>> EVERYONE EVERYWHERE WELCOME
BACK TO THE BUSINESS OF MUSIC
FROM NAPSTER TO NOW
BRETT SMITH. THE BILL HAS
ROLLED OUT THEIR LIST OF 20
MUSICAL ACTS THEY BELIEVE WILL
BREAK THROUGH IN 2020 THE
PROGRAM IS NOW IN ITS 6TH YEAR
AND PASSED THE ONE I INCLUDE
MAKERS LIKE BILLIE EILISH LESS
YOUR CAR AND IT WAS COMPILED
THE JOINING US NOW TO DISCUSS
AND HELP BREAK
THIS DOWN A LITTLE BIT MORE
JORDAN CLARKSON WHO IS THE VP
OF MUSIC AND TALENT AT THE VOTE
DURING GREAT
TO HAVE YOU WITH US THANKS FOR
HAVING ME GOOD I'M OK WHAT DOES
IT MEAN FOR AN ARTIST TO BE
INCLUDED ON THIS LIST. SO WE
RELEASED BOB FOR EMERGING
ARTISTS WERE AT THE HEART OF IT
WERE TRUE MUSIC PHAM SO THERE'S
NOTHING MORE EXCITING THAN.
>> BEING THE
PEOPLE THAT TELL SOMEONE WHO TO
LISTEN TO WHETHER IT'S AS A
FRIEND MORE
TO COME ME AND WE HAVE A
DISCOVERY PROGRAM THAT ARE
EMERGING ARTIST PROGRAM THAT
ROLLS OUT EVERY MONDAY
THROUGHOUT THE ENTIRE YEAR.
AND IT'S OUR FIRST LOOK AT A
LOT OF THESE ARTISTS WHEN WE DO
ARTIST
TO WATCH THE END OF THE YEAR IS
OR 20 ARTISTS WERE SAYING THESE
ARTISTS ARE GOING TO BE BIG
NEXT YEAR, WHAT'S OF A STONE IT
IS THERE A TECHNOLOGICAL
COMPONENT THAT SIDE AND THIS
WAS THE HUMAN FACTOR WHO'S
PICKING
IT SO. OUR OUR MUSIC AND TALENT
TEAMS ACROSS THE GLOBE. SO WE
HAVE A STRONG US TEAM AND WE
ALSO HAVE A I'M A TEAM IN THE
UK THAT REPRESENTS ALL
OF EUROPE AND SO WE WORK
TOGETHER TO COME UP WITH THIS
LIST AS WE DON'T WANT TO LEAVE
ANY ARTISTS OUT BECAUSE OF A
JOB MURPHY OR BECAUSE THERE'S
GONNA AND YOU'LL SEE THAT
REPRESENTED IN THE LAST WE'VE
ARTISTS FROM LATIN AMERICA,
BRAZIL. IT AWAY FRANCE, SPAIN,
THE UK AND THEN IT
CROSS EVERY JOHN OR POP HIP-HOP
COUNTRY, EVERYONE
IS REPRESENTED. AND IT'S A MIX
OF THE THINGS YOU TALKED ABOUT
WE'RE LOOKING AT HOW THEY'RE
STREAMING NUMBERS HAVE GROWN
AND THEIR TOURS HAVE GROWN, BUT
WE'RE ALSO LOOKING AT.
DO WE LIKE THE MUSIC AND WE
THINK OUR AUDIENCE IS GOING TO
CONNECT WITH THAT OR YOU CAN
LOOK AT TECHNOLOGY ONLY SO FAR
WITHOUT LOOKING AT THE
EXPERIENCE WE ALL HAVE OF YEARS
BEING IN THE BUSINESS
AND SAYING THIS SOUNDS LIKE
WHAT PEOPLE ARE GOING TO LISTEN
TO NEXT YEAR'S WEEK. WE TAKE
ALL THOSE THINGS KIND OF MIX
THEM IN A POT
FIGHT IT OUT OVER THE COURSE OF
A COUPLE WEEKS I HAVE TO COME
UP WITH 20, YOU KNOW,
ESPECIALLY WHEN YOU'RE TALKING
ABOUT ALL THESE JOHN RUSSEL HAS
TO BE TOUGH BECAUSE YOU'RE NOT
JUST TALK ABOUT THE 20 BEST
COUNTRY HAS MAX YOU KNOW AND SO
HOW DO YOU COMPARE A COUNTRY
ACT TO A HIP HOP ACT WHEN
YOU'RE FIGHTING FOR A SPOT ON
THE LEFT I GUESS THAT'S THE
EXTENT HAVE YOU NOTICED MORE
GENRES THAT ARTISTS ARE COMING
OUT OF RIGHT NOW IS THERE
AN OVERWEIGHT FORD'S ONE
SPECIFIC STYLE OF MUSIC VERSUS
ANOTHER.
