>> FORMER NFL STAR AND KWON
BOLDEN MADE A HUGE IMPACT ON
THE FOOTBALL FIELD WINNING
OFFENSIVE ROOKIE OF
THE YEAR SUPER BOWL 47 AND AS
BEING A 3 TIME PRO BOWLER NOW
IS HOPING TO MAKE JUST AS BIG
OF AN IMPACT. FIELDS THROUGH A
PARTNERSHIP WITH THE NFL TAKE A
LOOK.
>> I'LL NEVER FORGET THAT
STILL FIND THE FORTY-NINERS MY
WIFE WAS SO AFTER THEY GET.
>> SO MY COUSIN KOREA INTO.
♪
>> WERE BOTH DOWN SIDE. A
PLAINCLOTHES POLICE
♪
OFFICER PULLED.
♪
THIS GOT STARTED. AND THERE'S
♪
3 SHOTS.
>> JOINING US NOW AND KWAN AND
HIS WIFE DIONNE BOLDEN AND QUO
OF COURSE IS THE CO-FOUNDER OF
PLAYERS COALITION,
A NONPROFIT, BUT AIMING TO
IMPROVE SOCIAL ISSUES IN THE
UNITED STATES AND E ON
HIS FACE SPECIAL ADVISOR TO THE
REACH HIGHER INITIATIVE,
MICHELLE OBAMA'S EFFORT TO
INSPIRE EVERY STUDENT IN
AMERICA TO COMPLETE THEIR
EDUCATION HAS HIGH SCHOOL.
THANK YOU BOTH SO MUCH FOR
JOINING US HERE TODAY AND KWON
LET'S START WITH YOU WE JUST
SAW THAT POWERFUL PSA THAT WAS
RUNNING DURING THE AFC
CHAMPIONSHIP GAME LAST WEEKEND.
AFTER THE DEATH OF YOUR COUSIN
COREY DID YOU THINK YOURSELF I
NEED TO DO SOMETHING HERE.
>> WASN'T
LONG AFTER ANOTHER DEATH FROM
OUR PRESIDENT OUR I FELT LIKE.
I HAD TO DO MORE THAN WHAT I
WAS DOING.
YOU KNOW AT THAT POINT IS SEE
MY THEY HAVE BEEN HAPPENING FAR
TOO OFTEN IN OUR COUNTRY AND
I KNOW IT'S ONE THING TO SEE IT
ON TELEVISION AND AND HAVE
SYMPATHY AND BE COMPASSIONATE
ABOUT IT. BUT.
WHEN IT HITS HOME AND HITS
DIFFERENTLY AND I KNEW AT THAT
POINT YOU KNOW I HAD TO DO
SOMETHING DIFFERENT.
>> AT THE SUPER BOWL COMING UP
HERE REALLY SUNDAY ON HERE THE
COACH AARON OF THE OFF THE
FIELD PLAYERS WIVES ASSOCIATION
CHARITY FASHION SHOW THAT'S
HAPPENING DURING SUPER BOWL
WEEKEND. I SO WHO WAS THAT SHOW
GET A BENEFIT.
>> AS THAT SHOW BENEFITS IT
JUST KIND OF ALIGNS WITH
OUR PAST.
>> AND TO EDUCATE
UNDERPRIVILEGED CHILDREN JUST
PROVIDE EDUCATIONAL
OPPORTUNITIES. SO I'M EXCITED
TO DO EXCITED TO GET BACK TO A
GREAT CAUSE.
>> AND LET'S GO BACK TO THIS
INSPIRE CHANGE CAMPAIGN THIS IS
THROUGH A PARTNERSHIP WITH THE
NFL WHICH
OF COURSE THIS HAS HAD ITS FAIR
SHARE OF CONTROVERSY WHEN IT
COMES TO SOCIAL JUSTICE ISSUES
WHAT DID THE NFL SAY OR 2 ARE
DUE TO GIVE YOU CONFIDENCE THAT
IT WAS GENUINE AND TRYING TO
HELP TO MAKE A DIFFERENCE FOR
THESE SOCIAL JUSTICE ISSUES.
>> WELL FOR ME WE HAVE BEEN
TALKING WITH THE NFL CT SCANS
ARE GOING OVER A COUPLE OF
YEARS AND TO SEE HOW THE NFL
MISSING, HOW THEY GOT RESOURCES
BEHIND THE PLAYERS. HOW DO YOU
HAVE ON THE PLAYERS TO TO PUSH.
WHAT THE PLAYERS WERE
PASSIONATE ABOUT.
