US NOW IS BURNS CEO OF WOMEN
PRESIDENTS ORGANIZATION.
I CAN YOU KNOW, THANK YOU SO
MUCH FOR JOINING US ON THIS
FRIDAY.
>> VERY HAPPY TO BE HERE.
THANK YOU KRISTEN.
>> WPO YOUR ORGANIZATION HAS
BEEN AROUND FOR OVER 20 YEARS.
I WANT YOU TO GIVE US THE
ORGANIZATION'S MISSION IT AND
NOW YOU ARE OUT HELPING WOMEN
IN THESE LEADERSHIP POSITIONS.
>> SURE SO WPO WE
BEEN PEER ADVISORY GROUP FOR
WHEN THE CEO AND PRESIDENTS OF
MULTIMILLION DOLLAR COMPANIES.
THE GROUP TO GET TOGETHER ON A
MONTHLY BASIS AND
IS IT TRYING TO WORK ON YOUR
BUSINESS IS THE TIME TO GET OUT
OF THE DAY TODAY AND REALLY
THINK ABOUT YOUR BUSINESS FROM
UP HERE. IS WITH
WPO CHAPTERS THEY HELP EACH
OTHER THEY HELP GROW TO HELP
SCALE THEY HOPE NEVER THE
CHALLENGES AND OPPORTUNITIES
THAT THEY'RE GOING THROUGH AND
REALLY WORK TOGETHER TO
OVERCOME THOSE CHALLENGES THAT
THEY'RE FACING BUSINESS AND
THESE ALL OF THE OPPORTUNITIES
THAT ARE AVAILABLE
TO THEM.
>> AND THIS YEAR PAST YEAR
CERTAINLY AT CAMILLE WE KNOW IS
BROUGHT MORE CHALLENGES I THINK
FOR MANY OF US THAN EVER BEFORE
WHAT HAVE BEEN SOME OF THE
BIGGEST CHALLENGES, YOUR
MEMBERS HAVE FACED OVER THE
PAST YEAR AND HOW ARE YOU
HELPING TO SUPPORT THOSE
ENTREPRENEURS.
>> SURE SO THE BIGGEST
CHALLENGE I THINK FOR EVERY
BUSINESS OWNER IN 2020 AND
PROBABLY EVERY PERSON WOULD BE
RAPID CHANGE AND AND ALL OF OUR
ENTREPRENEURS HAD TO ADJUST
SO QUICKLY TO THIS VERY RAPIDLY
CHANGING BUSINESS ENVIRONMENT
AND
WITH THAT. YOU KNOW WORKING ON
OKAY NOW WE'RE MANAGING ROOM,
TEENS NOW. THE SUPPLY CHAIN IS
STUCK AND WHAT ARE WE GOING TO
DO IN OUR BUSINESS AROUND THAT.
THE HR ISSUES THAT JUST BRING
UP THE SALE ISSUES, YOU KNOW
HOW WHAT ARE WE DOING FOR OUR
CUSTOMERS AND AND IN SOME CASES
CUSTOMERS OF CAN YOU GOING AWAY
AND
AND THE WPO GROUP REALLY HELP
EACH OTHER TO NAPA THE SOME OF
THESE ISSUES THAT EVERYONE WAS
FACING.
>> WE HAVE TO BE ENDEMIC HAS
HAD A DISPROPORTIONATE IMPACT
ON WOMEN WHAT KIND OF VALUE DO
ORGANIZATIONS LIKE YOURS HAVE
IN TIMES OF CRISES.
>> SO YES, WE KNOW THAT THE
PANDEMIC HAD A DISPROPORTIONATE
IMPACT ON WOMEN AND IT HAD A
DISPROPORTIONATE IMPACT ON
WOMEN BUSINESS OWNERS AS WELL.
WHAT
WPO DEADWOOD FIRST OF ALL HELP
THE WOMEN BUSINESS LEADERS FEEL
LIKE THEY'RE NOT ALONE AND FEEL
LIKE THEY'RE NOT THE ONLY WOMAN
GOING THROUGH THIS.
