>> WELCOME BACK TO CHEDDAR'S
OPENING BELL, I'M AGENTS LSU.
NOW LET'S TALK ABOUT SHOP AND
SHOP WE WITH 51 DAYS LEFT
PEOPLE AT THE START OF THE
HOLIDAY SHOP. THANKS SEASON.
EXPERTS WONDER HOW BUSY STORES
WILL HE AMID THE COVID-19
PANDEMIC
SHOPPER TRACK RECENTLY RELEASED
ITS ANNUAL LIST OF THE TOP
BUSIEST SHOPPER TRAFFIC DAYS
FOR 2020. AND HOW IT COMPARES
TO LAST HERE AND HERE TO
DISCUSS THOSE FINDINGS IS AMY
SCHULMAN HE IS A RETAIL EXPERT
AT SYMPTOMATIC SOLUTIONS ME
SO EXCITED HAPPY THIS MORNING
SO WHAT ARE THE TOP BUSIEST
HOLIDAY SHOPPING DAYS.
ACCORDING TO THIS REPORT AND
HOW EXACTLY DOES SHOPPER TRACK
DETERMINE THIS LIST.
>> I'LL START WITH HOW TO BE
DETERMINED AND MAYBE
IS HERE. WE LOOK BACK OVER
LOOK AT TRENDS, PARTICULARLY
ANGER TO THE DAY
THAT CHRISTMAS. YOU KNOW PLANS
ON AND SO ON FRIDAY, IT'S THIS
YEAR. SO WE WENT BACK TO 2015.
WHEN YOU LOOK AT
2015 WE LOOK AT YOU KNOW IS
THERE ANYTHING THAT HAPPENED IN
2015 THAT WAS DIFFERENT.
AND THEN WE LOOK AT ANY MAJOR
DISRUPTIONS IN WHETHER SOME
THINGS LIKE THAT
THEN WE GET TO THE CURRENT, I
MEAN LOOK AT ANYTHING HAS
CHANGED IN A GLOBAL PANDEMIC
WILL IMPACT
HE HOW.
>> TRACK AFTER HOW PEOPLE ARE
SHOPPING IN THE STARS AND SO WE
LOOK AT ALL OF THAT AND
YOU KNOW WE PUT WE PUT TOGETHER
WE ALSO LOVE TO SURVEYS WE'VE
BEEN DOING MONTHLY SURVEYS
I SPRING AND SO IN OUR SURVEYS
ARE TELLING US THAT PEOPLE CAN
BE SHOPPING LESS IN THE STORE
SO WE PUT ALL THAT TOGETHER.
AND WE
CAME UP WITH IRONICALLY I IT IS
A SOP THE 3 TOP SAME DAYS
WHICH IS BLACK FRIDAY SUPER
SATURDAY.
>> AND THEN BOXING
>> AND AND
IN TOTAL OR TOP 10 DAYS WILL
YOU KNOW ABOUT A 3RD OF THE
TOTAL SHOCK BEING BUT
YOU TRAFFIC THAT'S GOING TO
HAPPEN THIS HOLIDAY SEASON
AND THAT IS DOWN FROM ABOUT 50%
SO IN THAT IN THE OLD DAYS
THOSE 10 DAYS REPRESENTED ABOUT
50%.
>> SO FASCINATING ESPECIALLY
DURING A PANDEMIC AND WE'VE
SEEN
SO MANY AND EXTREME WEATHER
EVENTS THAT HAVE BEEN HAPPENING
THAT YOU REALLY CAN'T PREDICT.
SO GOOD TO SEE THAT INSIGHT AND
REALLY UNDERSTAND THAT.
BUT LET'S GET BACK TO THE
SHOPPING PART OF THINGS SO
BLACK FRIDAY AS
YOU MENTIONED THE BUSIEST IF
NOT THE CRAZIEST A SHOPPING DAY
OF THE YEAR. HOW IS IT EXPECTED
TO LOOK DIFFERENT THIS YEAR
DURING UP DEMICK WITH
EVERYTHING GOING ON.
