THE CONVERSATION STARTED I
SPOKE WITH AND TAKING THE DAVIS
SHE'S THE HEAD OF GLOBAL SAFETY
AT FACEBOOK ABOUT THE NEW
INITIATIVE HERE EARLIER IN THE
WEEK TAKE A LOOK.
>> AND TAKING THE THANK YOU SO
MUCH FOR JOINING US TODAY,
THANK YOU FOR HAVING ME AND
LET'S TALK ABOUT FIRST THOUGH
LET'S TALK CAMPAIGN AND WHY
IT'S SO IMPORTANT FOR FACEBOOK
WELL I THINK ONE OF THE THINGS
THAT WE SEE ON FACEBOOK IS IN
OUR PUBLIC SPACES PEOPLE SHARE
ABOUT THINGS THAT THEY REALLY
CARE ABOUT. IN FACT WE HAVE
OVER 2.5 MILLION PEOPLE ACROSS
AUSTRALIA,
US AND YOU K WHO ARE IN GROUPS
SUPPORT AS SUPPORTING MENTAL
HEALTH HIM, BUT WHAT WE KNOW IS
THAT IT CAN BE HARD TO HAVE
THOSE CONVERSATIONS IN A PUBLIC
SETTING AND 5 PROVIDING THIS
CAMPAIGN WE ARE OFFERING AN
OPPORTUNITY FOR PEOPLE TO HAVE
THESE CONVERSATIONS
AND FACILITATE THESE
CONVERSATIONS IN A PRIVATE
SETTING THROUGH MESSENGER HOW
DO STICKERS AND FILTERS.
HELP TALK ABOUT MENTAL HEALTH.
THE IDEA IS TO REDUCE STIGMA
LITTLE BIT TO SERVE TAKE AWAY
THE HEAVY PART OF
THIS SO THERE IS A FILTER THAT
LETS PEOPLE KNOW THE STORY
STILL TO THE PEOPLE KNOW THAT
YOU'RE OPEN TO HAVING THIS
CONVERSATION AND THEN STICKERS
THAT GET YOU OVER THAT INITIAL
HOGG OF INITIATING
A CONVERSATION.
>> AND HAVE YOU BEEN TESTING
THIS IN SOME WAY TO
TO REALLY SEE THAT THIS DOES
OPEN THE GATE WAY FOR PEOPLE TO
BE MORE OPEN ABOUT SOME OF
THESE ISSUES.
>> NEWS WELL WE HAVE A LAUNCH
YET SO WE ARE TESTING IT, BUT
WE IT IS RESEARCH BASE SO WE
DID A BUNCH OF RESEARCH AND
WHAT WE FOUND FROM CONSUMERS
IS THAT BASICALLY
80% OF THE TIME PEOPLE ARE FIND
EASIER TO BE FULLY HONEST
IN MESSENGER WHEN THEIR
MESSAGING THAN THEY MIGHT
OTHERWISE THEY HAVE ALSO THE
OPPORTUNITY TO TAKE THAT TIME
TO RESPOND. SO IT MAKES THESE
CONVERSATIONS EASIER AND.
>> PRIVATE SETTING RIGHT I WAS
GOING TO SAY BECAUSE A LOT OF
IT IS NOW NOW FOR US ANYWAYS
WE'RE
SHARING LESS ONE TOO MANY
AND NOW MORE ONE TO ONE WHICH
IS WHY IT'S SO IMPORTANT THING
FOR THIS TO BE A MESSENGER AS
WELL.
