>> OTHERWISE NICE PLACE FOR
$31,000 AT WORK.
>> I WELCOME EVERYBODY TO OUR
BROUGHT TO COURT BY ROCKET
MORTGAGE BY QUICKEN LOANS WHERE
YOU GET MORE THAN EXPECTED FROM
A MORTGAGE LENDER.
>> IT COMES TO STARTING THE
SEARCH FOR YOUR DREAM HOME IT
CAN SOMETIMES SEEM OVERWHELMED
TO NARROW DOWN
YOUR CHOICES. I THINK IT'S OUT
OF DISGUST HOW HIS COMPANY
HELPS BUYERS ELIMINATE THE
PROPERTIES THAT DON'T MEET
THEIR NEEDS IS THE FOUNDER AND
CEO OF AND TARA MARTIN KMART
THANKS FOR JOINING US HERE
TODAY TO TELL US HOW YOUR
SYSTEM FINDS THE BEST HOME
SPARE CLIENTS.
>> SHERIFF SPEAKS MEET YOU GUYS
SO IN TERROR IS
A A A MACHINE LEARNING POWERED
RELEASED A PLATFORM THAT
BASICALLY GOES OUT AND DISCOVER
AND ALL OF THE REAL ESTATE
THAT'S OUT THERE SO WITH YOUR
PREVIOUS GUEST TO TALK ABOUT
I BUYERS, YEAH I BUYERS ON
MARKET OFF MARKET OPTION FOR
FOLIOS AND WE REALLY UNDERSTAND
THAT REAL ESTATE VERY WELL
WE UNDERSTAND THE PEOPLE WHO
LIVE IN THOSE NEIGHBORHOODS,
THE FINANCIALS THE CHARACTER
EVERY STATE'S AND THEN WHAT WE
DO IS WE ACTUALLY GO OUT
AND AND SPEND TIME WITH THEIR
CLIENTS TO UNDERSTAND AND BUILD
A PERSONA FOR THEM AND WE HAVE
REALLY REALLY COOL TECHNOLOGY.
THAT
BASICALLY MATCHES IT'S SO THINK
ABOUT IT KIND OF LIKE NETFLIX
YOU KNOW GETS TO KNOW YOU IN
MATCHES YOU TO THE RIGHT MEDIA
OR A TINDER MATCHES YOU TO THE
RIGHT MAN OR WOMAN WE WERE
DOING AT IN IN RESIDENTIAL
REAL ESTATE.
>> ALL ART WHEN IT COMES TO
SPECIFIC AMENITIES INSIDE THE
HOME AND LET'S SAY THE
SURROUNDING AREA. WHAT DO
PEOPLE AT THE END OF THE DAY
CARE ABOUT THE MOST.
>> PEOPLE CARE MOST ABOUT THEIR
NEIGHBORHOOD SO SO YOU DEAL
ACTUALLY BE WILLING TO
GIVE UP, YOU KNOW SOME
AMENITIES I CAN TALK ABOUT
THE SPEECH CIVIC PHYSICAL
CHARACTERISTICS, BUT YOU KNOW
WHAT THEY CARE ABOUT MOST ARE
GREAT SCHOOLS, JOBS NEARBY A
SAFE ENVIRONS.
>> AND THAT THEY THAT
THEY ENJOY. YOU KNOW AT THE
NEIGHBORHOOD'S A PLACE WHERE
THEY WANT TO BE I WOULD SAY
THAT THAT'S THAT'S THE NUMBER
ONE WITHIN
THE HOME. YEAH, THIS STANDARDS
KITCHENS AND BATHS THEY THEY
WANT SOMETHING THAT HAS A
GARAGE TYPICALLY BECAUSE A LOT
OF THAT.
>> CASES WERE SERVICING THERE
ARE
2 CARS.
>> YOU KNOW THEY THEY LIKE
THEIR PETS SO OFTENTIMES
THEY'RE ACTUALLY GOING TO WANT
TO HAVE A NICE BACKYARD AND
THINGS LIKE THAT, BUT WHAT
WE'RE FINDING IS ESPECIALLY
WITHIN MILLENNIALS.
>> IS IS THEY WANT OUT QUALITY
UM THAT THEY CAN ACTUALLY.
>> FOR
>> YOU KNOW THEY'RE GOING
TO WANT A NICE KITCHEN AS
OPPOSE KIND OF 2 OR 2 AT A LAP
AND A GOOD ONE, BUT I WOULD
ALWAYS SAY THAT THE NUMBER ONE
REASON THAT PEOPLE BUY IS
BECAUSE OF THE NEIGHBORHOOD.
