>> WELCOME BACK TO BETWEEN
BELLS THAT GUY SOHO'S FLOWER
SHOPPERS BECOME ONE OF THE MOST
INSTAGRAMMABLE BAKERIES OUT
THERE PROBABLY SEEN THIS ON
YOUR FEET LOOK AT THAT CAKE
LOOKS DELICIOUS THAT'S THE
FAMOUS RAINBOW EXPLOSION CAKE
BAKER IS NOW TURNING TO
A WELL KNOWN BRAND IS NOW
MAKING ITS WAY THE SHELVES A
BIG RETAIL STORES LIKE WILLIAMS
SONOMA AND EVEN
POTTERY PART SO HERE WITH MORE
IS A MERE A CASE OF SHE IS
AUTHOR AND FOUNDER OF FLOWER
SHOP AND THEY ARE GREAT TO HAVE
YOU HERE
THANK YOU FOR HAVING SEX WITH
YOUR SHIRT SO MUCH COLORING
THAT'S THE INSIDE OF YOUR CAKE
SAME TO YOU RAY.
>> I KNOW YOUR NAME BUT SUS
IS THIS GLITTERY
>> HAPPENING FOR YOU GUYS, BUT
IT'S MODELED COLLABORATING WITH
WILLIAMS SONOMA AND YOU GUYS
DECIDE THAT YOU WANTED TO
LAUNCH A HOLIDAY EXPLOSION CAKE
KIT NOT JUST THE CAKE. THE
CAMP.
>> ACTUALLY WE LAUNCHED WITH
WILLIAMS SONOMA THE SUMMER AND
IT WAS JUST SUCH A HUGE SUCCESS
WAS THE CAN WAS SOLD OUT
EVERYWHERE THEY HAVE A 200
SOMETHING
STORES AND IT WAS JUST THE
THING THAT EVERYONE TO DO AND
SO I WAS THINKING YOU KNOW
GINGERBREAD HOUSES ARE ONE OF
MY FAVORITE THINGS TO DO OVER
THE HOLIDAYS. BUT THEN YOU
CAN'T REALLY EAT IT RATED SUV'S
OUT FOR A LONG TIME AND SO I
WANTED TO COME UP WITH AN
ACTIVITY IN THE CAKE KIT FOR
CHRISTMAS IS SO
PERFECT BECAUSE IT'S SO FUN YOU
CAN DO WITH THE WHOLE FAMILY.
IT'S LIKE STEP-BY-STEP
EVERYTHING'S IN THERE YOU JUST
NEED
THE DAIRY AND THEN IT'S OSHA'S
TO LOOK AT THAT BECOMES LIKE A
PAY 10 OH YEAH, I THINK IT'S
LIKE FULL ACTIVITY IN MY MIND
IS LIKE CRABS TIME
THAT YOU'RE PROBABLY GOING TO
SEE SO MANY VIDEOS LIKE ACROSS
SOCIAL MEDIA OF THE CAKES JUST
BEING THIS.
>> BILL FILLING OUT THE
WRINKLES EVERYWHERE. THE VERY
THING I LOVE SEEING HOW PEOPLE
TAKE THE KIDS ARE TRANSFORM IT
INTO WHATEVER CREATIVITY THAT
THEY HAVE BECAUSE I FEEL LIKE
EVERYONE HAS THEIR OWN TWIST ON
IT.
>> OK SO IN ADDITION TO THAT
YOU GUYS ARE ALSO LAUNCHING AN
EXCLUSIVE HOME DECOR LINE WITH
POTTERY BARN AND YELL. SO TELL
US WHAT WAS THE IMPETUS BEHIND
GETTING INTO THAT AREA.
>> HONEY ONE
KIDS ACTUALLY IS WHERE WE
STARTED BUT THE COLLECTION WAS
SO FUN THAT WE EXTENDED IT SO
TODAY WE ANNOUNCE WORD DROPPING
THE COLLECTION DECEMBER 12TH
WHICH ARE VERY EXCITED ABOUT
AND IT'S POTTERY BARN POTTERY
BARN KIDS AND PARTY
ONE TEEN. SO MY FEAR IS
THAT EVERYONE ALL AGES SHOULD
LIVE A RAINBOW LIVES.
>> HAPPY LIKE US AND WE STARTED
DOING IT BECAUSE I'M OBSESSED.
