MICHAEL BROWNING CEO OF URBAN
AIR ADVENTURE PARKS, THANK YOU
FOR JOINING.
SO MICHAEL HOW EXACTLY HAS
TRAFFIC CHANGE AT THE PARK SO
FAR THIS YEAR. IT'S THEY SOUND
FANTASTIC. BUT I'M SURE THAT
THEIR REOPENING HELPED A LOT.
>> ABSOLUTELY YOU KNOW AS WE
SEE VACCINATIONS INCREASING AND
COVID RESTRICTIONS DYING DOWN
ACROSS
THE COUNTRY. WE'RE SEEING A
TREMENDOUS PENT-UP DEMAND FROM
FAMILIES WHO SPENT ALMOST THE
LAST YEAR KEEPING THEIR
KIDS SAFE, HEALTHY LEARNING AND
GROWING INSIDE THEIR HOMES NOW
THEY'RE EXCITED TO GET OUT OF
THOSE HOMES AND INTO OUR HOME
AT URBAN AIR WHERE THEY CAN
CELEBRATE ESCAPE AND RECONNECT
WITH FRIENDS AND FAMILY WHO
THEY HAVEN'T TALKED TO OR SEEN
IN ALMOST A YEAR.
>> AND WHAT ARE SOME OF THE
ATTRACTIONS AT THE SPARKS THAT
PEOPLE MIGHT NOT NECESSARILY
KNOW ABOUT.
>> SURE SO THE ATTRACTIONS VERY
SLIGHTLY FROM PARK TO PARK
AROUND THE COUNTRY BUT
WHAT YOU'RE SEEING BEHIND ME IS
ROCK CLIMBING AND INDOOR
COASTER CALLED THE SKYRIDER WE
HAVE A
WARRIOR COURSE WE HAVE ALL
KINDS OF AMAZING THINGS TO GET
THOSE KIDS ACTIVE AGAIN BECAUSE
WE KNOW FOR THE MOST PART
THEY'VE BEEN ON A SCREEN FOR
MOST OF 2020 IN THE EARLY PARTS
OF 2021. SO IT'S TIME TO GET
THEM BACK ACTIVE AGAIN IN URBAN
AREAS GREAT PLACE TO DO THAT.
>> MICHAEL YOU HAVE MORE THAN
150 LOCATIONS OPEN IN 34 STATES
WITH ABOUT ANOTHER 70 IN
DEVELOPMENT
RIGHT NOW THAT'S A HUGE GROWTH
CONSIDERING THAT THE COMPANY
WAS FOUNDED ONLY 10 YEARS AGO,
HOW DID YOU GROW SO QUICKLY.
>> YOU KNOW IT'S ALL ABOUT THE
EXPERIENCE A LOT OF TIME UP
MOST OF THE TIME OUR GROWTH
CAME FROM ORGANICALLY FROM
PEOPLE WHO ARE IN THE PARKS
WHERE
FRANCHISE BUSINESS AND SO THOSE
PEOPLE WENT AND VISITED FRIENDS
AND FAMILY AROUND THE COUNTRY
VISITING ONE OF OUR LOCATIONS
AND SAID I REALLY WOULD LOVE TO
BE A PART OF THIS VISION THIS
FAMILY, THIS BUSINESS AND THEY
BROUGHT IT BACK TO THEIR
HOMETOWN.
>> AND WHAT KIND OF FRANCHISE
SAYS ARE YOU TRYING TO ATTRACT.
>> WE
WE WANT ENTREPRENEURS BUT WE
ALSO NEED PEOPLE WHO HAVE A
LOVE FOR FAMILY.