IT'S HARD ENOUGH BEING A
BUSINESS OWNER, IT'S HARD
ENOUGH BEING A WOMAN DID ITS
OWNER
BUT THEN WHEN YOU ADD THE
CHALLENGES THAT CAME UP FROM
THE PANDEMIC LIKE CHILDREN ALL
OF A BEING AT HOME ALL THE TIME
SOME WOMEN OR CHECK OUR DEALING
WITH AGING PARENTS AND OTHER
FAMILY ISSUES THAT THEY HAD TO
JUGGLE HAVING THE WPO GROUP WAS
EXTREMELY IMPORTANT BECAUSE
THEY COULD LEARN FROM EACH
OTHER AND REALLY SEE OKAY, WHAT
ARE YOU DOING HOW ARE YOU
MANAGING YOUR BEING AT HOME AND
THEN GOING TO SCHOOL AT THE
SAME TIME AND I THINK ANOTHER
BIG ISSUE THAT CAME UP IN THE
PANDEMIC
WHERE WOMEN. IT WAS MORE OF A
CHALLENGE FOR WOMEN IS JUST THE
ACCESS TO CAPITAL ISSUE THAT
WOMEN ARE
ONLY FACING I
THINK WITH THE COMMUNITY AS
WELL HAVING THAT COMMUNITY OF
PEOPLE ARE GOING THROUGH THE
SAME THING WE JUST SAW A LOT OF
SHARED RESOURCES. SO A LOT WE
KNOW CONTACT THIS IS TO TO SHUN
OR THIS ACCOUNTANT HELP
ME AND JUST SHARING THOSE
RESOURCES WHEN EVERYTHING IS
HAPPENING SO FAST AND EVERYBODY
TRYING TO MANAGE SO MANY THINGS
IS A HUGE BENEFIT.
>> THAT'S GOOD.
>> THE SHARING OF RESOURCES.
I THINK ESPECIALLY AS WE KNOW
TO YOUR POINT ACCESS TO CAPITAL
SO LIMITED 2% A VC FUNDING
GOING TO WOMEN FOUNDED IN WOMEN
RUN COMPANIES STILL MY DOG WHAT
DOES THE
POST-PANDEMIC PATH FOR LOOKED
LIKE FOR WOMEN LEADERS AND
ENTREPRENEURS.
>> I THINK THAT IS
ABOUT EVERY ACTION AND I THINK
IT'S ABOUT CONNECTION. I THINK
WE'VE ALL YOU
KNOW ISOLATED THIS YEAR AND
WHAT I'VE SEEN IS THAT
IN BUSINESS THAT WHEN PEOPLE
COME TOGETHER I THINK IT'S SO
MUCH MORE VALUABLE THERE'S A
LOT OF BUSINESS OUT THERE AND I
JUST SEE MORE AND MORE
COLLABORATION MORE AND MORE
BUSINESS OWNERS WANTING TO WORK
TOGETHER AND HELP EACH OTHER
AND SO TOGETHER THEY'RE
STRONGER AND SO I REALLY JUST
SEE A BUSINESS COMMUNITY THAT
IS MUCH MORE COLLABORATIVE I
THINK THE VERY COMPETITIVE
NATURE OF BUSINESS IS CHANGING
I REALLY SEE THAT WITH THE WIND
AT ITS OWNERS IN OUR COMMUNITY
THAT IT'S NOT SO MUCH ABOUT
COMPETITION, BUT IT'S ABOUT HOW
CAN WE ALL AS A COMMUNITY GROW
AND BE SUCCESSFUL AND GROW OUR
COMPANY.
>> AND I KNOW YOU MENTIONED I'M
SHARING OF RESOURCES CAMILLE
QUICKLY BEFORE WE HAVE TO LET
YOU GO HOW CRITICAL ARE
PEER GROUPS WOMEN RIGHT NOW AND
WHAT SHOULD THEY KEEP IN MIND
WHEN CHOOSING THE RIGHT ONE.
>> I THINK THIS IS A CRITICAL
OBVIOUSLY I'VE BEEN DOING THIS
20 YEARS SO I HAVE A LOT OF
PASSION AROUND I THINK IT'S
JUST BEING WITH OTHER PEOPLE
ARE GOING THROUGH THE SAME
THING YOU'RE GOING THROUGH WHAT
I WOULD SAY FOR PEOPLE THINKING
ABOUT GETTING INVOLVED THE PEER
FINDING UP.
>> YOUR GROUP WHERE OTHER WE
NEED OR OTHER OTHER INDIVIDUALS
ARE GOING THROUGH WHAT YOU'RE
GOING THROUGH AND UNDERSTAND
WHAT YOU'RE DEALING WITH
IS IMPORTANT.
>> BUT I WOULD ALSO SAY FINDING
A GROUP THAT'S DIFFERENT FROM
YOU FINDING A DIVERSE GROUP OF
INDIVIDUALS WHO THINK
DIFFERENTLY IN AND HELPING GROW
AND INSPIRE YOU AND HELP
STRETCH YOUR THINKING I THINK
IT'S HUGELY IMPORTANT.