>> BIRTHDAY LIFESTYLE AND
THAT'S HOW I SAY LIVE
AND TO ME THAT'S ON YOUR
BIRTHDAY YOU WAKE UP YOU A
FAVOR CLOTHES AS YOU YOUR
FAVORITE FOOD TO HAND THEIR
FAVORITE PEOPLE AND DAY EVER
BUT YOU CREATED ALL OF
THAT RIGHT. SO IF YOU CAN DO IT
ON YOUR BIRTHDAY YOU CAN DO
THAT YOU'RE AROUND SO
ON TO CREATE A SPACE WHERE YOU
CREATE YOUR OWN HAPPINESS AND
LIVE IN THIS LIKE
RAINBOW LANDOV.
>> DREAMS AWAY UNIFORM THOSE
AND SMILEY'S IN
GLITTER JUST ALL OF A SUDDEN
THAT SOUNDS AMAZING YOU'VE BEEN
SO BUSY THAT ALSO BRINGS US
YOUR SECOND BOOK WHICH IS THE
MAGICAL LAND OF BIRTHDAYS YEAH
BE KIND OF JUST LIKE BUILT AND
ARE ALL OF YOUR DIFFERENT
PRADA.
THE MAGICAL
AND BIRTHDAYS A CHILDREN'S BOOK
THAT YOU KNOW 6 TO 11 YEAR OLDS
BUT REALLY THAT'S THE LEVEL
THAT I READ BUT IT'S AMAZING
BECAUSE
IT REALLY TAKES YOU THROUGH THE
UNDERSTANDING THAT NO MATTER
WHERE FROM THE WORLD OR WHAT
YOU BELIEVE IN. WE ALL SHARE
A BIRTHDAY AND THAT'S SOMETHING
THAT MAKES US ALL HUMAN AND
IT'S REAL A CALL TO EXPLAIN IT
THROUGH A CHILDREN'S STORY, THE
MAGIC A LAND WHERE YOU FIND
YOUR BE BUDS AND YOUR BE BUDS
ARE REALLY JUST THIS PEOPLE
BORN ON THE SAME DAY
AS YOU. SO I HAVE LIKE ELVIS
PRESLEY AND DAVID BOWIE WAY
THOUGH.
EVERY MEANS ENGLAND'S SO THIS
BOOK THEY JUST WANT TO WRITE IT
SO THE KIDS COULD SORT OF
CONNECT WITH KIDS AROUND THE
WORLD BY UNDERSTANDING THAT
THEY'RE
ALL BORN ON THE SAME DAY AS
SOMEONE ELSE SO LET'S GET BACK
TO THE CAKE FOR A
>> ON THE ICE SOMEONE'S WAS ONE
OF THE MOST LIKELY THEIR
INSTAGRAM AND THIS WAS LIKE A
VIRAL SENSATION. WHAT DO YOU
THINK IS IT ABOUT THIS THAT
MADE IT SUCH A SENSATION
OVERNIGHT.
>> I THINK THAT IT'S
THE LYRICS BLOATING HAPPINESS
RIGHT LIKE YOU THINK ABOUT IT
AND YOU SEE USE CAKE
AND IT'S COVERED IN THOUSANDS
OF SPRINKLES ON THE OUTSIDE YOU
ALREADY ARE JUDGING IT BY ITS
COVER AND GOOD. YOU CUT IT OPEN
AND IT'S LIKE
ALL THESE PRINGLES COMING OUT
AND THEN ON TOP OF IT IS
6 LAYERS OF CAKE AND IT'S AND
IT IS ALL
FOR US THEY EVEN ARE CRAZY ONES
FROM MY FIRST BOOK OF HIGHER
SPRINKLES WYCHERLEY BURGERS AND
POPCORN AND THE GETTY IT'S
SHOWING HOW TO DO EVERYTHING
WITHOUT FONDANT BUT I THINK
THAT THAT
SORT OF KENYADA VIBE TO IT I
MEAN I GREW UP IN MEXICO CITY
OUT AS WERE HUGE FOR ME AND
THAT MOMENT WHEN YOU BREAK IT
OPEN. THERE WAS NO INSTAGRAM
WHEN I WAS GROWING UP.
>> IF THERE WAS BEEN NOT AS
WORRIED AS BEING THAT
EVERYONE'S TRYING TO CAPTURE
AND IT'S LIKE A TRIBUTE TO YOUR
HERITAGE HOME.
>> AND I THINK ONCE YOU GET
OLDER YOU JUST GO TO A
RESTAURANT WHERE YOU JUST CUT
THE CAKE AND YOU LOSE
THE PINATA ELEMENT TO IT AND
THIS IS SORT OF A WAY TO BRING
IT TO A RESTAURANT, YOUR OWN
PAY OUT AT
THE TABLE AND I WANT TO TALK
JUST LIKE VERY BRIEFLY ABOUT
YOUR UPBRINGING BECAUSE KELLY
YOU MENTIONED YOUR FROM MEXICO,
YOU STARTED OUT IN THE FASHION
WORLD AND THEN STARTED MAKING
CAKE POP.
