>> WELCOME BACK TO CHEDDAR'S
OPENING BELL, EVERYONE
NORDSTROM WILL BE TEAMING UP
WITH THE YOU KNOW HEALTH
SERVICES PROVIDER,
FOLKS. IF AND HORMONE THERAPY
FOR TRANS PEOPLE THE RETAIL
GIANT IS TO DONATE A TOTAL OF
$350,000 IN
MICRO GRANTS, THE 75% OF THE
FUNDS EARMARKED FOR THE
BIPOC COMMUNITIES. JOINING ME
NOW IS GIGI THE NATURAL DOT WHO
IS THE VICE PRESIDENT OF
CORPORATE AFFAIRS AND PR OVER
AT NORDSTROM GREAT TO HAVE YOU
HERE WITH US THIS MORNING AND
HELP US BREAK THIS DOWN THIS
HUGE INITIATIVE AND EFFORT A
LITTLE
BIT FURTHER. WHY DID NORDSTROM
CHOOSE TO THE TRANSGENDER
COMMUNITY IN THIS WAY AND BREAK
DOWN HOW THIS IS GOING TO ROLL
OUT FOR US.
>> THE MORNING. THANK YOU FOR
HAVING ME IT'S GREAT TO
BE HERE. NORTHEASTERN CORPORATE
PHILANTHROPY IS ROOTED IN OUR
HISTORY AND WE'RE PROUD
TO SUPPORT PEOPLE IN THE
COMMUNITIES WE SERVE TODAY,
WE'RE SUPER EXCITED TO ANNOUNCE
THE SCORE NOT TO TRY AND LIFE
AND THE FOLKS THERE AND AS
YOU MENTIONED. THIS PARTNERSHIP
IN THE PROGRAM IS REALLY THE
FIRST SENTENCE PROGRAMS
DEDICATED TO SUPPORT
ACCESS TO HORMONE REPLACEMENT
THERAPY TO THE TRANSGENDER
COMMUNITY AS YOU MENTION, AND
MOST IMPORTANTLY, I'M SO GLAD I
DID THIS 75% OF
THESE FUNDS GO DIRECTLY TO
BLACK INDIGENOUS AND PEOPLE
CALLER IT'S RELEASING NOT TO BE
SORRY GO AHEAD.
I
WAS JUST GOING TO SAY YOU KNOW
WE WE STRONGLY BELIEVE THAT
NORTHEASTERN THAT HEALTH CARE
IS A BASIC NECESSITY FOR ALL
PEOPLE. IN 1998. WE BEGAN
OFFERING LIKE PARTNER BENEFITS
FOR EMPLOYEES
AND FOR THE PAST 10 YEARS WE
POSSIBLE COVER GENDER
CONFIRMATION SERVICES TO OUR
HEALTH. CERTAINLY AND SO HOW
CAN CUSTOMERS GET INVOLVED.
WELL TRANS LIFELINE IS
GET BACK PARTNER FOR OUR NORTH
FROM A BACKGROUND CALL THE AD
AND THIS MONTH FOR LAUNCHING A
NEW COLLECTION. SO YOU CAN SHOP
THE COLLECTION BECAUSE
10% THE NET PROCEEDS OF THE
SALES OF THE COLLECTION WILL GO
TO TRANSLATE HOTLINE.
>> ALL RIGHT AND SO WITH SOME
OF THE INITIATIVES THAT WE HAVE
SEEN NORDSTROM AS WELL AS OTHER
COMPANIES ROLLOUT WHAT WOULD
YOU LIKE TO SEE ESPECIALLY IN
PARTNERSHIP WITH THE
COMMUNITIES THAT YOU DO WORK IN
THE STATE AND LOCAL LEVEL EVEN
WHERE YOU DO HAVE PARTNERS AT
THOSE LEVELS AND YOU WANT TO
SEE THEM HELD TO ACCOUNTABILITY
AND ALSO PARTNERING WITH
NORDSTROM AND SOME OF THESE
EFFORTS AS THESE ARE CITIZENS
IN THEIR LOCAL JURISDICTIONS IN
THEIR STATE JURISDICTIONS AS
WELL.
>> YEAH, I MENTIONED YOU KNOW,
WE FEEL A TREMENDOUS RISK ITS
ABILITY TO SUPPORT THE
COMMUNITIES,
WE SERVE. WE'VE LONG BELIEVED
THAT WE'RE ON THE BETTER BY THE
DAY FOR CITY EXIST WITHIN
OUR COMMUNITIES. OUR VALUES ARE
CENTER ON THE NOTION OF
CREATING A SAFE PLACE FOR OUR
CUSTOMERS TO SHOP AND FOR OUR
EMPLOYEES. SO THAT'S A KEY PART
OF OUR CORPORATE PHILANTHROPY
WE ALSO BELIEVE THAT OUR
CONSUMERS VOTE WITH THEIR
WALLET AND THEY WANT TO SHOP
WITH A COMPANY THAT THEY KNOW
SHARES THE SAME VALUES AS THE.
SO WE'RE ALL IN
THIS TOGETHER.
>> CERTAINLY AND JOINING US NOW
WE HAVE A JEEP RIGHT AND SON
WHO IS THE CEO AND FOUNDER
FOLKS HEALTH WITH MORE ON THIS
CONVERSATION. G THANK YOU SO
MUCH FOR TAKING THE TIME THIS
MORNING FIRST
AND FOREMOST THE OUTLINE FOR
SOME OF THE CHALLENGES THAT
TRANS PEOPLE FACE WHEN FINDING
TREATMENT WITHIN THE
TRADITIONAL MODEL OF CARE,
ESPECIALLY FOR MINORITIES.