EVERY JOHN NFL HAS A CAUSE THAT
THE CHAIN AND FOR A LOT OF GUYS
THEY WERE CONCERNED ABOUT THE
COMMUNITIES THAT THEY COME FROM
HOW THEY WERE BEING AFFECTED.
COMING FROM UNDERPRIVILEGED
COMMUNITIES NOT HAVING THE
RESOURCES THAT ARE NECESSARY.
I'M LIKE IT WAS TO ARE SO I'M
JUST HERE TO INTERFERE WILL
HAPPEN IN A FAIRLY HEROES AND
THE RESOURCES BEHIND US DAVIS
CONFIDENCE.
>> I WON'T GO INTO DETAIL MAY
BE AND HOW THIS HAS WORKED SO
FAR
WE SAW AND THE IN THE VIDEO YOU
WERE TALKING WITH POLICE
OFFICERS YOU ARE DOING
EDUCATIONAL SESSIONS AS WELL
JUST HOW WELL HAS THIS BEEN
WORKING SINCE YOU GUYS IT
REALLY TOOK THIS INITIATIVE
OFF.
>> I THINK IS GONE WORLD.
YOU KNOW FOR US I THINK THE
MAIN THING IS IS EDUCATING
PEOPLE.
MOST IMPORTANT I THINK A LOT
ARE A LOT OF THINGS HAPPEN IN
THIS COUNTRY BECAUSE PEOPLE
DON'T KNOW.
BUT THE ONLY WAY YOU CAN
ADDRESS THOSE THINGS THERE IS
IF YOU BRING THEM TO THE
FOREFRONT. SO THAT'S WHAT WE'VE
BEEN ABLE TO AND WITH THAT
WE'VE BEEN ABLE TO CHANGE
POLICIES. WE'VE BEEN ABLE TO
PUT RESOURCES IN THE HANDS.
EDUCATORS IN THE SCHOOL SYSTEM
TO TO GIVE KIDS A CHANCE.
AND SOCIETY WE'VE ALSO BEEN
ABLE TO
WORK ALONGSIDE OF LAW
ENFORCEMENT TO BRIDGE THAT GAP
BETWEEN THE POLICE AND
OUR COMMUNITIES.
>> ANDY I KNEW AN INCLINE FIRST
MET WE WERE INTERESTED TO READ
THIS IN THE 5TH GRADE WHICH
IS AMAZING, HOWEVER, MAYBE YOUR
GOALS AND FOCUSES CHANGED OVER
THAT AMOUNT OF TIME.
>> WELL I CAN'T REALLY SAY WE
HAD MANY GOALS OUT. BACK THERE.
BUT I THINK WE'VE ALWAYS BEEN
ALIGNED.
AND SO I OUR RELATIONSHIP IS
ALWAYS KIND OF ORGANICALLY
GROWN ON THE FACT THAT WE HAVE
A HEART FOR PEOPLE. WE HAD A
HEART FOR.
SOCIAL JUSTICE ISSUES. WE HAVE
A HEART FOR
THE UN A PRIVILEGE AND I
BELIEVE YOU KNOW WE'RE FROM
SIMILAR BACKGROUNDS. SO WE'VE
ALWAYS BEEN A
LINE THERE.
>> I'M OKAY WE'LL HAVE ABOUT A
MINUTE OR SO LEFT AND GONE, WE
CAN'T DO THIS INTERVIEW WITHOUT
ASKING YOUR SUPER BOWL
OF COURSE A LESS THAN JUST A
FEW WEEKS AWAY ONE OF YOUR
FORMER TEAMS, THE 49 ERS IS
PLAYING IN THE SUPER BOWL I SO
WHO DO YOU GOT WINNING IT ARE
YOU PICKIN SAN FRANCISCO.
>> I MEAN IT WOULD BE RIGHT IF
I DID.
WHAT I'M KIND OF
TORN ACTUALLY BECAUSE YOU KNOW
I WAS A PLAY WITH THE
FORTY-NINERS ACTUALLY WANT TO
SEE THEM. YOU KNOW WHEN THE 6
RING. BUT I'M ALSO A
FAN OF AND YOU RE AND HE'S A
GUY THAT I PLAYED AGAINST A
QUITE A BIT. OH MY
40 YEAR CAREER. HE'S A GOT OUT
OF THERE IS DESERVING OF
WINNING THE TROPHY SO YOU KNOW,
I'M A LITTLE
BIT WARMER. I THINK MY LAWYER
TO Y