REALLY
PAY OFF. SO GO TO LENDINGTREE
DOT COM TO SHOP AND COMPARE
LENDERS AND GET THE BEST THE
DEAL ON LOANS CREDIT CARDS,
INSURANCE AND MORE.
>> WELL IT IS FLOODED WITH
DIGITALLY NATIVE BRANDS THAT
EXCLUSIVELY DEALING E-COMMERCE
BUT SOME OF THESE COMPANIES ARE
LOOKING TO EXPAND THEIR POPULAR
BRANDS TO
PHYSICAL SPACES. AND HER ANCHOR
SHOPS POPPING UP AROUND THE
COUNTRY
THAT CAN A FUTURE A MULTITUDE
OF THESE COMPANIES JUST IN THE
SAME SPACE FOR MORE ON THIS
WE'RE JOINED BY FORMER
SHOP FOUNDER AND CEO OF SHOT
THAT FELL WHICH RUNS THE SHOPS,
IT'S GREAT TO HAVE YOU ON THE
SHOW OFF.
SLO-MO WHAT EXACTLY IS AN
ANCHOR SHOP IS THIS A NEW
CONCEPT YESES AND THANKS SO
MUCH FOR HAVING ME HERE SO WE
DEALING WITH YOU HAVE THIS
DISLOCATION RETAIL WE
HAVE THESE HUGE HUGE RETAILERS
THAT ARE IN BRICK AND MORTAR
AND THEY HAVEN'T GOTTEN THEIR
DIGITAL FOOTPRINT IN ORDER TO
HAVE THESE DIGITAL NATIVES THAT
DISRUPTED THE SYSTEM BY COMING
UP WITH UNIQUE AND
GREAT PRODUCTS.
>> AND THEY CAN GET INTO BRICK
AND MORTAR SHOPS SO HOW DO YOU
GET THEM IN THE OF THE PROBLEM
IS THAT EXPAND INTO BRICK AND
MORTAR COST A LOT OF MONEY TO
GET IN AND THESE COMPANIES ARE
OUT THERE RAISING CAPITAL
TEMPTING TO GET INTO THE SPENT
INTO SPACE ON THEIR OWN.
WHAT WE'RE DOING IS ACTUALLY
PROVIDING THEM WITH A TURNKEY
SHOP EVERYTHING FROM PAYROLL TO
SEE TO SETTING UP THE DESIGN
EVERYTHING THEY NEED IN THAT
CHOPPER. A TO GO ON A MONTH BY
MONTH BASIS WITH NO MAJOR
UPFRONT COSTS BUT IT'S
LAYERED UPON A REGIONAL
FULFILLMENT INFRASTRUCTURE
WHERE THESE ACTUALLY GOODS IN
THE STORE TO BUY AND WALK OUT.
WE COULD GET TO YOUR HOME FOR
UP TO 40% LESS THAN U-TURN
ISN'T UP TO
60% QUICKER SO NEXT DAY IS NOT
JUST A PURVEYOR OF AMAZON
SEEMED IS NOT JUST FROM A OF
AMAZON IN
SOME MARKETS AS A DIGITAL
NATIVE, IF YOU HAVE NOTHING AND
YOU HAVE A CORE PRODUCT WE WILL
PUT YOU INTO RETAIL AND WE
WOULD WE PUT YOU ON A
ROBUST INFRASTRUCTURE, THEY
COULD REPLICATE OTHERWISE WHERE
ARE CONSUMERS GOING BE ABLE
TO FIND HE'S SO OUR FIRST WEEK
A LOCATIONS GOING DOWNTOWN
PHILADELPHIA TO ITS A PRE
PENNSYLVANIA, REAL ESTATE TRUST
PROPERTY AND THEY'VE BEEN GREAT
TO DEAL WITH THEY SEE
OUR VISION AND THE
FULFILLMENT CENTER IT'S GOING
TO BE NEARBY IN MORRIS COUNTY
JERSEY, SO YOU HAVE LOW STOCK
IN STORE IT'S CONSTANTLY
REPLENISH ONGOING BASIS.
SO WHICH LOWERS THE COST OF
PUTTING PRODUCTS IS STILL YOU
COULD SELL AS WELL SO DO YOU
SEE THIS IS A MORE PERMANENT
SOLUTION THAN A TRADITIONAL POP
UP STORE ABSOLUTELY WE WHERE
ITS SHORT-TERM LEASES SAW THERE
IN PAST MONTH THE MONTH.
BUT THIS IS A PLACE WHERE THEIR
SHOPPERS KNOW THEY CAN COME AND
HAVE HOME BASE FOR THEIR BRAND
OVER AND
NOT JUST ONLINE SO RETURNS WE
TURN TO PICK SOMETHING ELSE A
POTENTIAL SO WE'RE GIVING THEM
INFRASTRUCTURE FOR
LONG-TERM SUCCESS FROM 2, 6, TO
SKEWS TO PRODUCTS ON THE SHELF
THE 6TH TAKING A SHOP AND SHOP
THE EVEN HAVING A STAND-ALONE
STORE OUTSIDE ANCHOR SHOPS OFF
A FULL MONTH OF
THE STRUCTURE.
>> WITH THE PROCESS THAT
PROCESS OF DETERMINING WHICH
COMPANIES ACT CAN HAVE AND
THEIR PRODUCTS AT THE
SINGER SHOPS.
>> WHICH TURNED AWAY MORE THAN
I LIKE TO BE FRANK WITH YOU
WHAT WE'RE LOOKING FOR IS A
BLEND OF BRANDS THAT HAVE A
STRONG FOLLOWING AND BRANDS
THAT ARE UP AND COMING AND ARE
REALLY REALLY COOL BUT NEED
THAT STRONG FOLLOWING TO HELP
THEM ON THE FLIP SIDE, THE
BRAND WITH