>> AND WELCOME BACK GUYS
BETWEEN BELLS ON CHEDDAR NEWS,
I'M BAKER MACHADO AND AS MORE
AND MORE COMPANIES CELEBRATE
LGBTQ PLUS PEOPLE
EVERY JUNE. MANY START TO
WONDER WHETHER THOSE
CORPORATIONS ARE REALLY PUTTING
THEIR MONEY WHERE THEIR MOUTH
IS AND THIS TIME EVERY YEAR
MAJOR BRANDS ROLLOUT THE
RAINBOW COLLECTION AND THEY
UPDATE THEIR SOCIAL MEDIA
ACCOUNTS WITH THE PRIDE
FLAG, BUT SOME ARE BEING CALLED
OUT FOR NOT REALLY SUPPORTING
THE LGBTQ COMMUNITY, ESPECIALLY
WHEN IT COMES
TO MONEY. DEPUTY FASHION EDITOR
OVER AT THE GUARDIAN PRE I'VE
ELON ROAD HE'S CALLED PRIDE
RAINBOW MERCHANDISE IS
EVERYWHERE BUT WHO GETS THAT
POT
OF GOLD PRIYA JOINS US NOW
PRIYA THANK YOU SO MUCH FOR
JOINING US. YOU SPOKE WITH
MEMBERS OF THE LGBTQ COMMUNITY
WHO ARE UPSET THAT THESE BRANDS
ARE MONETIZING PRIDE WHAT DID
YOU HEAR.
>> SO I THINK SO MULTI TOP
PICK. I THINK. THE MAIN THING
THAT I GLEANED FROM PEOPLE OR
WAS THE GEORGE
THE BLACK LIVES MATTER
P POLLS, SO OF COMPANIES AND
BRANDS TO HELP THE
POOR ENGAGEMENT WITH SOCIAL
ISSUES THAT THEY WERE CHOMPING
AND I THINK.
THAT'S KNOCK ON EFFECT
TO PRY THIS YEAR PEOPLE
FEEL LIKE COMPANIES WHO DO HAVE
MUCH AND ICE LINES NEED
TO SO PUT MONEY WHERE
THEIR MOUTH. IT'S IT'S A
MULTI-LAYERED THING IT'S ISSUES
OF PROFIT. SO DOES A 100% OF
THE PROCEEDS GO TO LGBT Q
PLUS CHARITIES. ANOTHER ISSUE
IS ALL THE PRODUCTS MADE BY
MEMBERS OF THE COMMUNITY.
AND ANOTHER ISSUE IS ALL THE
COMPANIES WHO ARE DOING THESE
MUCH AND ICE LINES COMPANIES
THAT WILL SUPPORT ON ALL
LEVELS. MEMBERS OF THE
COMMUNITY WITHIN THEIR OWN
COMPANIES. AND THEN YOU ALSO
GET THE OTHER SIDE OF THIS
WHICH IS THE ESTHETIC OF HUMAN.
LOT OF PEOPLE ON TIKTOK
COMPLAINING ABOUT THE MATCH AND
ICE JUST
REALLY UGLY.
SO THEY DON'T SPEAK THE
LANGUAGE OF THE COMMUNITY SO.
I WAS JUST A SORT OF DISCONNECT
BETWEEN ALL THESE ISSUES AND I
THINK. COMPANIES REALLY NEED TO
SO VAUSE THEMSELVES IS THERE A
3.60 APPROACH
TO THIS OR ARE WE JUST DOING IT
FOR A COUPLE OF PEOPLE I SPOKE
TO SAID THAT SHOULD THE MORE
A YEARLONG
12 CAMPAIGN OLD SUPPORT BY
STRUCTURALLY BUT WILSON.
WITHIN LGBTQI KIT
CREATIVE SO
I HOPE
THIS MOMENT GIVES COMPANIES
HAVE TIME TO SEW OF REFLECT ON
WHAT DOING DOING A PRIDE LINE
WITHOUT ACTUALLY MEETING.