THAT'S HOW YEAH I WAS READING
CAN HOUSE WAS AS MAKING CAKES
ACTUALLY FOR
DIFFERENT PEOPLE WELL AT WORK
WHEN IT WAS THEIR BIRTHDAY AND
PEOPLE WOULD ASK ME IF
THEY COULD ORDER WAS KIND OF
THINK MOST OF THAT'S NOT WHAT I
DO FOR A LIVING AND I NEVER
THOUGHT OF BAKING OR JUST
PLAYING SPRINKLES FOR
A LIVING UNTIL MORE MORE PEOPLE
STARTED TO ASK ME AND I WOULD
WAKE UP BEFORE GOING TO WORK TO
DO THAT AND SO I TURNED MY SIDE
HUSTLE INTO MY REAL OF A
SOMEWHAT.
>> NOW YOU ALREADY HAVE ONE
SHOP OPEN YOUR I READ THAT
YOU'RE GOING TO HAVE A SECOND
ONE YOU HAVEN'T ANNOUNCED YET
AS FOR IT. WHAT DID YOU LEARN
FROM THE
FIRST LOCATION THAT YOU WANT
THAT YOU'LL DO MAYBE
DIFFERENTLY WITH THE SECOND ONE
I WOULD BE BASICALLY
THE SAME.
>> IT WILL BE VERY SIMILAR BUT
I FIND THAT AS SOMEONE
WHO DIDN'T GROW UP SORT OF
GOING TO CALL AN AREA SCHOOL OR
WORKING AT
DIFFERENT BAKERIES. I LEARNED
SO MUCH BY THE PEOPLE THAT
SURROUND ME AT WORK AND SO
HIRING PEOPLE WHO ARE
PASSIONATE IN ARE WILLING TO
LEARN FROM ME, BUT ALSO I
LEARNED FROM THEM SO MUCH SO
I THINK BUT THAT'S ALWAYS
KEEPING AN OPEN MIND THAT
CREATIVITY CAN COME FROM
ANYWHERE AND IT'S REALLY
EXCITING TO BOUNCE IDEAS OFF OF
DIFFERENT PEOPLE SO I'M EXCITED
TO GET A WHOLE
NEW TEAM AND HAVE SORT OF 2
TEENS TALKING TO A DOZEN
VILLAGE AND
CONGRATULATIONS ON.
>> EVERYTHING YOU'VE ACHIEVED
ALL THESE DIFFERENT PROJECTS
YOU'VE TAKEN ON I HAVE TO ASK
THOUGH BECAUSE YOU'RE KIND OF
LIKE AT THE FOREFRONT OF THE
SOCIAL MEDIA SENSATIONS AS IT
RELATES TO FOOD, BUT HOW DO YOU
KIND OF STAY RELEVANT OR IS
THAT SOMETHING YOU EVEN THINK
ABOUT
IT TODAY.
>> TO BE HONEST WITH YOU IT'S
SOMETHING THAT COMES UP A LOT
AND I DON'T THINK OF ANY
SPECIFIC
THING ALIKE WILL THIS BE
RELEVANT OR IS THIS GOING TO
GET THE LIKES OR NOT WHAT I
FIND IS
THAT WHATEVER MAKES ME REALLY
HAPPY WHEN I SEE IT IS
ORGANICALLY WHAT'S GOING TO BE
SOMEONE ELSE HAPPY WAS ALREADY
FOLLOWING US OR WANT TO SEE A
NEW HAPPY ACCOUNT AND SO
WHETHER IT'S LIKE A SILLY
BOOMERANG OF SPRING
OR YOU KNOW THE NEXT CAKES THAT
WE HAVE COMING OUT OF BEEN
WORKING ON THIS GOLD BAR FOR A
IT TAKES A WHILE TO HUDDLE
TOGETHER BUT I THINK WHATS
GOING MAKE ME HAPPY WELL WHAT I
WANT TO BRING TO SOMEONE'S OF
THAT WHAT WOULD I
FEEL SO EXCITED TO SHARE AND
SHOW TO A CHILD FOR THE FIRST
TIME AND I THINK THAT'S REALLY
WHAT MAKES IT MORE EXCITING TO
ME THAN RELEVANCY BECAUSE I
THINK THAT ANYTHING CAN BE