A LOVE FOR KIDS JUST THIS YEAR
ALONE WE WILL SERVE OVER 30
MILLION KIDS UNDER THE AGE
OF 14 AND THAT HAS A BIG
CALLING ASSOCIATED WITH IT SO
SOMEONE WHO IS THERE LOVES KIDS
LOVES PEOPLE WANTS TO BE AN
ENTREPRENEUR WE SEE A SHIFT A
LOT OF TIMES WHEN THERE'S
CRISIS OUT OF CORPORATE AMERICA
AND INTO FRANCHISING SO NOW IS
A GREAT I'M TO BE YOUR OWN BOSS
AND BRING THIS BUSINESS TO YOUR
COMMUNITY.
>> OK AND YOU'RE BASED IN
TEXAS, BUT WHICH REGIONS OF THE
U.S. ARE YOU MOST BULLISH ON
RIGHT NOW.
>> WE HAVE SUCCESS ALL ACROSS
THE COUNTRY FROM
AS SOUTH. THE BORDERS OF TEXAS
ALL THE WAY UP TO
PORTLAND MAINE. ALL THE WAY
OVER ON THE WEST COAST THAT WE
SEE A LOT OF EXPANSION
OPPORTUNITY HERE IN 2021 20 22
ON IN THE
WEST COAST. SO BUT LOOK WE
BELIEVE THAT NO MATTER YOUR
RACE RELIGION OR GENDER BIRTH
EVERYBODY WANTS TO CELEBRATE
CONNECT AN ESCAPE AND URBAN AIR
IS THE BEST PLACE TO DO THAT.
>> AND THIS IS A QUESTION YOU
MICHAEL IS
AN OBSERVER. WHAT HAVE YOU SEEN
WITH THE PEOPLE WHO GO TO THE
PARKS, HOW THEY INTERACT WITH
EACH OTHER ALSO JUST
IN GENERAL. BEFORE COVID AND
NOW AFTER COVID AS WE'RE REOPEN
AND ARE THERE
IS.
>> YEAH THERE'S A LITTLE BIT OF
PEOPLE WE'RE DOING A GREAT JOB
ON ON OUR SIDE KEEPING THE
PARKS CLEAN. WE HAVE STEPPED
THAT UP WE HAVE ALSO
IMPLEMENTED TOUCHLESS
TECHNOLOGIES FOR TICKETING
ORDERING A FOOD AND BEVERAGE IN
CAPACITY MANAGEMENT. SO PRIOR
TO COVID THEY WEREN'T AS SCARED
ABOUT CROWDS NOW WITH CO COVID
IN COMING OUT
OF COVID WE HAD TO PUT SOME
SOME MECHANISMS IN PLACE TO
MANAGE CAPACITY MANAGE CROWD
CONTROL SO THAT PEOPLE CAN HAVE
ENOUGH SPACE TO FEEL
COMFORTABLE AS THEY COME
BACK OUT AND WE'RE DOING A
GREAT JOB WITH THAT AND PEOPLE
ARE REALLY REALLY COMFORTABLE
OR NET PROMOTER SCORES AND
CUSTOMER SATISFACTION RATINGS.
ERSTE ARE SUPER HIGH HIGH 50'S
WHICH IS AMAZING SO WE'RE
ASKING THE GAS HOW ARE DOING ON
DELIVERING ON OUR PROMISES AND
THEY'RE TELLING US WE'RE DOING
A
GREAT JOB.
>> WELL GOOD FOR YOU WHAT'S
NEXT FOR YOUR COMPANY, WHAT ARE
YOUR NEXT BIG GOALS AHEAD.
>> WELL I WE'RE HUGE ON
INNOVATION WE BELIEVE THAT
SPEED AND INNOVATION WINDS IN
THIS SPACE WE'RE
THE LARGEST ACTIVE
ENTERTAINMENT BRAND IN THE
UNITED STATES WE'RE GOING TO
CONTINUE TO GROW OUR FOOTPRINT
WE'RE GOING TO CONTINUE TO
INNOVATE ON THE
ATTRACTION SIDE. AND PROVIDE A
SAFE FUN CLEAN AFFORDABLE PLACE
FOR MOMS TO BRING
THEIR KIDS ANYWHERE FROM
WALKING ALL THE WAY UP TO 1415
YE