PART OF IT IS JUST IN THE
OVERALL GROWTH OF THE GENRES
THAT MAYBE NOT MORE PEOPLE ARE
MAKING THAT JOHN ARE ABOUT IT
BUT HIP-HOP IS EXPLODING AND I
THINK PART OF THAT IS THE
TECHNOLOGICAL FACT OR YOU CAN
BUY A
DRUM MACHINE AT A STORE AND A
MICROPHONE AND MAKE AN ALBUM
BEDROOM THE CROTCH BAND IS
COMPANY WITHOUT PRIOR COMPUTER
BUT OTHER GENRES THAT ARE LIVE
INSTRUMENTS YOU'VE GOT TO GET
MULTIPLE PEOPLE TOGETHER SO YOU
SEE A LOT OF HIP-HOP COMING OUT
AND COMING OUT QUICKLY, BUT WE
SEE ARTISTS YOU KNOW THE GROWTH
IN
ALL GENRES BUT I'D SAY IF
YOU'RE LOOKING JUST PURE
NUMBERS ARE TESTS HAVE POP
SEEMS TO
BE GROWING THE VIEWS HIP-HOP
ESPECIALLY AND THEN ESPECIALLY
LATIN LANZER FASTEST GROWING
GENRE BOTH IN THE US
AND GLOBALLY WANT TO TALK A
LITTLE BIT ABOUT REGIONAL
CONTENT AS WELL BECAUSE THIS IS
REALLY POPPED UP ON ALL OF THE
STREAMING
PLATFORMS AND WHEN YOU THINK
ABOUT ORIGINAL CONTENT IN TERMS
OF ARTISTS DISCOVERY AND AT THE
VOTE GENERALLY WHAT GOES
THROUGH YOUR MIND WHERE YOU
REALLY TRYING TO MOVE THIS
FORWARD AND AND THE PIONEERS
AND THAT'S IT.
IT'S A GREAT POINT HIS ORIGINAL
CONTENT IS REALLY HOW WE TRY TO
DIFFERENTIATE OURSELVES.
WE GET TONS OF VIDEOS AND FROM
MAJOR LABELS AND INDEPENDENT
LABELS AND AN ARTIST'S AND WE
ACROSS OUR NETWORK. WE HAVE
450,000 VIDEOS AND SO WE USE
THAT TO PROMOTE VIDEOS.
WHERE WE CAN REALLY STEP OUT ON
AN ARTIST WE BELIEVE IN SUCH AS
THIS ARTIST TO WATCH LIST IS BY
PRODUCING HIGH QUALITY
ORIGINAL CONTENT WE TALK ABOUT
OUR DISCOVER PROGRAM AND ARTIST
TO WATCH IS A PERFORMANCE-BASED
ORIGINAL
CONTENT SERIES AND WE BELIEVE
THE ORIGINAL CONTENT WERE
SHOOTING WITH THEM IS OF A
HIGHER QUALITY THAN YOURS
TO FIND IN THE REST OF THE
MARKET AND FOR A LOT OF THESE
ARTISTS A TIRE WELL, THE THAN
ANYTHING THEY'VE BEEN PART OF
WHEN WE TAP AN ARTIST AN
EMERGING ARTIST 2 DOESN'T HAVE
A BIG FAN BASE YET MOST PEOPLE
DON'T KNOW WHO THEY ARE AND
WE'RE SAYING COMING TO THE SAME
STUDIO THAT WE'RE SHOOTING ARE
A LIST ARNASON WITH THE SAME
PRODUCTION TEAM, THE SAME
QUALITY AND WE'RE GOING TO
TREAT YOU JUST LIKE IN A
LEICESTER WE'RE GOING TO
PRODUCE HIGH QUALITY
PREMIUM CONTENT FOR A LOT OF
THESE ARTISTS THEY NEVER HAD
THAT EXPERIENCE BEFORE RIGHT
AND SO THAT'S VERY IMPORTANT TO
US THAT WERE GIVEN THAT
EXPERIENCE HOW DO YOU SEE THAT
EXPAND AND EVEN MORE
INTERNATIONALLY AS WELL IT
SOUNDS LIKE WE'RE VERY KIND OF
IN OUR OWN SILOS SOMETIMES IN
THE US WHEN WE THINK ABOUT
MUSIC BUT AS YOU MENTIONED
BEFORE THERE'S ENTERED
NATIONAL ARTISTS THAT ARE
LOOKING FOR 5 FROM THE GROUND
WHAT IS THAT INTERNATIONAL
EXPANSION FOR ORIGINAL CONTENT
WITH LIFE VESTS. SO FOR
INSTANCE IN OUR NEW YORK OFFICE
WE HAVE SPECIALISTS IN THE
BRAZILIAN MARKET AND IN ALL OF
LATIN
AMERICA AND THIS THIS PAST YEAR
WE TOOK OUR PRODUCTION DOWN TO
BRAZIL AND OVER THE COURSE OF 2
TO
3 DAYS SHOT ORIGINAL CONTENT
THE SAME PERFORMANCES THAT WERE
SHOOTING IT IN OUR NEW YORK
STUDIO WITH A HANDFUL OF
BRAZILIAN ARTIST AND THAT'S
SOMETHING WE'RE GOING TO GET
GOING TO CONTINUE. OUR EUROPEAN
TEAM HAS DONE THE SAME THING WE
HAVE A LONDON-BASED STUDIO.