>> YEAH I THINK MORE AND MORE
PEOPLE ARE LOOKING TO
HAVE PRIVATE CONVERSATIONS AND
THIS REALLY OFFERS THAT
OPPORTUNITY PARTICULAR AROUND
THINGS THAT ARE
SO PERSONAL PEOPLE OFTENTIMES
FIND PUBLIC SETTINGS MAY BE A
GOOD PLACE TO FIND SUPPORT BUT
NOT NECESSARILY THE EASIEST
PLACE TO HAVE THAT KIND OF
PERSONAL CONVERSATION. SO
THURSDAY IS WORLD MENTAL HEALTH
DAY WILL THIS BE A PERMANENT
FEATURE TO KEEP THE
CONVERSATION GOING PAST TODAY
IT WILL GO ON
PAST TODAY, BUT WE ARE USING
THAT DAY WHICH IS AN ANNUAL DAY
TOO REALLY RAISE AWARENESS
AROUND THE IMPORTANCE OF MENTAL
THE WORLD
HEALTH ORGANIZATION DOES THIS
EVERY YEAR AND THE IDEA HERE IS
TO HELP RAISE AWARENESS AND ONE
OF THINGS WE DOING TOO
FACILITATE THE CAMPAIGN
IS TOO HAVE A DONATION
COMPONENT SO FOR EVERY STICKER
THAT SENT
WE WILL DONATE A DOLLAR TO A
SET OF MENTAL HEALTH
ORGANIZATIONS UP TO A MILLION
DOLLARS THAT'S
FANTASTIC IN EVERYBODY WILL
WILL KNOW THOSE WHEN THEY SEE
IT THAT IF THEY USE IT THIS
WILL GO TOWARD THIS LARGER
CAUSE, YES AND WE WILL TALK TO
PEOPLE LIKE YOURSELF TO MAKE
SURE THAT
THEY'RE AWARE AMAZING NOW AS
YOU LOOK ACROSS ALL OF THE
DIFFERENT WAYS PEOPLE ARE YOU
USING SOCIAL MEDIA, ESPECIALLY
OBVIOUSLY
FACEBOOK MESSENGER NOW WHAT ARE
SOME OF THE MOST COMMON WAYS
THAT YOU SEE MAYBE EVEN CHANGE
THE LAST COUPLE OF YEARS WELL
ONE OF THE THINGS WE HAVE SEEN
ARE PEOPLE
REALLY USING GROUPS AS A WAY TO
FIND SUPPORT OF COMMUNITY SO WE
SEE THAT ON FACEBOOK BUT WE'RE
ALSO SEEING A MOVE TOWARD A LOT
OF ONE TO ONE COM PER SE TIONS
AND REALLY HELPING TO
FACILITATE THOSE AND PROVIDE A
SPACE FOR PEOPLE TO HAVE THAT
PRIVATE CONVERSATION IS VERY
IMPORTANT
TO US NOW I KNOW IT'S A LITTLE
BIT MAYBE EASIER WHEN SOME OF
THESE GROUPS ARE MORE OPEN AND
OBVIOUSLY VERY PUBLIC OR
FACEBOOK TO KEEP TRACK OF THE
HEALTH OF THE PROBLEM IN AND OF
EVERY INDIVIDUAL BUT WHEN IT
COMES TO ONE ON ONE
CONVERSATIONS AS FACEBOOK NO
ONE THERE IS MAYBE AN UNHEALTHY
HAVE A SITUATION HAPPENING SO
PEOPLE 10 REPORT ON FACEBOOK
AND ALSO BLOCK PEOPLE SO ONE OF
THE THINGS THAT IS A VERY
STRONG SIGNAL THAT SOMETHING
MAY BE GOING ON THAT ISN'T
GREAT IS IF SOMEBODY TRIES TO
BLOCK SOMEBODY WHO IS
CONVERSING
WITH THEM BUT THEY ALWAYS CAN
REPORT WE TRY TO MAKE IT VERY
EASY FOR THEM TO REPORT AND
OVERALL WHAT DOES IT MEAN TO BE
SAFE ON FACEBOOK
WELL FROM MY PERSPECTIVE AS A
GLOBAL HEAD OF SAFETY REALLY TO
BE SAFE MEANS THAT YOU FEEL
FREE TO COME TO FACEBOOK OR
TO MESSENGER AND COMMUNICATE IN
THE WAY THAT YOU WANT WITH THE
PEOPLE THAT YOU WANT TO HAVE
CONTROL OVER THAT EXPERIENCE.
NOW WHAT ARE SOME OF THE
DANGERS THOUGH THAT HAVE
UNFORTUNATELY COME UP AS THE
INNER IT EXPANDS AND PEOPLE OF
FIND ARE FINDING WAYS TO DO THE
THINGS THAT MAYBE YOU KNOW ARE
ILLEGAL IN AND
AGAIN HARMFUL. I THINK ONE OF
THE THINGS THAT YOU WANT ALL
PEOPLE TO DO IS TO BE AWARE OF
A COFFEE THINGS WANT TO SEE
WHERE THEIR PRIVACY SETTINGS
THAT REALLY HOW YOU
CAN CONTROL WHO IS CONTACTING
YOU AND WHO AND WHO CAN SEE
WHAT IT IS THAT YOU'RE WHAT
YOU'RE DOING ONLINE.
I THINK THE OTHER THING IS
REALLY GETTING PEOPLE
COMFORTABLE WITH REACHING OUT
AND REPORTING AND GETTING
SUPPORT WHEN THEY
NEED IT AND AS THAT SORT OF THE
BEST WAY FOR FOLKS TO PREVENT
ANYTHING BAD FROM HAPPENING TO
THEM ONLINE AND FOR FACEBOOK
ALSO SPOTTED
WITHOUT MAYBE BEING TOO
INVASIVE WITH THE DATA THAT
NEEDS TO BE LOOKED AT AND
EXAMINED. I THINK YOUR PRIVACY
SETTINGS ARE PROBABLY ONE OF
THE BEST WAYS TO ENSURE YOUR
SAFETY AS WELL AS RIP MORNING,
WE'RE REALLY
LOOKING FOR ADDITIONAL WAYS TO
SURFACE REPORTING SOME PEOPLE
ARE AWARE THAT THEY CAN DO IT.
