WE STILL HAVE FULL TEAM
COVERAGE GOING ON OF COURSE YOU
CAN WATCH THE HEARINGS THAT
ARE HAPPENING TUNE INTO OUR
SIMPLY NETWORK CHEDDAR NEWS
RIGHT NOW YOU CAN WATCH THAT
HAPPENING.
>> THAT'S RIGHT IN THE MEANTIME
HERE IN CHINA BUSINESS E-MAIL
FIRST LIFESTYLE CANNABIS AND
HER HIGHNESS HAS LAUNCHED A
COLLECTION OF ESSENTIAL AS THEY
CATER TO WOMEN FROM HEAD TO
TOE, STARTING TODAY, THE
COMPANY WILL
OFFER NEW THC AND CBD PRODUCTS
ALL WITH A FEMALE SPIN TO USE
EYES MEN AND ALISON CROWE GUARD
CO-FOUNDERS OF HER HIGHNESS
THANK YOU BOTH FOR JOINING US
HERE TODAY. SO WE'LL START WITH
YOU LAURA WHAT MADE YOU GUYS
WANT TO START A BRAND THAT WAS
BY WOMEN FOR WOMEN IN THE SPACE
IN CANADA SPECIFICALLY.
>> ALLISON AND I I FANS OF
CANNABIS FROM WAY BACK AND AND
AS CANADA SUSTAINS GET THE GOAL
OF THE VALLEY FELT LIKE THE
BRANDS THAT THERE WERE NOT
SPEAKING TO AND THEN IN ANY WAY
THAT WE CAN RELATE TO THEY WERE
BRINGING CANNABIS AND STAY THE
WAY THAT WE LIVE OUR LIVES
AND ALLISON AND I JUST FELT
LIKE THERE WAS A BE A BIG TOPIC
CITY TO CAPE ACT
THAT WAS AN OFFICIAL TO WOMEN
AND ALSO US
THAT UGLY THE THING AND THE
INGREDIENTS THAT GO INTO THE
PADDOCK SPIRIT AND SPECIFICALLY
MADE FOR WOMEN.
>> SO ALISON LET'S TALK ABOUT
SOME OF THE PRODUCTS THAT YOU
GUYS ACTUALLY BROUGHT HERE FOR
US WHAT DID YOU GUYS CREATED.
>> WE BROUGHT OUR
PLEASURE OIL WELL AND OUR FACE
OIL TO PRODUCTS FROM OUR CBD
THE THEY SOIL IS CBD WITH
HYALURONIC ACID WHICH IS A
GREAT MOISTURIZING I'M PRETTY
MUCH SOLVED THE PROBLEM WE HAD
WITH CBD MOISTURIZERS WHICH IS
A GREAT
PRODUCT, BUT WE'RE ENDING UP
SORT OF MIXING ON COCKTAILS AT
HOME TO MAKE IT THE PRODUCT AS
GREAT AS IT
CAN BE AND THE PLEASURE OIL
WHICH IS A REALLY POPULAR IT
CBD
DIFFERENT HERBS AND A FLOWER,
THE EXTRACTIVE A FLOWER THAT
MAKES YOUR TONGUE PAULSON
FELLOW
THE HIT.
>> TOPICAL PRETTY AMAZING SO
THE DESIGN IS REALLY BEAUTIFUL
AS WELL GRANTING THE COLORS THE
TONES WHAT IS THE DESIGN
PROCESS LOOK LIKE WHEN YOU COME
UP WITH A NEW PRODUCT.
>> WELL
WE LEFT AT A THE KIND SPANS
THAT THE MARKETPLACE AND
KENNETH THIS IS GOING FINE
LET'S CULTURE TO A NEW CULTURE,
HAVING MY HANDS, BUT THAT SAID
NOTHING WAS KIND TO HAVE YOU
KNOW BEAUTIFUL AND THAT
KIND OF 9 GURLEY WAY SO WE WERE
GOING AFTER UNREST
SOPHISTICATED CUSTOMER AND WE
WANTED SOMETHING THAT WAS
GLAMOROUS AND A SOFA
AND YOU MESSAGING HAS A BIT OF
WEIGHT TO IT WE
LIKE TO AND USING CANNABIS
TERMINOLOGY FROM A BACK THAT
KIND OF MAKE IT MY MATTER AND
SO REALLY
WE'RE JUST MODERNIZING WITH
TAKING THE STIGMA AWAY AND WHAT
CAN INVESTORS THOUGHT AND YOU
KNOW BRINGING IT INTO
HONEYWELL'S RIGHT.
