WELCOME BACK TO FUTURE HOW RUSH
BY ROCKET MORTGAGE BY QUICKEN
LOANS WHERE YOU GET MORE THAN
EXPECTED FROM A
MORTGAGE LENDER.
>> ACCORDING TO THE
ENVIRONMENTAL PROTECTION AGENCY
THE AMOUNT TO FURNITURE WAYS TO
TAKE INTO LANDFILLS ROSE FROM
7.6 MILLION TONS IN
2005 TO NEARLY 9.7 MILLION TONS
10 YEARS LATER
NUMBER THE NUMBER IS ONLY
EXPECTED TO GROW JOINING US NOW
TO DISCUSS HOW HIS COMPANY IS
BATTLING THE WASTE PROBLEM.
IT'S KYLE FOUNDER AND C
WE'LL ALL PIKE ARE ALL TEREK UP
A GREAT TO HAVE YOU HERE WITH
US TODAY THERE.
EXPLAIN TO US TO START HOW
COYOTE CUTS DOWN ON THIS
FURNITURE WAY.
>> WELL FIRST OF ALL THANK YOU
FOR HAVING ME IT'S GREAT TO BE
HERE. I'M JUST LIKE TO MENTION
FURNITURE, UNFORTUNATELY, IT IS
A HUGE WASTE PROBLEM, THE SHORT
ANSWER TO THE QUESTION IS
WE MAKE IT REALLY EASY TO SELL
YOUR FURNITURE. SO YOU DON'T
HAVE TO THROW IT IS A
FURNITURE IS THE LARGEST WAY
SCATTERING THE US YOU SHARE THE
NUMBERS IT IS THE LEAST RECYCLE
WASTE AND
WE UNFORTUNATELY AND WE'RE
TALKING ABOUT THE FURNITURE
INDUSTRY IS STILL ONE OF THE
LARGEST EXPENSE CATEGORIES FOR
US HOUSEHOLD IS THE 3RD LARGEST
EXPENSE CHEDDAR SO IT'S A
PRETTY CRAZY COMBINATION OF
THINGS TO HAPPEN. WE CERTAINLY
A COYOTE DON'T BELIEVE IT
SHOULD STAY THAT WAY IN THE
21TH CENTURY. SO WHAT WE DO IS
MAKE THIS PROCESS EXTREMELY
CONVENIENT IF YOUR CELLAR AND
OF GOOD
QUALITY FURNITURE WILL PROVIDE
YOU A FAST FREE PICKUP WHICH WE
FOUND TO BE REALLY SESSION FOR
SELLERS, ESPECIALLY BECAUSE
PEOPLE ARE ON A SCHEDULE THEY
NEED TO MOVE IN AND
THEIR FURNITURE UNTIL FINAL DAY
AND FOR BUYERS WE PROVIDE A
CURATED CATALOG GOOD
QUALITY PIECES THAT HAVE BEEN
VETTED BY US THEY HAVE BEEN
CLEANED BY US WE PROVIDE THEM
HIGH RESOLUTION PHOTOGRAPHY SO
THEY HAVE CONFIDENCE THAT
WHAT THEY SEE IS GOING TO BE
WHAT THEY GET AND WHAT THIS
HELPS US DO IS ENCOURAGES
PEOPLE TO THINK ABOUT LISTENING
THEIR GLOBAL FOOTPRINT WHEN IT
COMES TO FURNITURE AND
EVERYTHING THAT KYLE'S WEBSITE
ACTUALLY GETS PRICED
AUTOMATICALLY BY ALGORITHM AND
PRICES GO DOWN OVER TIME SO YOU
CAN
FIND ACCESS TO HIS TOP
DESIGNERS THAT YOU REALLY WANT
TO BUY BUT SURELY MAY NOT HAVE
ACCESS TO THAT FULL PRICE, SO
IT MAKES A MOVE AWAY FROM
CHEAPER BRANDS THAT GENERALLY
TEND TO HAVE LESS SUSTAINABLE
PRACTICES AND THEY'RE LESS
TREATABLE SO THEY COMMIT.
CONTRIBUTED SIGNIFICANTLY TO
THE WEST
FROM THAT.
>> CLEAN AS SPECTER WOW I MEAN
THAT THAT WOULD BE A GAME
CHANGER FOR ME RIGHT, I WAS
LOOKING
TO DO TO TAKE OVER SOME SORT OF
PREVIOUSLY
USED FURNITURE OTHER THAN
ASPECT HOW ELSE DOES YOUR
SERVICE DIFFERENTIATE FROM A
FACEBOOK MARKETPLACE AND
A CRAIGSLIST.