>> OVERALL WHAT WE HEARD FROM
SURVEYS IS THAT CONSUMERS ARE
GOING TO SHOT LESS ON BLACK
FRIDAY THEY'RE GOING TO FLATTEN
OUT THERE SHOPPING. THEY'RE
GOING TO MOVE THEIR
FORWARD THEY'RE GOING TO USE
DIFFERENT MEANS TO SHOP THIS
HOLIDAY SEASON. SO THEY'RE
GOING ORDER MORE LINE ORDER
ONLINE AND PICK UP
CURBSIDE PICKUP AND SO OVERALL
SHOPPERS ARE YOU KNOW GOING TO
BE A LITTLE BIT MORE CAUTIOUS.
THEY ARE GOING TO COME INTO THE
BUT THEY'RE JUST GOING TO
DO IT AND I I WOULD SAY MORE
DISTRIBUTED WAY THAN IN THE
PAST WHEN YOU HAVE 50%. THE
PEOPLE SHOPPING YOU'RE IN THOSE
10 DAYS NOW NOW YOU'RE GOING TO
HAVE THEM SPREAD OUT AND I
THINK THAT'S GOING TO MAKE THEM
FEEL SAFER BECAUSE YOU WON'T
HAVE THE SAME KIND OF CROWDS.
>> WE ALSO KNOW THIS HAPPENING
DURING THE FALL AND
WINTER SEASON. THE CORONAVIRUS
SAFETY PRECAUTIONS AND WARNINGS
COMING FROM
HEALTH EXPERTS. SO HOW DO YOU
EXPECT A RETAIL BUSINESSES TO
REALLY LURE SHOPPERS IN PERSON
INTO THE BRICK AND MORTAR
STORES THAT
ARE STILL RUNNING AND ABLE TO I
THRIVE AND PARTICIPATE DURING
THE SHOPPING SEASON.
>> WE THE ONE THAT A LOT
ADOPTED MORE SO THAN I'VE SEEN
IS OCCUPANCY
OBVIOUSLY SO LIMITING THE
AMOUNT OF PEOPLE IN THE STORE
MAKING SURE THEY KEEP THEIR
SOCIAL DISTANCING. SO THAT'S
WHY IN SOME CASES YOU ACTUALLY
SEE THE LINES OUTSIDE THE STORE
AND THAT'S REALLY BECAUSE
THEY'RE ALL BEING PRETTY
CAUTIOUS AND RESTRICTING THE
AMOUNT
OF PEOPLE. THERE ARE OTHERS
THAT ARE BIGGER BIGGER
FOOTPRINT SERIES IN KIND OF THE
TECHNOLOGY TO LOOK FOR.
BUT I WEEK FROM A CONSUMER
PERSPECTIVE, THE
MOST IMPORTANT TECHNOLOGY IT'S
ALMOST GOING TO BE THE COST OF
DOING BUSINESS IS OUR FRIDAY
TECHNOLOGY YOU NEED TO MAKE
SURE THAT THE PRODUCT
IS THERE THAT YOU KNOW AND WHEN
THEY ORDER IT AND WHEN THEY
COME IN
THE STORE BECAUSE IT'S GOING TO
BE MORE PURPOSEFUL SHOPPING IF
THAT PRODUCT IS NOT THERE AND
THERE'S GOING TO BE VERY
DISSATISFIED CUSTOMER AND SO BY
HAVING MAKING SURE YOU KNOW
THAT THE PRODUCTS IN THE RIGHT
PLACE AT THE RIGHT TIME AND TO
BE PICKED UP BY THE CUSTOMER IS
GOING TO BE KEY.
>> AND AS YOU SORT
OF ALLUDED TO THE TRAFFIC
IS EXPECTED THE TROP MALL
TRAFFIC EXPECTED TO DROP MORE
THAN 25% THIS HOLIDAY SHOPPING
SEASON. BECAUSE OF
THE PANDEMIC SO WHAT DOES THAT
MEAN FOR THE RETAILERS WHEN IT
COMES TO THE DEALS THAT
SHOPPERS CAN EXPECT TO SEE.
>> SO I WOULD BE FAMOUS LIKE WE
WERE SAYING OVERALL SHOPPING
TRAFFIC IS GOING TO DECLINE.