>> THOSE CITIES, THOSE
NEIGHBORHOODS IN THAT CLASS
THAT ARE USING IN TERRE ARE
MOST INTERESTED.
>> ALSO WE'RE IN 13 MARKETS
ACROSS ACROSS THE US, BUT I
WOULD SAY THE MOST POPULAR ONES
ARE ARE WE SEEING A LOT OF NET
MIGRATION OR THE FLORIDA THE
KIND OF GEORGIA
MARKETS, PHOENIX. I'M NORTH
CAROLINA, RALEIGH, DURHAM
CHAPEL HILL, CHARLOTTE I WOULD
SAY THOSE ARE THE MOST POPULAR
WE'RE SEEING KIND OF AN UPTICK
IN PLACES
LIKE DENVER IS ACTUALLY QUITE A
BIT OF INTEREST IN JACKSONVILLE
WAS QUITE A BIT OF INTEREST.
BUT THOSE ARE REALLY WHAT I
CALL THE
CORE MARKET.
>> AND ARE ANY OF THOSE GROWING
YOU EXPECT TO BE A BIG PLAYER
SAY MAYBE IN 2020.
>> YEAH, I MEAN WE'RE WE'RE
WE'RE ACTUALLY SEEN THE
GREATEST AMOUNT OF GROWTH IS
PROBABLY MEET
FLORIDA TAXES AND HONESTLY THE
COLORADO MARKETS CONTINUE TO BE
GROWING RAPIDLY, I MEAN WE
CONTINUE TO
SEE THAT YOU KNOW IN INFLUX OF
PEOPLE BASICALLY STILL
COMING IN. PEOPLE LEAVING
WHETHER IT BE
THE MIDWEST STORE OR EVEN
CALIFORNIA PARTS OF CALIFORNIA
WE SEE FLORIDA TAXES, COLORADO,
NORTH CAROLINA
REALLY GETTING A STRONG INFLUX
OF OF PEOPLE.
>> AND WE'VE WE'VE LEARNED THAT
NEW CENSUS BUREAU DATA
FOUNDERS, A HUGE DIP ACTUALLY
IN MIGRATION IN THE 60'S THEY
SAY THAT 20% OF PEOPLE MOVE TO
NEW RESIDENTS WHILE 2018 LESS
THAN FEWER THAN 10% DID ARE YOU
SEEING THIS REFLECTED IN YOUR
DATA WHY OR WHY NOT.
>> SO I THINK THAT WHEN THE
ACTUALLY DO THAT SENSE IS WHAT
THEY'RE DOING IS THEY'RE
TALKING ABOUT THE UNITED STATE
AS A WHOLE I MEAN THERE'S NO
QUESTION THAT THE UNITED
STATES HAS THE HOLE IS
PERFORMING AT WAYS KIND OF LIKE
YOU CAN TALK ABOUT THE STOCK
MARKET AS A WHOLE VERSES THAT
THEY APPLE
STOCK RIGHT. I THINK WHEN YOU
WHEN YOU TALK ABOUT THE
SPECIFIC MARKETS THAT WERE AND
INDEED IT PRETTY SELECTIVE IN
BEING IN MARKETS WHERE THERE'S
NET.
YOU KNOW PEOPLE ARE COMING TO
AN WANT TO WE ACTUALLY HAVE NOT
SEEN IN
OUR MARKETS THAT MUCH OF IT
DIPPED IN PEOPLE ACTUALLY YOU
KNOW FLUIDITY OF OF MARKETS
PETE THAT THERE'S ACTUALLY MORE
HOUSES BEING SOLD IN THOSE
MARKETS AND I THINK IT'S
BECAUSE THERE ARE A LOT OF
PEOPLE WHO WANT TO ACTUALLY
COME INTO THOSE MARKETS.
I THINK IF YOU'RE
IN SOME.
>> OTHER MARKETS WHERE IT'S A
BIT TOUGH
>> YOU KNOW THERE MAY BE MORE
PEOPLE STAYING PUT THAT WE'RE
NOT ACTUALLY SEEN THAT IN THE
MARKETS THAT WE'RE IN RIGHT
NOW. ANOTHER POINT THAT THE
SENTENCE BE.
>> WITH THERE ARE A LOT OF
PEOPLE MOVING TO THE SUBURBS
ARE YOU SEEING THAT HIM AND I
THREW A TEAR AS WELL.