>> THERE ARE REALLY 2 KEY WAYS
THAT WE DIFFERENTIATE
OURSELVES. THE FIRST ONE IS THE
FULL SERVICE CUSTOMER
EXPERIENCE. THE SECOND ONE IS
THE CATALOG CURATION AND THE
QUALITY OF THE INVENTORY ON THE
CUSTOMER FRONT IF YOU GO TO AN
ONLINE MARKETPLACE.
WHAT THEY GENERALLY DO IS
THEY'LL MATCH THE BUYER AND
SELLER AND LET YOU TAKE CARE OF
THE REST. WE FIND THIS
INSUFFICIENT AND ONE OF THE
CAUSES FOR WHY THERE'S SO MUCH
MASS A WASTE TO IN THE
INDUSTRY. WE HAD HOLD THE
ENTIRE PROCESS AND AND SO IF
YOU'RE A SELLER WE GIVE YOU
THAT FAST FREE PICK UP ON THE
DAY THAT YOU NEED
AND IF YOU'RE A BUYER WE
PROVIDE REAL LIKE LOVE DELIVERY
AND BECAUSE WE PICK UP IN-STORE
EVERYTHING IS READY
TO GO. SO PEOPLE AND ALLOWS US
TO GIVE PEOPLE WHAT THEY NEED
WHEN THEY NEED IT
AND ALSO ENABLES US TO GIVE
THEM A CONSISTENTLY GOOD
EXPERIENCE BECAUSE WE CAN
CONTROL IT AND THEY DON'T SHY
AWAY FROM YOU KNOW CONSIDERING
SECOND AND AGAIN IN TERMS OF
THE CURATION AND THE INVENTORY.
WE'RE THE ONLY COMPANY WE
KNOW THAT SINGULARLY FOCUSES ON
DATA WHEN IT COMES TO CURATION
INSIDE ALGORITHM THAT ADMITS
PIECES INTO OUR CATALOG IT
HELPS US KEEP AN OBJECTIVE
LEHIGH. STANDARD OF QUALITY FOR
WHAT GETS HIM BECAUSE ONLY THE
THINGS THAT PEOPLE WANT END UP
GETTING IN AND BECAUSE WE DO
OUR IT'S NOT JUST THAT THE
QUALITY OF
THE INVENTORY IS BETTER.
IT'S ALSO PRESENTED BETTER AND
PEOPLE HAVE CONFIDENCE THAT
WHEN THEY COME TO KYLE DOT COM
WHAT THEY SEE AS A BUYER IS YOU
KNOW GOOD QUALITY PRODUCTS THAT
HAVE BEEN VETTED CLEAN BUT ALSO
WHAT THIS IS WHAT THEY'RE GOING
TO GET.
>> YEAH IT SEEMS LIKE A VERY
HANDS ON PROCESS. THEY ARE KIND
OF GUIDING THE BUYER AND THE
SELLER THROUGH THE PROCESS, BUT
I WANT TO GET A SENSE OF YOURS
GAYLE, HOW MANY PEOPLE HAVE
TOLD US FOR HIS A TARGET DEMO.
>> WE DON'T SHARE EXACT NUMBERS
BUT JUST IN THE NEW YORK METRO
LONG WE HAVE 10'S OF THOUSANDS
OF
CUSTOMERS ALREADY AND A
MAJORITY OF THOSE CUSTOMERS ARE
SKEWING TOWARDS MILLENNIALS
ABOUT 60%. A LITTLE MORE THAN
60% IS ACTUALLY UNDER THE AGE
OF 35. MAJORITY OF CUSTOMERS
ALSO HAPPENS TO
>> SO WHAT TRENDS HAVE YOU
NOTICED WHEN IT COMES TO
MILLENNIALS SHOPPERS.
>> YES, SO MILLENNIAL'S
EVERYBODY LIKES A DISCOUNT BUT
MILLENNIALS LOVE A
GOOD BARGAIN. KNOW A DEAL A
GOOD DEAL AND WHEN THEY SEE
YET. THE OTHER
THING THAT WE'VE
SEEN MILLENNIALS NOT REALLY
FOCUS ON HIS SPEED AND
CONVENIENCE WE SEE THIS QUITE
EVIDENTLY IN OUR DATA
MAJORITY OF OUR ORDERS YET LESS
THAN 5 DAYS FROM ORDER AND
THAT'S NOT A SPEED THAT YOU
CAN. FULFILL AT RETAIL WORLEY
TIMES CAN BE ANYWHERE FROM YOU
KNOW FOR REACHED 2 EVEN 3 OR 4
MONTHS IN SOME CASES.
>> ARE THERE ANY PARTICULAR
BRANDS THAT MILLENNIALS HAVE
BEEN DRAWN TO
THE NOTICE.
>> BRANDS LIKE A MIDCENTURY
MODERN IS A BIG HIT.