>> WE GET SO LET'S GO INTO THIS
BECAUSE THE MONEY HERE IT'S
FASCINATING BECAUSE
THE ARGUMENT. I HEAR A LOT
DURING THIS TIME OF THE MONTH
IS TO COMPANIES SHOW US YOU
CARE ABOUT THIS COMMUNITY
OUTSIDE OF JUST JUNE SHOWS
THAT UK THEY'RE IN AUGUST
SEPTEMBER NORMAL MONTH ALL THE
TIME AND ALSO A LOT OF THESE
COMPANIES PRIYA AS YOU POINT
OUT IN
YOUR ARTICLE OR ONLY
CONTRIBUTING 10% OF THEIR
PROCEEDS TO THING SO YOU MIGHT
HAVE A PRIDE FLAG SHIRT THAT
THEY'RE SELLING AND ONLY 10% OF
OF THAT IS GOING TO AN LGBTQ
ORGANIZATION WHAT SHOULD BRANDS
BE DOING
YOUR SHOULD A 100% OF THE
PROCEEDS BE GOING TO THE GAY
COMMUNITY HERE.
>> YEAH, BUT IT DEFINITELY A
LOT OF PEOPLE I SPOKE TO SHED
THAT SENTIMENT BUT IT GOES
BEYOND BY IT'S SO TOUGH ABOUT
WHO MAKES
THE PRODUCT. AMOUNT OF FOX'S
THE SO EVERY LEVEL OF
A PRODUCT
SHOULD THE PROCESS SHOULD
MEMBERS OF THE COMMUNITY TO
MAKE IT A REALLY INCLUSIVE.
SO PRODUCT I THINK.
>> NO I AGREE WITH YOU I THINK
YOU'RE A 100% SPOT ON LET'S
TALK ABOUT
WAL-MART ARE BECAUSE YOU
MENTIONED THEM HERE IN YOUR
PIECE IS WELL OBVIOUSLY COAT,
THE TARGET OUT THAT PARTICULAR
THE JUMPER THE PROBE, THE
RAINBOW JUMPER THAT THEY
ESSENTIALLY CREATED WITH
A HORRIFIC. BUT THE ARGUMENT
ESSENTIALLY IS NONE OF THOSE
PROCEEDS ARE GOING TO ANYBODY
WHATSOEVER AND I DON'T THINK
THEY THEY THEY PARTNERED WITH
ANYBODY IN PARTICULAR TO DOES
IT I MEAN THAT IS THE ARGUMENT
HERE HIRE PEOPLE WITH AN
THE COMMUNITY DONATED TO
COMPANIES THAT ARE 2
ORGANIZATIONS THAT MATTER HERE
WHAT DO THESE COMPANIES NEED TO
BE DOING BETTER HERE.
I MEAN ALL OF THOSE THINGS AND
ALSO IN REGARDS TO THE EFFECT
IX OF OF A VOTE ON THE SLOGANS
THAT HE USED.
>> KNOWS T-SHIRTS AND
SWEATSHIRTS AND WHAT HAVE YOU I
THINK IT'S
LOTS OF PEOPLE FELT THAT THAT
WAS SO 20 YEARS AGO, THOSE
SENTIMENTS AND THOSE USE OF US
THAT TEX AND I THINK IT I THINK
IT JUST SHOWED OUT THE FACT
THAT NO ONE IN THE COMMUNITY
WAS PART OF THAT
PRODUCTION PROCESS. SO THAT HAS
A SOUL A MORE EXTREME LEVEL
PEOPLE FELT I WOULD TAKING
ADVANTAGE OF THE COMMUNITY
BECAUSE.
NO ONE SAYS STUFF LIKE THAT I
MEAN WHAT I WAS DOING THE OFTEN
PEOPLE AND I WAS SAYING.
THESE PRIZES I I KIND OF
SAMANTHA FROM SEX AND THE CITY
FAMILIES RISES BECAUSE IT
WAS SO LIKE RIDICULOUSLY SO I
SUPPOSE WRITTEN BY A
STRAIGHT COMMUNITY. WITH THE
IDEA OF WHAT GAY PEOPLE SAID
EVERY LEVEL IT JUST FELT SO
REMOVED FROM WHAT THE COMMUNITY
WANTED TO SAY AND WHAT WAS
MEANINGFUL TO THEM SO I THINK
THAT'S A REAL ISSUE.
>> SO SURE I MEAN I HAVE SEEN
SOMEBODY YES, GIRLS AND YES,
QUEEN SHIRTS ALL OVER THE PLACE