NOW WANT TO GET KIND OF AN
UPDATE ON MESSENGER KIDS AND
HOW THAT'S GOING RIGHT NOW SO I
ACTUALLY WAS VERY ENGAGED WITH
THE TEAM THAT BUILT MESSENGER
KIDS AND MESSENGER AS YOU MAY
KNOW, I DON'T KNOW IF
YOU KNOW WAS REALLY BUILT FROM
THE BOTTOM UP PARENTS WORKING
WITH PARENTS AND CHILD
DEVELOPMENT EXPERTS AND WE'VE
SEEN THAT PARENTS AND FAMILIES
ARE REALLY RESPONDING TO IT IT
HAS A LOT
OF ADOPTION PARENTS ENJOY THE
PRETZEL CONTROLS AND FEEL THAT
THIS
IS IT GOOD WAY TO BRING THEIR
KIDS INTO MESSAGING MANY
OF THEM, WE'RE BRINGING THEIR
KIDS IN ON AT A VERY YOUNG AGE
WITHOUT THE SAFEGUARDS THAT
MESSENGER PROVIDES AND I THINK
THEY'RE HAPPY TO HAVE THIS NOW
A LOT OF CRITICS WILL SAY
THEY'VE BEEN THIS IS NOT THE
RIGHT TIME FOR FACEBOOK TO GET
INTO NEW TERRITORY, ESPECIALLY
WHEN IT SEEMS LIKE THERE'S
STILL SOME
PRIVACY ISSUES. THE COMPANIES
TO ADDRESS HOW DO YOU RESPOND
TO THOSE TO ARGUMENTS I
WOULD SAY EXACTLY THE OPPOSITE
I THINK THIS IS EXACTLY THE
TIME FOR FACEBOOK TOO
REALLY LEAN IN AND FIND THOSE
THINGS THAT CONSUMERS ARE
LOOKING FOR SO WHETHER THAT'S
PRIVATE MESSAGING AS WE'RE
SEEING WITH OUR MOVE TOWARD
ENCRYPTION OR WHETHER IT
PROVIDING SOMETHING FOR
FAMILIES THE KIND OF SUPPORT
THAT THEY NEED TO
HAVE A SAFE PLACE TO BRING
THEIR TO ALLOW THEIR KIDS TO
CONNECT WITH THEIR GRANDPARENTS
OR WITH COUSINS IN A WAY THAT
HAS THE KIND OF CONTROLS THE
PARENTS ARE LOOKING FOR IS
REALLY IMPORTANT AND LASTLY
CONTENT MODERATION IS A HOT
TOPIC NOW EVERY PLATFORM, NOT
JUST FACEBOOK IS TRYING TO
FIGURE OUT HOW TO DEAL WITH
THIS IN A SAFE WAY FOR THOSE
WHO ARE ACTUALLY LOOKING
AT THE CONTENT CAN YOU GIVE US
AN UPDATE ON THE FACE HOW
FACEBOOK IS ACTUALLY TRYING TO
HELP THOSE WHO ACTUALLY HAVE TO
SIT THROUGH SO LESS HARMFUL
CONTENT IN THE DAY TO DAY LIVES
IN THEIR OWN MENTAL HEALTH AS
WELL, YEAH, THIS IS ACTUALLY.
ISSUE IT'S REALLY IMPORTANT TO
ME IN PARTICULAR BECAUSE I WORK
WITH THESE TEAMS
QUITE CLOSELY WE INTO INTERNAL
TO FACEBOOK A LOT OF RESILIENCY
GROUPS THAT ARE SET IN PLACE OF
OPPORTUNITY FOR COUNSELING
IF NEEDED AND THEN NOT JUST A
LOT OF TECHNIQUES FOR BREAKING
UP THAT I'M WHEN YOU'RE DOING
THAT REVIEWING FROM
THE TIME THAT'S YOUR OWN
PERSONAL LIFE AND MAKING SURE
THAT PEOPLE HAVE THE SUPPORT
THEY NEED ANYTHING WE CAN
EXPECT IN TERMS OF IMPROVEMENTS
ON THAT AS WELL TO HELP THE
OPERATIONS SIDE OF THINGS I
THINK ONE OF THE BIGGEST WAYS
THAT WE CAN REALLY HELP WAS
ACTUALLY USING TECHNOLOGY SO
THE MORE THAT WE CAN USE AI AND
MACHINE LEARNING IT ACTUALLY
SIFT THROU