CONTEMPORARY DESIGNS ARE A BIG
HIT TO GIVE YOU YOU KNOW BRAND
NAME SPECIFICALLY FOR EXAMPLE
WESTBOUND ALONG REALLY WELL CB
2 DOES
REALLY WELL. DESIGN WITHIN
REACH RESTORATION HARDWARE INTO
DEFINE DO REALLY WELL.
>> SO A LOOK AGAIN RATE TRENDS
AND DESIGN IN KILLER WHAT'S
BEEN THE MOST POPULAR
MIDCENTURY MODERN OBVIOUSLY WE
WERE SHOWING SOME OF THE IMAGES
IS THERE ANYTHING WITHIN THAT
SPACE. THAT'S LIKE A DEFINITE
WINNER.
>> I'LL GIVE YOU A REALLY
INTERESTING THING THAT WE
NOTICED TONIGHT, DANA WE
WILL BE USE THAT MACHINE
LEARNING ALGORITHM THAT REALLY
FOCUSES ON A HUMID RECOGNITION
AND THE FED ARE HIGH QUALITY
IMAGERY
THROUGH IT. AND WE LOOK AT WHAT
WE'VE SOLD AND HOW THINGS HAVE
PERFORM THE INTERESTING THING
THAT WE HAVE FOUND OUT WAS THAT
PIECES
THAT HAVE CURVATURE SO THINK OF
SOFAS ARE ON SHARES THAT HAVE
CURRENT ARMS ACTUALLY TEND TO
DO
SIGNIFICANTLY WORSE, THEN
PIECES THAT HAVE MORE CLEANER
METRIC LIVES SO THAT WAS AN
INTERESTING THING THAT
THAT THEY WAS TELLING US OTHER
THAN THAT WE ALSO SEE LIGHTER
COLORS AND PASTEL COLORS
PERFORM BETTER. THEN DARKER
COLORS.
>> AS HEAD OF DESIGN AMONGST
MILLENNIALS AND GEN Z WE'RE
SEEING A TREND IN WANTING
SOCIAL GOOD AND THE BRANDS THAT
THEY SHOPS AND HAS A SHOT FROM
HOW
IS KIO.
>> REALLY LISTING THAT THAT'S
ABSOLUTELY THE CASE IN FACT
NIELSEN DID A RESEARCH ON THIS
AND 75% OF MILLENNIALS SAY THAT
ENVIRONMENTAL IMPACT
IS A SIGNIFICANT FACT IN THEIR
PURCHASE DECISIONS SO THIS IS
NO LONGER. YOU KNOW HAVING A
SUSTAINABILITY FOLKS IS NO
LONGER A NICE TO HAVE FOR
BROWN'S IT'S A MUST STOP FOR
THEM AND WE ACTUALLY SEE BRANDS
REACTING TO THIS. A LOT OF
BRANDS THESE DAYS ARE COMING TO
US TO HELP THEM WITH
LIQUIDATING
THE INVENTORY OR HANDLING THEIR
RETURNS BECAUSE THEY DON'T WANT
TO BE IN A POSITION WHERE
FOR CUSTER OR ARE YOU WERE
SUFFOLK REPORTED CALL THEM AND
ASK THEM WHAT DO YOU DO WITH ON
SOLD HIM AND TORY THAT THEY
DON'T HAVE AN ANSWER THE
ANSWER IS WE THROW IT OUT SO I
KYLE WHAT WE DO IS OBVIOUSLY
A PART FROM OUR MAIN FOCUS
WHICH IS TO REDUCE WASTE IN THE
FIRST PLACE WE ALSO HAVE
EFFORTS WHERE FOR EXAMPLE WE
PRINT THE TREE THROUGH THE
NATIONAL FOREST FOUNDATION FOR
EVERY ORDER THAT WE COMPLETE
THAT KYRA DOT COM. WE PLANTED
THOUSANDS IN IT WILL BE
SIGNIFICANTLY MORE IN THE
FUTURE AND LOOKING AT THE
CURRENT NEWS THESE DAYS, IT'S
IT'S CLEAR THAT WE NEED TO KEEP
DOING THIS AND OTHER THAN THAT
WE HAVE PLANS TO TRANSITION OUR
FLEET
TO COMPLETELY ELECTRIC VEHICLE
BASE OVER THE NEXT DECADE WHEN
THE TECHNOLOGY MATURES OUR GOAL
IS TO BECOME CARBON NEGATIVE BY
THE END OF NEXT DECADE, WE YOU
FEEL THAT THIS IS REALLY
IMPORTANT FOR BRANDS TO EMBRACE
IF WE REALLY CARE ABOUT THEM,
YOU KNOW ENVIRONMENT THAT WE'RE
GOING TO LEAVE BEHIND HER KIDS.
>> NOW BEYOND CARBON NEUTRAL I
LOVE THAT THAT'S ALL PIE CROWD
TECH FOUNDER AND CEO OF COYOTE
THANK YOU AGAIN APPLY FOR YOUR