>> YEAH AND AND TO THAT POINT
ALLISON WHAT DID YOU FEEL LIKE
THE BENEFITS THAT WOMEN SHOULD
BE INCORPORATED CANNABIS INTO
THEIR LIFESTYLE WAS MISSING OUT
THERE IN THE MARKET WHY DO YOU
FEEL LIKE THIS IS THE PRODUCT
THAT WOMEN SHOULD
BE DOING.
>> WELL ALL OF OUR PRODUCTS
FROM THE THC LINE AND THE CBD
LINE SO A PROBLEM THAT EITHER
WE HAVE HAD
IN CANNABIS LIKE GETTING THE
MUNCHIES ARE GETTING TOO TIRED.
SO WE'VE DONE THAT OUT NOW
MODERN CANNABIS WE CAN DO THAT
LIKE ONE OF THEM AND SHE'S ALL
THAT IS GOING WELL NOT REALLY.
BASICALLY WE'VE SORT OF
ELEVATED THE ATTRIBUTES IN THE
PLANT, BUT WE LOVE THE MOST
LIKE PROMISE MILE AN
ENERGY AND WE EAT YOU EXTRACT
ALL THE ATTRIBUTES OF THE
FLOWER AND THEN REBUILD IT TO
CREATE THE PRODUCT THAT YOU'RE
LOOKING FOR
AND SO SO MANY WOMEN WHO ARE
INTERESTED IN CANNABIS DON'T
KNOW WHAT TO BUY EVERYTHING
SORT OF LOOKS THE SAME RIGHT
AND WITH THAT A CLEAR GUIDE.
SO WITH A HIGHNESS METER REALLY
BUILT FOR WOMEN, IT'S HARD TO
WADE
IN AND.
>> I I'M GLAD YOU MENTIONED
THAT BECAUSE THAT'S BEEN ONE
CRITIQUE WE'VE HEARD FROM A LOT
OF P BALL
IS THE EDUCATION PROCESS IS
REALLY NOT THERE EITHER PEOPLE.
>> OVERDOSE OR OVER
OR OVER.
>> OK WITH THAT OR WHATEVER HOW
IMPORTANT IS THAT TO YOU GUYS
TO
TELL PEOPLE. THIS IS WHAT YOU
NEED AND THIS IS HOW YOU'RE
GOING TO GET THE MAXIMUM OUT OF
THE BENEFITS FROM IT.
>> THAT IS A HUGE AN EFFORT
THAT WE'RE MAKING.
>> AS THAT WOMEN'S OUT KNOW ALL
OF THEIR PAST EXPERIENCE IS YOU
KNOW
THEY CAN'T HAD A NET AND HAVE
GOTTEN NOTIFY INTERNET AND SO
ON I THC PRODUCTS WHICH IS
REALLY THE
ISSUE OF WE HAVE SOMETHING
CALLED THE HIGHNESS NEED AIR
AND SO IT ON THE FRONT OF THE
PACKAGING IN MAY AFTER THAT YOU
KIND
OF KNOW I FACT THAT IT'S TIME
THAT YOU INTO SEES AS THE
BENEFITS OF CANNABIS BUT IF IT
DOES, BUT YOU HIGH SC TIME THIS
YEAR TOO 5 WHAT THAT EFFECT
WILL AND THAT GIVES YOU KIND OF
A HEAD'S AT AND WE'RE ALSO MUCH
INTO EDUCATING THEM. A MAN AND
WE CAUGHT THEM
CAN IT CURIOUS AND THE SIMON
WHO YOU KNOW THEY'VE HEARD A
LOT ABOUT CANNABIS MAYBE IT'S
FOR THEM. THEY MAY BE GOT TO
CBD BEFORE THEY GO TO THE TIPSY
BUT THERE AND
JUST SAID, BUT THEY HAVEN'T HAD
TO GO ABOUT IT AND SO WE OFFICE
AND SOME LOUD AS PRODUCTS THAT
KIND OF JUST GOT EVEN
AT LEAST THEY TAKE THE EDGE
OFF THAT'S NOT TO SAY CAN YOU
HIDE IT JUST KIND OF LEVELS
THAT AT SO THAT YOUR STRESS
FREE FOR
THE DAY AND AND YEAH EDUCATION
IS HUGE AND THAT I'M MISSION AS
IT SEEMS LIKE SOMETHING LIKE A
HIGH.