>> YEAH SUU TO WIN WHEN YOU
TALK TO ITS SUBURBS, YOU KNOW I
WOULD DISTINGUISH 2 LEFT A
DALLAS DALLAS
HAS ABOUT 2 MILLION PEOPLE WHO
LIVE IN DALLAS. FOR THAT THEY
LIVE IN ABOUT YOU KNOW IF YOU
COUNT THE SUBURBS ALL AROUND
THERE ARE ABOUT
7 AND HALF MILLION PEOPLE THERE
SO I I THINK THAT PEOPLE ARE
AND WHAT WE'RE SEEING IS PEOPLE
ARE STILL MOVING TO THE CITIES.
BUT IT MAY BE THAT THEY'RE
ACTUALLY GOING YOU KNOW AROUND
THE CITIES OUTSIDE
THE CITIES. BUT THE OUR
EXPERIENCE IS THAT PEOPLE STILL
WANT TO BE CLOSE TO
JOBS YOU KNOW PLACES WHERE
THERE ARE JOBS BUT THEY MAY BE
WILLING TO
ACTUALLY DROP I'VE 3040 MINUTES
TO ACTUALLY GET TO WHERE THEIR
JOB MAY BE SO I THINK THAT THAT
IN THE MAJOR KIND OF
METROPOLITAN AREAS. NO QUESTION
THE SUBURBS. THERE'S TREMENDOUS
DEMAND, BUT IT STILL IS REALLY
SET YOU KNOW AROUND ONE OF
THESE KIND OF MAJOR CITIES.
>> AND LOOKING AT THE FUTURE
REAL ESTATE AND TECHNOLOGY WHAT
CHANGES DO YOU SEE HAPPENING IN
THE NEXT 5 TO 10 YEARS.
>> I THINK THAT THEY'RE
ACTUALLY NUMBER OF CHANGES TO
TECH THE G IN ALL OTHER AREAS
WHETHER IT BE IN DOUBT.
>> TRAVEL OR
DATING OR.
>> MEDIA WHETHER IT BE MUSIC OR
YOU KNOW STREAMING. ALL OF
THESE AREAS YOU'VE ESSENTIALLY.
>> HAD TECHNOLOGY ACT IS THE
DRIVE.
>> THEREFORE KIND OF DISCOVERY
HELPING PEOPLE YOU KNOW GO FROM
THERE 40,000 PROPERTIES IN THIS
MARKET A HOW DO I
FIND THAT THAT AND THAT I
SHOULD LOOK AT SO I THINK THAT
THERE WILL BE A BIG BIG
CHANGES IN HOW TECHNOLOGY IS
USED TO ACTUALLY YOU KNOW FIND
I ALSO THINK THAT THERE PEOPLE
CAN SELL SERVICE WITH TOOLS
RIGHT TO BE ABLE TO MAKE GREAT
DECISIONS. SO THERE'S A LOT OF
DIFFERENT KINDS OF TOOLS THAT
CAN BE USED TO BE ABLE TO
ACTUALLY HELP
PEOPLE MAKE CHOICES AND I THINK
THAT HUMANS WILL BE USED IN
THIS A CERTAIN HOW WE USE IT
FOR WHAT I CALL THE LAST MILE
RIGHT SO WHEN YOU WANT TO ACT
WHEN YOU NEED SOME HELP
CHOOSING GETTING INTO THE
HOUSE. YOU KNOW
SMELLING IT, I'M GIVING YOU AN
EVALUATION OF KIND OF THE
CONSTRUCTION NEEDS IT CERTAINLY
HUMANS WILL BE USED THERE
THERE'S
NO QUESTION AND THEN OBVIOUSLY
AT THAT LAST THAT FINAL
TRANSACTION POINT AND YOU KNOW
THAT CERTAINLY YOU NEED HUMANS
TO BASICALLY HELP YOU NEGOTIATE
SELL SO I THINK THAT THE REAL
CHANGE IS GOING
TO BE WHERE TECHNOLOGY CAN
ACTUALLY PUT A PLAY WHAT I
WOULD CALL IT THE FRONT OF
THE FINAL AND TO BE AT THE
BEGINNING KIND OF LIKE UBER
RIDE IT USED TO BE THAT WHEN
EVERYONE ONE OF THE CAB, YOURS
PUT YOUR HAND UP AND YOU'RE
ALWAYS DOING THE PERSON NOW IN
ORDER TO ACTUALLY GET A CARD
USE YOUR PHONE AND THEN AT THE
END YOU ACTUALLY EVER AND HE
DRIVES AROUND. SO I THINK THAT
FINAL MY WILL ACTUALLY THE
WHERE THE HUMANS ARE REALLY YOU
KNOW.
>> PRESENT ALL RIGHT FRANK IS A
FOUNDER CEO OF AND TARA MARTIN
THANK YOU SO MUCH FOR YOUR TIME
TODAY.
>> TALKING ALL RIGHT EVERYONE