONSENT OF EX POPE WITH
STEPHEN. THE THE SEAL
AND COKE ABILITY MOJO OVER AT
THE SCHIPHOL WILL FORM THIS
WEEK TAKE A LOOK.
>> STEVEN THANKS SO MUCH FOR
JOINING US ON CHEDDAR TODAY,
IT'S GREAT TO HAVE YOU WITH
US FROM YOU AND CO-FOUNDER OF
MOBILITY MOJO A TAKE US THROUGH
WHAT MOMENT EXACTLY PROMPTED
YOU TO HELP START THIS COMPANY.
SO THE PASSIONATE ABOUT
ACCESSIBILITY ISSUES.
WE
KNOW FROM FROM STUDIES AT THAT
MORE THAN 50% OF PEOPLE.
WITH ACCESSIBILITY NEEDS CHOOSE
NOT TO TRAVEL BECAUSE OF A LACK
OF INFORMATION
ON ACCESSIBILITY AN AFFAIR
SOMETHING GOING ON SO THAT'S
MORE THAN. HALF A BILLION
PEOPLE GLOBALLY. SO FOR ME
THERE'S NOTHING MORE.
TRENT IMPACT ON PEOPLE'S LIVES.
I
GETTING OUT OF BED KNOWING THAT
WE HAVE THE POTENTIAL TO IMPACT
MORE THAN HALF A BILLION PEOPLE
IN THE WORLD. WHAT
WE'RE DOING IS
SUCH A SATISFYING AND
FULFILLING
A MISSION.
>> WILL TAKE US THROUGH EXACTLY
HOW YOU'RE ABLE TO DO THAT AND
YOU BEEN ABLE TO DO THAT THAT
MOBILITY MOJO YES, SO WHAT
WE'VE DONE IS A.
IT'S VERY
UNIQUE IN IN OUR AREA AND OUR
INDUSTRY AND WE THAT HILL WHICH
HELPS HOTELS TO RELEASE HIM
TO CAPTURE. ALL THE EXCESS
ABILITY IT DEMYSTIFIES
ACCESSIBILITY SO A HOTEL
MANAGER.
THE MORE THROUGH THEIR HOTEL
AND SO SOME QUESTIONS TAKE SOME
PHOTOS TAKES MEASUREMENTS
WITHIN THE SPACE OF
3 MINUTES THAT FULLY BETTER
THEIR HOTEL FOR ACCESSIBILITY
AND THEN THIS ONE LINE OF CODE
ON THEIR WORK ON
THEIR WEBSITE GRACE, THIS HOTEL
EXCESS OF THE EXCESS OF THEM
BEFORE, THEY MAXIMIZE
THEIR INVESTMENT AND
ACCESSIBILITY AND USERS CAN SEE
EXACTLY WHAT THEY HAVE SO THEY
CAN MAKE AN INFORMED SOURCE
DECISION ON WHETHER THE HOTEL'S
A CERTAIN TIME.
>> YOU AND I WERE TALKING
BEFORE THE INTERVIEW STARTED
AND YOU MENTION THAT
ACCESSIBILITY MEANS DIFFERENT
THINGS TO DIFFER PEOPLE HOW DO
YOU STANDARDIZE WITH AN
EXCESS ABILITIES SCORE WHEN
ACCESSIBILITY DOES RANGE IN
TERMS OF MEANING.
>> EXACTLY I
MEAN THEM. I KNOW, I'M
SITTING IN A WHEELCHAIR.
WHEN WE TALK ABOUT
ACCESSIBILITY WE'RE TALKING
ABOUT YOUR YOUR ELDERLY MOTHER
OR FATHER WITH ABOUT IT OR
BADLY YOU'RE PARENTS WITH
STROLLERS YOUR FIRST WITH 2
CASES AND THOSE BILLION PEOPLE
GLOBALLY.
WE DEVELOPED OF IT AND I TAKE
OUT A RHYTHM.
THIS IF WE SCORE.
DIFFERENT AREAS OF
ACCESSIBILITY SO WE WAITED ON
NOT ONLY THE VERY ON THE CITY
APPROACH TO IT SO WE'RE NOT
ABOUT CRITICIZING OR.
ANYONE THAT DOES NOT HAVE GREAT
FACILITIES.
WE UNDERSTAND THAT EVERYONE HAS
DIFFERENT LEVELS OF MEANS AND
SO WE HELP HOTELS SHOWCASE WHAT
THEY COME. SO THEN YOU CAN MAKE
AN INFORMED DECISION IT'S OUR
POINT OF THEM WEIGHTED IN OUR
ALGORITHM AGAINST THAT SCORE
THAT THE HOTEL GUNS.
TAKE US THROUGH THE
BUSINESS CASE.
>> WHAT IS THE PITCH APART FROM
I THINK BEING GOOD STEWARDS
BUT BUT WHAT IS THE PICTURE YOU
MAKE FROM A BUSINESS
PERSPECTIVE TO A HOTEL IN AND
HOW CAN YOU BACK
THAT UP.