BUT A COUPLE TIMES A YEAR
THEY'RE GOING TO FRANCE AND
ITALY AND THIS BAIN AND THE
EXPERTS
IN THAT ARE IN THAT TERRITORY I
SHOULD SAY ARE FINDING THE BEST
ARTISTS AND HAVING THEM COME IN
AND SAY WE KNOW YOU CAN ALWAYS
MAKE IT TO LONDON TO NEW YORK.
WE WANT TO GIVE YOU THAT SAME
EXPERIENCE AND SO WE'RE
SHOOTING CONTENT. YOU KNOW IN A
FEW SMALL POCKETS FOR
REPRESENTING ARTISTS ALL OVER
THE CAR ALL OVER
THE WORLD TO MCCOURT TOPICS
WANT TO TALK TO US ABOUT LIFT
THAT'S ONE OF THE MOST
SIGNATURE SERIES HOW DOES THAT
HELP ARTISTS REALLY BREAK INTO
THE MAINSTREAM. YEAH, SO
DISCOVER WHICH WE TALK ABOUT
PRETTY AT LENGTH NOW IS THE
FIRST STEP AND IN A PERFECT
WORLD AN ARTIST WILL GRADUATE
FROM DISCOVER TO LEFT DISCOVER
AS I SAID WE'RE NOT LOOKING AT
STREAMING NUMBERS AND IT'S
REALLY JUST SAYING THIS IS
GREAT MUSIC. WE WANT PEOPLE TO
HEAR HER LIFT IS THAT NEXT STEP
WHERE WE'RE PARTNERING WITH AN
ARTIST AND THEIR TEAM
AS THEY'RE GETTING READY TO
BREAK INTO THE MAINSTREAM AND
THAT'S WHERE WE REALLY ARE
LOOKING AT ALL THE DIFFERENT
FACTORS IN THE MARKETING PLAN
AND SAYING WHAT'S THE RIGHT
TIME TO HELP THIS ARTIST REACH
THAT NEXT LEVEL AND SOME OF THE
ARTISTS MUCH OF THE TOP LET'S
SEE A CAR A BUILDING EILISH
LOOSE QUALITY PALSY SAM SMITH,
THESE ARE ALL ARTISTS THAT
STARTED IN DISCOVER. AND THEN
EVENTUALLY BECAME
WITH ARTISTS AND NOW ALL OF
THEM PRETTY MUCH SPEAK FOR
THEMSELVES OUT ON TO THE LEVEL
THEY'VE GOT INTO THE LIFT IS
JUST THAT CONTINUATION OF OUR
SUPPORT OF
EMERGING ARTISTS ARTISTS THAT
HAVE TAKEN THAT NEXT STEP AND
THEN ARE REALLY ABOUT TO
HIT THAT MAINSTREAM ALSO WANT
TO TALK ABOUT YOUR NEW HIP-HOP
DRIVEN SERIES. HOW CONTROL I
MEAN THAT
IS THAT REALLY DIFFERENTIATES
ITSELF FROM OTHER SERIES LIKE
DISCOVER AND WITH THAT CONTROLS
FOR HIP-HOP ARTISTS OF ALL
LEVELS AND HIP HOP IN
PARTICULAR YOU HAVE THESE
ARTISTS THAT ARE
DISCOVER LEVEL TODAY AND IF I
CAME BACK OR NEXT WEEK THAT BE
THE BIGGEST STAR IN THE WORLD
GOT MOVE SO QUICKLY AND SO
CONTROLS FOR ARTIST OF
ALL LEVELS. WE ACTUALLY HAVE
THAT JOE IN OUR STUDIO RIGHT
NOW ALLOW THE 2 TO SHOOTING
CONTROL TO CELEBRATE HIS NEW
ALBUM DROPPED TODAY. AND WE'VE
HAD RICK ROSS AND A SET AT
LITTLE T J R IT'S
LIKE THAT. BUT WE'VE ALSO HAD
ARTISTS FROM THE AND FROM THE
UNDERGROUND RHAPSODY INJURE
WELL ORTIZ BUT WE'VE ALSO HAD
ARTISTS
THAT ARE NECESSARILY WHERE YOU
CAN SIR TRADITIONAL HIP, HOP OR
BOYS SERVE SO SOME BE RIGHT.
REGGAETON WHICH A
COURT HAS. SO IT'S JUST AN
OPPORTUNITY FOR US TO PROVIDE