SO WE JUST YOU KNOW IT COULD BE
IN A BUNCH OF DIFFERENT
LOCATIONS. ALL PERSPECTIVE.
I WILL SAY THAT SHOPPERS FEEL
MORE COMFORTABLE
SHOPPING OUTSIDE. THAT THE
ATTACK COMES THROUGH THE DAY
AND ALSO CONSIDERING THE
SURVEYS IT GOES BACK TO YOU I
THINK THE PREVIOUS QUESTION WE
JUST
TALKED ABOUT. IT IS ALSO GOING
TO BE TO MAKE SURE THAT WE JUST
YOU KNOW KIND OF SAID IT BEFORE
FEEL SAFE AND SO THAT THINGS
THAT ARE GOING TO DRAW PEOPLE
IN. ARE REALLY GOING TO MAKE
SURE THAT THE ENVIRONMENT IS
SAFE THAT THEY
FEEL COMFORTABLE. AND THAT THE
PROMOTIONS ARE AT THE RIGHT
TIME ALSO THE LABORS OF THE
RIGHT PLACE AND BECAUSE
YOU DON'T HAVE TO FOCUS ON JUST
AS 10 DAYS ARE GOING TO HAVE
TO. YOU SPREAD YOUR
LABOR OUT YOU'RE GOING TO HAVE
TO MAKE SURE THAT YOUR I JUST
TALKED TO BEFORE YOUR INVENTORY
IS THERE, I'M MORE DAYS AND
MAYBE IT JUST ON THOSE TOP 10
DAYS. AND YOU JUST GOT TO MAKE
SURE THE OCCUPANCY TO MAKE SURE
PEOPLE FEEL SAFE.
>> AND AMY LASTLY BEFORE WE LET
YOU GO ANY OTHER BIG TREND AND
THAT YOU'RE SEEING IN SHOPPING
TRAFFIC
RIGHT NOW MAYBE SOME THAT COULD
BENEFIT A LOT OF THESE
RETAILERS ARE WATCHING.
>> I'M YOU KNOW THE BIGGEST
TRYING KIND OF ALLUDED TO IS
THE OUT THAT PEOPLE WANT TO GO
OUT TODAY WANT TO SHOP YOU KNOW
THERE'S DEFINITELY A SHIFT YOU
KNOW WHEN WE STARTED
THE PANDEMIC YOU KNOW WE'RE
WE'RE DOWN 8% AND THEN AND THEN
BEFORE THE SUN ARE WE WERE DOWN
50% AND THEN COMING OUT THIS
SUMMER WE
WERE DOWN ABOUT WHAT I THINK IS
25.7% AND SO LITTLE
PEOPLE ARE TRYING TO GET OUT
THERE AND THEY WANT TO GET OUT
THERE THEY JUST WANT TO MAKE
SURE IT'S BEING DONE SAFELY AND
SO THE TREND IS THAT THERE
ARE PEOPLE WELL WE'RE GOING TO
COME OUT, BUT THEY ARE JUST
GOING TO SHOP SLIGHTLY
DIFFERENTLY LIKE I SAID THEY'RE
GOING TO SHOP ON DIFFERENT DAYS
OF THE WEEK.
WHERE BEFORE SATURDAY WAS THE
BIG DAY NOW IT WAS A HUGE
PORTION WAS ALMOST 22%. THEIR
TOTAL WEEK SHOPPING.
THAT'S DOWN TO 18% OF PEOPLE IN
THE SHOP WAS A TREND PEOPLE
THAT SHOP THROUGHOUT THE WEEK
MORE AND SO
SATURDAY WILL STILL BE THE
BIGGEST DAY, BUT IT JUST WON'T
BE AS BIG A SAME THING WITH
SUNDAY WON'T BE AS BIG A DAY
AND SO ON AND PEOPLE WILL BE
SHOPPING THROUGHOUT THE DAY
BECAUSE PEOPLE WORKING FROM
HOME AND SO IT WON'T BE THAT
YOU KNOW THE TIMES ARE ALSO
GOING
TO BE WATER AND PEOPLE ARE
GOING TO BE ABLE TO YOU KNOW