>> SO THOSE 2 THINGS FIRST IT'S
AN IMPROVEMENT IN CUSTOMER
SERVICE SO AND THEY'RE NOT
OFFERING
THIS INFORMATION. WE KNOW THAT
AND MANY PEOPLE TURN UP THOUGH
TELLS HOW ABOUT EXPERIENCE
BECAUSE.
THEY WERE EXPECTING ONE
THING AND THEY GOT SOMETHING
ELSE BUT THE REAL BUSINESS CASE
HERE IS THE RETURN ON THEIR
INVESTMENT THE EXTRA REVENUE.
HOTELS DO NOT MAXIMIZE THEIR
INVESTMENT INACCESSIBILITY THEY
MIGHT SPEND HUNDREDS OF
THOUSANDS OF DOLLARS IF THE
MILLIONS OF DOLLARS ON THIS AND
YET RARELY EVEN MENTIONED WE'RE
ON IT CASE STUDY WITH ONE OF
THE LARGEST HOTEL GROUPS IN ART
IN THE UK.
ACTUALLY THE FIRST 2 WEEKS SO
10 EXTRA BOOKINGS.
ARE EXCESSIVELY BEDROOMS AS A
RESULT SO THEY HAD A RETURN ON
THEIR INVESTMENT FROM OUR
SERVICE. WITHIN 2 WEEKS FOR THE
NEXT YEAR.
>> YOU'RE IN PART IN THE UNITED
STATES TO TO MEET WITH PEOPLE
WHO WILL
MAKE DECISIONS AT THE HOTEL
CHAINS, WHAT IS THE ACQUISITION
PROCESS IN TERMS OF OF.
GETTING A NEW CUSTOMER GETTING
SOMEONE TO USE YOUR SERVICE
GETTING A HOTEL CHAIN TO MOVE
YOUR NEW
TEASER SERVICE.
>> SO IT'S REALLY SIMPLE AGAIN
LIKE I SAID 30 MINUTES FOR
HOTEL MANAGER TO UNDERTAKE THE
VETTING THE 10 MINUTES WITH THE
CODE ON THE WEBSITE.
>> AND WHERE WOULD ARE USING IT
RIGHT NOW. SO WE HAVE VIRGINIA
TELLS WOULD BE ONE
OF OUR AND COURT FINES. WE HAVE
A NUMBER OF HOTELS HOTEL GROUPS
IN
EUROPE AND.
>> BUT FOR TONIGHT HOUSE, I
MEAN.
THAT WAS AN INBOUND WE'VE BEEN
BETTER TESTING THIS FOR THE
PAST THE YEAR I SUPPOSED TO GET
READY. WE'RE NOW READY TO ROLL
OUT ACROSS THE BIGGEST AT OVER
TO THE WORLD.
>> WHAT DO YOU THINK
THE ROLE OF REGULATION OR THE
ROLE OF OF GOVERNMENT SHOULD BE
WHEN IT COMES TO
EXCESS ABILITY AND GRANTED
YOU'RE WORKING AROUND THE WORLD
ON THIS BUT.
WHAT SHOULD WHAT ROLE DOES THE
GOVERNMENT NEED TO HAVE AND IN
TERMS OF
MAKING SURE THESE SPACES ARE
ACCESSIBLE AND THAT'S A GREAT
QUESTION. I THINK THE A
D A.
>> DID A LOT FOR THAT IN
AMERICA, THE AMERICANS WITH
DISABILITIES ACT NOW VIRGIN
MOTELS APPROACHED US BECAUSE
AND.
THEY WERE ACTUALLY SUED FOR NOT
HAVING ACCESSIBILITY
INFORMATION ON THE WEB SITES
AND WE WERE ABLE TO
SOLVE THAT THE LEGAL CASE FOR
THEM WITHIN 2 DAYS AND THAT'S
REALLY KEY THAT THAT'S DRIVEN
THING SO FAR WE DO
SEE WHAT WE'RE DOING A MOBILITY
MOJO BECOMING THE GLOBAL
STANDARD FOR ACCESSIBILITY
ACROSS THE WORLD BECAUSE
STANDARDS ARE FRAGMENTED
THERE'S NO CONSISTENCY ACROSS
THE WORLD AND EVERYONE HAS
DIFFERENT PERCEPTIONS WHAT
ACCESSIBILITY IS.
>> THE END GAME RIGHT RIGHT
RIGHT NOW FOR
YOU LIKE IF YOU GET ALL THE
TELLS TO USE THE SERVICE I MEAN
THEN YOU'RE BASICALLY YOU
YOU'VE DONE
YOUR WORK.
>> WE'VE BEEN LIKE THE WORLD WE
SEE EVERY HOTEL WEBSITE.
ALONG WITH YOUR BOOKING THAT
COMES YOUR TRIP ADVISOR'S NEXT
TO A HOTEL SO ANYONE CAN LOOK