>> THIS METER IS ALSO GOOD FOR
BUILDING LOYALTY RIGHT BECAUSE
YOU HAVE THAT KIND OF SEE YET
TRUST PEOPLE KNOW WHAT
TO EXPECT. BUT AS PEOPLE
NAVIGATE THE WORLD OF CBD AND
THC PRODUCTS I HAVEN'T REALLY
HEARD ABOUT SEXUALLY WELLNESS
THAT RELATED TO IT SO SO HOW
HAVE YOU FOUND THAT
TO RESONATE IF YOUR USERS IS
THINKING ABOUT THESE PRODUCTS
IN THAT REALM OF
>> WOMEN WHO USE CANNABIS KIND
OF KNOW THAT IT HAS GREAT
SEXUALLY BENEFITS MAYBE YOU NOT
TALK ABOUT IT. I THINK THAT
MIGHT BE
THE SENATE PART OF OUR MISSION
AND REMOVING THE STIGMA OF
CANNABIS IS ALSO REMOVING
THE STIGMA. AROUND ISSUES THAT
WOMEN ARE AFRAID TO TALK ABOUT
AND SO WITH OUR MISSION TO
BRING WOMEN MORE JOY THROUGH
CANNABIS AND INSTEAD OF
FOCUSING ON ON THE STRESS AND
TRAUMA SIDE OF WELLNESS TO
FOCUS ON THE JOY
AND ELEVATING. GOOD FEELINGS TO
CANNABIS
AND CBD WHERE TRYING TO REMOVE
THE STIGMA AND ADJUST THOSE
>> WE ONLY ABOUT A MINUTE OR SO
LEFT SO WHAT PLANS YOU GUYS
HAVE FOR THE HOLIDAYS IN TERMS
OF PRODUCTS THAT YOU GUYS ARE
WORKING ON.
>> SO WE JUST LAUNCHED OUR WEB
SITE AND HAD TO STOP GRADUATION
80 AIR AND JUST IN TIME SO
WE'RE OFFERING AND OUR PRODUCTS
BEAUTIFULLY PACKAGED IN
A BOX AND JUST TO ADDRESS TO
FRIEND AND YOU HAVE FUN,
A MAN TO SEXUALLY HONEST AND SO
WE'VE KIND OF PACKAGE THEM
DIFFERENT WAYS AND THEY MAKE
GREAT GIFTS OF A
PRICE POINT.
>> AS YOU MENTIONED YOU JUST
WANT YOUR WEBSITE WHAT DO YOU
PLAN FOR YOUR DISTRIBUTION LONG
TERM YOU WANT TO BE MORE OF AN
ONLINE BRAND
BRICK AND MORTAR SO PEOPLE CAN
ACTUALLY SEE THE PRODUCTS WHAT
IS THAT PLAN
FOR US.
>> BUT I MEAN REALLY THE CBD
LINE IS DESIGNED TO BRING
CANNABIS TO WOMEN
CBD WHERE IT'S AVAILABLE AND
THEN AS LEGALIZATION CROSSES
THE COUNTRY. WOMEN WILL
RECOGNIZE THE BRAND AND
RECOGNIZE US AND DISPENSARY IS
SO OUR MASTER PLAN REALLY IS
TOO EDUCATE AND BRING WOMEN
INTO CANNABIS. THROUGH OUR DO