>> YEAH, NO AND THANK YOU FOR
HAVING ME AND THANKS TO THE
FOLKS FROM I THINK THE
EXPERIENCE RANGES A LOT FROM
FOR BUT SUFFICE TO SAY YOU KNOW
THE BEST MOST
EXPERIENCE IS. YOU
RENTS SENSE OF OF DISCOMFORT IN
MOST
MEDICAL SETTINGS. RANGING
EVERYTHING FROM THAT TO YOU
KNOW
OUTRIGHT DISCRIMINATION.
YOU KNOW PHYSICAL HARM PHYSICAL
ASSAULT INAPPROPRIATE TOUCHING
SO SO YOU KNOW WHETHER OR NOT
SOMEONE HAS TO ENDURE. YOU KNOW
ACCIDENTAL MISJUDGE MISS JENN
DURING OUTRIGHT
PHYSICAL ASSAULT AND EDUCATE
THEIR PROVIDERS ABOUT THEIR
BODIES ABOUT KNOW THE
MEDICATIONS THAT THEY'RE ON.
THAT'S
REALLY THE THE RANGE OF OF WHAT
MOST PEOPLE ARE ARE DEALING
WITH TODAY, YOU KNOW IT'S IT'S.
>> REALLY AMAZING AS WE HAVE
CONVERSATIONS AROUND THE FUTURE
OF HEALTH CARE AND THE
DIGITIZATION OF SO
MANY SERVICES AND HOW THERE
WILL BE THIS FUTURE OF MORE
CUSTOMIZED HEALTH CARE. HOW CAN
WE MAKE SURE THAT IT IS A MORE
INCLUSIVE FUTURE OF HEALTH CARE
THAT WE ARE
MOVING TOWARDS, ESPECIALLY
CONSIDERING THE
TRANS COMMUNITY.
>> YEAH, I KNOW I I THINK IF
YOU WERE TO KNOCK ON
THE DOOR.
>> MOST MEDICAL SCHOOLS TODAY
AND ASKED THEM HOW MUCH TIME
WAS EDUCATING YOUNG MEDICAL
PROFESSIONALS ON. YOU KNOW HOW
TO TO
SENSITIVELY DEAL AND AND AND
UNDERSTAND HOW TO TREAT THIS
POPULATION YOU WOULD FIND THAT
MOST WOMEN SAY NONE.
AND MOST THEY'D PROBABLY
SAY 4 TO 6 HOURS OVER A
FOUR-YEAR COURSE OF EDUCATION
SO SO IT STARTS THERE IT STARTS
WITH THE IDEA THAT
THIS COMMUNITY MATTERS THAT IT
IS DESERVING OF THE BEST CARE
IN THE WORLD AND AND WE NEED TO
START WITH
WITH EDUCATION. THAT'S REALLY I
THINK WHEN WHEN I THINK ABOUT
WHAT WE'RE
THAT'S WHERE IT STARTS AND THEN
I THINK THE DIGITIZATION AND
AND DOING THIS ON A PLATFORM
ALLOWS US TO CUSTOMIZE THE EX
VARIANCE TO THE INDIVIDUAL AND
TO BE CENTERED ON THE COMMUNITY
SO. REALLY BE SPECIFIC IF YOU
THINK ABOUT MOST DOCTORS
OFFICES LIKE WHOEVER COMES IN
IS WHO COMES THIS PLATFORM IS
REALLY DESIGNED FOR THIS
COMMUNITY AND AS A RESULT WE
CAN REALLY CENTER THE NEEDS
AND CENTER. YOU KNOW THE
EXPERIENCE THAT THIS
PARTICULAR TOWER.
>> I MEAN THAT'S REALLY GOOD TO
HEAR AND INTEGRATE INITIATIVE
AN EFFORT AND WOULD LOVE TO
HEAR MORE ABOUT THAT IN THE
FUTURE WE HAVE YOUR
BACK ON. GIGI WANT TO BRING YOU
BACK INTO THIS AS WELL HOW DOES
NORDSTROM'S INITIATIVE GIVEN
THE HEALTH CARE CONVERSATION
THAT WE'VE BEEN ADVANCING HERE
HOW DOES THAT HELP GROW
CORPORATE RESPONSIBILITY AROUND
SUPPORTING THE MEDICAL NEEDS OF
TRANSGENDER COMMUNITY AND
PEOPLE.
>> YEAH
WAS MENTIONED YOU AND AN AGENT
AT THE SOUTH. IT'S THAT THE
TRANS AND GENDER
COMMUNITY DOESN'T HAVE ACCESS
ALL AROUND THE COUNTRY TO
DOCTORS THAT REALLY HAVE THE
KNOWLEDGE BASE TO PROVIDE THE
SERVICES THAT THEY SO THIS
FRONT WILL ENABLE ACCESS ALL
OVER THE COUNTRY WHICH IS
REALLY REALLY
YOU KNOW, NORDSTROM HAS BEEN AN
EARLY ADOPTER ADDING SEXUAL
ORIENTATION TO OUR
ANTI-DISCRIMINATION POLICY.
YOU KNOW THEY BELIEVE ARE IN
AND REALLY LISTENING TO OUR
CUSTOMERS LISTENING TOUR
EMPLOYEES AND WE'RE GOING TO
CONTINUE TO
MEANING IN IN THESE AREAS THAT
MATTER MOST TO AND REALLY TRY
TO MAKE IMPACT.
>> AND YOU BRIGHTEN STEINER'S